Marketing Manager salary
79 market ranges · employer-stated pay · updated Nov 3, 2026
The best-evidenced figure here is for marketing manager roles at mid level across the United States: 1,222 postings where the employer stated pay put the middle half between $102,500 and $147,300, with a median of $125,000.
Pay rises with seniority across the United States: the medians run mid-level $125,000 and senior $160,000. Moving from mid-level to senior is worth roughly 28% more.
Location moves the number too. Of the 5 cities with at least 25 postings in USD at mid level, San Francisco has the highest median at $155,000 and Los Angeles the lowest at $99,000, a gap of roughly 57%.
Every range here is counted from real postings, never modelled. 19 of the 60 ranges in the table rest on fewer than 10 postings and are marked hint: treat those as hints rather than benchmarks.
Marketing Manager pay by specialization
General Marketing 1,313Product Marketing 860Event Marketing 252Growth Marketing 205Digital Marketing 166Performance Marketing 141Affiliate Marketing 121Email Marketing 107Content Marketing 64Brand Marketing 51Customer Marketing 47Trade Marketing 44Influencer Marketing 39Creative 19Retail Marketing 15Demand Generation 12Communications 9Social Media 9Account-Based Marketing 8Retention Marketing 7Paid Search / PPC 5SEO 4Ecommerce Marketing 4Paid Media 3Community Marketing 3Marketing Communications 2Public Relations 2Marketing Operations 2Paid Social 2Graphic Design 1CRO / Conversion 1Employer Branding 1
Live marketing manager roles by marketing function. A title spans functions; each link opens that function's own benchmark.
Every measured range
79 by market and level| Market | Level | Market range | Median | Sample |
|---|---|---|---|---|
| United States · country-wide | Mid | $102,500 – $147,300 | $125,000 | 1,222 |
| Canada · country-wide | Mid | CA$92,725 – CA$120,000 | CA$103,750 | 153 |
| United Kingdom · country-wide | Mid | £45,963 – £73,750 | £55,000 | 66 |
| Germany · country-wide | Mid | €61,875 – €83,298 | €65,000 | 16 |
| Italy · country-wide | Mid | €51,300 – €70,388 | €61,500 | 11 |
| Spain · country-wide | Mid | €51,374 – €63,000 | €53,750 | 8hint |
| Australia · country-wide | Mid | A$120,000 – A$128,750 | A$122,500 | 6hint |
| Poland · country-wide | Mid | PLN 195,794 – PLN 209,854 | PLN 200,330 | 6hint |
| United States · country-wide | Senior | $137,500 – $180,000 | $160,000 | 739 |
| Canada · country-wide | Senior | CA$120,000 – CA$140,000 | CA$129,800 | 45 |
| United Kingdom · country-wide | Senior | £75,000 – £99,125 | £87,750 | 26 |
| Netherlands · country-wide | Senior | €74,125 – €104,250 | €100,625 | 6hint |
| Remote · United States | Mid | $102,500 – $138,556 | $121,000 | 314 |
| Remote · Canada | Mid | CA$99,688 – CA$120,625 | CA$105,688 | 28 |
| Remote · United Kingdom | Mid | £57,085 – £77,000 | £70,000 | 11 |
| Remote · United States | Senior | $135,750 – $174,250 | $155,355 | 247 |
| Remote · Canada | Senior | CA$123,750 – CA$139,500 | CA$136,756 | 10 |
| Anaheim | Mid | $77,500 – $78,000 | $77,500 | 7hint |
| Arlington | Mid | $100,750 – $123,143 | $110,000 | 7hint |
| Atlanta | Mid | $101,875 – $140,156 | $128,376 | 12 |
| Austin | Mid | $110,000 – $160,000 | $135,000 | 21 |
| Austin | Senior | $141,000 – $178,975 | $155,000 | 23 |
| Berlin | Mid | €60,000 – €65,000 | €64,250 | 8hint |
| Boston | Mid | $108,917 – $134,000 | $115,000 | 39 |
| Boston | Senior | $125,388 – $158,875 | $137,500 | 28 |
| Chicago | Mid | $100,000 – $137,800 | $120,000 | 43 |
| Chicago | Senior | $122,200 – $168,929 | $135,000 | 21 |
| Dallas | Mid | $100,000 – $123,664 | $111,598 | 8hint |
| Denver | Mid | $103,338 – $126,413 | $115,500 | 17 |
| Denver | Senior | $144,375 – $172,301 | $160,474 | 18 |
| Irvine | Mid | $98,750 – $136,750 | $122,900 | 15 |
| London | Mid | £52,500 – £77,500 | £65,000 | 29 |
| London | Senior | £80,000 – £111,300 | £90,500 | 17 |
| Los Angeles | Mid | $85,625 – $116,250 | $99,000 | 26 |
| Los Angeles | Senior | $134,492 – $165,035 | $158,750 | 11 |
| Milan | Mid | €51,900 – €67,075 | €61,500 | 7hint |
| Minneapolis | Mid | $101,000 – $144,459 | $114,700 | 11 |
| Mississauga | Mid | CA$85,000 – CA$129,203 | CA$111,250 | 8hint |
| Mountain View | Senior | $175,000 – $225,000 | $180,943 | 9hint |
| New York | Mid | $109,686 – $147,750 | $130,000 | 207 |
| New York | Senior | $150,000 – $183,250 | $170,000 | 115 |
| Palo Alto | Mid | $140,900 – $188,825 | $155,000 | 13 |
| Palo Alto | Senior | $158,928 – $195,500 | $172,500 | 11 |
| San Diego | Mid | $90,000 – $130,000 | $110,500 | 9hint |
| San Francisco | Mid | $140,000 – $180,000 | $155,000 | 119 |
| San Francisco | Senior | $162,500 – $197,500 | $175,750 | 77 |
| San Jose | Mid | $135,000 – $187,775 | $165,000 | 9hint |
| San Jose | Senior | $164,375 – $219,725 | $193,750 | 18 |
| San Mateo | Mid | $174,750 – $205,980 | $182,750 | 8hint |
| San Mateo | Senior | $163,750 – $220,500 | $196,305 | 7hint |
| Santa Clara | Mid | $141,900 – $206,750 | $171,000 | 9hint |
| Santa Clara | Senior | $200,931 – $224,125 | $209,388 | 8hint |
| Seattle | Mid | $125,000 – $150,447 | $137,000 | 23 |
| Seattle | Senior | $148,813 – $188,500 | $165,302 | 18 |
| Sunnyvale | Mid | $172,500 – $246,250 | $194,300 | 8hint |
| Toronto | Mid | CA$95,500 – CA$117,338 | CA$102,750 | 66 |
| Toronto | Senior | CA$122,500 – CA$140,000 | CA$129,800 | 21 |
| Vancouver | Mid | CA$104,250 – CA$127,500 | CA$120,000 | 15 |
| Vancouver | Senior | CA$136,300 – CA$148,000 | CA$140,000 | 7hint |
| Washington | Mid | $106,250 – $158,450 | $138,500 | 14 |
Entry is junior titles. Mid is mid-level and manager titles. Senior is senior titles. Lead is director, VP and above. Rows marked hint rest on fewer than 10 postings: read them as a hint, not a benchmark.
Top 60 of 79 ranges by sample size.
Ranges span the 25th to 75th percentile of employer-stated base pay for the market and level. Median is the 50th percentile. Sample is the number of postings measured.
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Pay by market
42 pagesAmsterdamAnaheimArlingtonAtlantaAustinBarcelonaBellevueBerlinBostonBrooklynCharlotteChicagoDallasDenverEl SegundoHoustonIrvineLondonLos AngelesMilanMilpitasMinneapolisMississaugaMountain ViewNew YorkOaklandOttawaPalo AltoRaleighRedwood CitySalt Lake CitySan DiegoSan FranciscoSan JoseSan MateoSanta ClaraSeattleSunnyvaleTorontoVancouverWashingtonRemote
Marketing Manager vs adjacent roles
8 measured comparisons| Compared role | Level | Marketing Manager | Them | Gap | Sample |
|---|---|---|---|---|---|
| Product Marketing Manager | Senior · US | $160,000 | $172,500 | similar pay | 739 / 350 |
| Product Marketing Manager | Mid · US | $125,000 | $143,500 | -13% | 1,222 / 339 |
| Marketing Specialist | Mid · US | $125,000 | $80,500 | +55% | 1,222 / 336 |
| Marketing Lead | Senior · US | $160,000 | $175,000 | similar pay | 739 / 229 |
| Communications Manager | Mid · US | $125,000 | $121,710 | similar pay | 1,222 / 188 |
| Brand Manager | Mid · US | $125,000 | $122,500 | similar pay | 1,222 / 124 |
| Social Media Manager | Mid · US | $125,000 | $101,250 | +23% | 1,222 / 120 |
| Community Manager | Mid · US | $125,000 | $88,255 | +42% | 1,222 / 118 |
Median vs median at the same level and country, employer-stated pay, 20+ postings on each side. Positive means marketing manager pays more. Medians within 10% show as similar pay.
Open marketing manager roles · 1,191 with stated pay
this job's paywhere most pay sits here, $107,100–$214,000scale $60,000–$300,000
60 of 3,519 open roles. All marketing manager jobs