Demand Generation salary
17 market ranges · employer-stated pay · updated Aug 11, 2026
Live demand generation jobs AustinChicagoNew YorkSan FranciscoRemote
These figures come from 85 demand generation postings where the employer stated pay, covering 6 cities. The single best-evidenced figure is New York at lead, where 19 postings put the middle half between $151,000 and $203,000, with a median of $165,000.
Pay rises with seniority. Typical figures run mid-level around $138,000, senior around $147,000 and lead around $174,000. Moving from mid-level to lead is worth roughly 27% more.
Every range here is counted from real postings, never modelled. 9 of the 11 US-dollar ranges rest on fewer than 10 postings, so treat those as a hint rather than a benchmark; the sample column tells you which.
Every measured range
17 by market and level| Market | Level | Market range | Median | Sample |
|---|---|---|---|---|
| United States · country-wide | Lead | $170,000 – $217,000 | $183,750 | 28 |
| United States · country-wide | Mid | $102,500 – $146,500 | $120,000 | 37 |
| United States · country-wide | Senior | $143,050 – $183,750 | $162,500 | 30 |
| Remote · United States | Lead | $170,000 – $205,000 | $175,000 | 13 |
| Remote · United States | Mid | $95,000 – $120,000 | $107,500 | 13 |
| Remote · United States | Senior | $107,613 – $162,250 | $137,708 | 8 |
| Austin | Mid | $139,000 – $146,000 | $145,000 | 7 |
| Boston | Mid | $118,000 – $129,000 | $126,000 | 7 |
| Chicago | Senior | $95,000 – $152,000 | $140,000 | 5 |
| New York | Lead | $151,000 – $203,000 | $165,000 | 19 |
| New York | Mid | $137,750 – $177,250 | $143,250 | 6 |
| New York | Senior | $157,700 – $196,250 | $177,500 | 6 |
| San Francisco | Lead | $190,000 – $216,000 | $210,000 | 5 |
| San Francisco | Mid | $129,000 – $162,000 | $146,000 | 12 |
| San Francisco | Senior | $165,000 – $205,000 | $188,750 | 6 |
| Seattle | Mid | $121,000 – $136,000 | $122,000 | 7 |
| Seattle | Senior | $68,000 | $68,000 | 5 |
Ranges span the 25th to 75th percentile of employer-stated base pay for the market and level. Median is the 50th percentile. Sample is the number of postings measured.
You know the number. Now find who pays it.
6,407 roles state pay. Claude and ChatGPT filter by it. This page can't.
Filter by pay →Open demand generation roles · 61 with stated pay
Pay marked e is our estimate. Everything else is the employer's own figure.
Demand Generation Specialist Eve · Remote · US $95,000–$110,000 11d ago Demand Generation Manager Tiger Data · Remote · US $120,000–$140,000 2w ago Senior Manager, Demand Generation Wealthsimple Technologies · Remote · Canada CA$152,000–CA$190,000 2w ago 
Manager, Demand Generation Checkout.com · New York $135,000–$158,000 2w ago 
Senior Global Demand Generation Manager Hootsuite · Toronto CA$116,100–CA$162,700 2w ago 
Senior Demand Generation Strategist (Remote US) Directive · Remote · US $80,000–$85,000 3w ago Demand Generation Manager (Remote US) Directive · Remote · US $80,000–$85,000 3w ago Director of Demand Generation Voxel · Chicago $120,000–$180,000 3w ago Demand Generation Marketing SugarAI · Denver $90,300–$121,100 3w ago 
Demand Generation Manager - Mid-Market Banking Alloy · New York $124,000–$150,000 3w ago 
Demand Generation Manager Astra · Remote · US $105,000–$130,000 3w ago Demand Generation Program Manager | Canada | Remote Grafana Labs · Remote · Canada CA$101,000–CA$122,000 3w ago Demand Generation Program Manager | United States | Remote Grafana Labs · Remote · US $100,000–$120,000 3w ago 
Director, Demand Generation Gorgias · Toronto CA$181,874–CA$201,018 4w ago Demand Generation Manager Spinnaker Support · Remote · US $115,000–$125,000 4w ago 
VP of Demand Generation Deepgram · Remote · US $230,000–$300,000 5w ago Senior Director, Demand Generation securityscorecard · Austin $200,000–$240,000 5w ago 
Founding Demand Generation Manager Basis AI · New York $150,000–$225,000 5w ago 
Director, Demand Generation Juniper Square · Remote · US $165,000–$200,000 5w ago 
Demand Generation Manager Audiohook · Remote · US $100,000–$115,000 5w ago 
Director of Demand Generation novoed · Remote · US $160,000–$165,000 5w ago 
Demand Gen Manager Afresh · Remote · US $158,400–$237,600 6w ago Demand Generation Sent, Inc. · New York $155,000–$225,000 6w ago 
Manager, Demand Generation Marketing Betterment · New York $120,000–$150,000 6w ago Demand Gen Director Tapcart Inc. · Remote · US $190,000–$220,000 6w ago 
Demand Generation Specialist Onbe · United States $66,960–$78,750 6w ago 
[Job-28760] B2B Demand Generation Manager CI&T · San Francisco $146,700–$154,600 7w ago 
Demand Generation Lead Guild.ai · San Francisco $140,000–$220,000 7w ago 
Director, Demand Generation Docebo · Toronto CA$141,700–CA$180,000 7w ago 
Demand Generation Lead Phonely · San Francisco, California $140,000–$180,000 8w ago Director of Demand Generation Swayable · New York $140,000–$155,000 8w ago Director, Demand Generation Spinnaker Support · Remote · US $180,000–$190,000 8w ago Marketing Manager, Demand Generation Quorum · Remote · US $80,000–$92,000 2mo ago 
Director, Head of Demand Generation Addepar · New York $189,000–$236,000 2mo ago Head of Demand Generation Warp · New York $160,000–$215,000 2mo ago 
Demand Generation Metabase · Remote · US $142,000–$170,000 2mo ago 
Growth / Demand Gen Marketer Macroscope · San Francisco $120,000–$250,000 2mo ago Demand Generation Manager Afresh · San Francisco $158,400–$237,600 2mo ago Senior Demand Generation Manager otterai · Mountain View $135,000–$155,000 2mo ago Sr. Demand Generation Manager vCluster Labs · Remote · US $125,000–$145,000 2mo ago 
Senior Manager, Demand Generation, WordPress VIP Automattic Careers · Remote · Worldwide $140,000–$180,000 2mo ago 
Director of Demand Generation Opal Security · San Francisco $150,000–$200,000 2mo ago Lead Generation Specialist EPIC Brokers · 134 E Washington St, New Castle PA 16101 $55,000 2mo ago 
Demand Generation Marketing Manager HHAeXchange · New York City Metropolitan Area $115,000–$130,000 3mo ago 
Demand Generation Marketing Manager, Carta Law Carta · New York $130,000–$150,000 3mo ago 
Director of Demand Generation Meeting Tomorrow · Remote · US $140,000–$186,001 3mo ago 
Director of Demand Generation FurtherAI · San Francisco $180,000–$252,000 3mo ago Demand Generation Lead Rogo · New York $175,000–$265,000 4mo ago Senior Demand Generation Manager| Canada | Remote Grafana Labs · Remote · Canada CA$129,392–CA$155,272 4mo ago Senior Demand Generation Manager | United States | Remote Grafana Labs · Remote · US $127,651–$153,180 4mo ago 
Senior Manager, Demand Generation Replit · Foster City $160,000–$200,000 4mo ago Head of Demand Generation Uncountable Inc. · New York City, NY $100,000–$140,000 4mo ago Director, Demand Generation storable · United States $160,000–$180,000 4mo ago 
Demand Generation Lead Perplexity · San Francisco $200,000–$215,000 4mo ago 
Senior Demand Generation Manager Adyen · New York $145,000–$195,000 5mo ago Sr. Manager, Demand Generation project44 · Chicago $140,000–$170,000 5mo ago Senior Manager, Demand Generation Elite Technology · Remote · US $160,000–$178,000 5mo ago Demand Generation Specialist Sprinto · Remote · India From ₹35,000 6mo ago Demand Generation Manager Orkes · Remote · US $85,000–$105,000 6mo ago 
Demand Generation & Acquisition Specialist IDT · Tri State Area $100,000–$130,000 9mo ago Senior Manager of Demand Generation AppZen, Inc. · San Jose $140,000–$190,000 12mo ago Demand Generation Manager Adyen · Stockholm Pay not stated 2w ago 
Demand Generation Manager Zapier · Remote · US $129,000–$162,000e 4w ago 
Senior Director, Demand Generation Drata · Remote · US In listing 4w ago 
Lead Generation Strategy and Operations ElevenLabs · Remote · US Pay not stated 2mo ago 
Principal Demand Generation Manager Databricks · United States In listing 6mo ago