General Marketing salary

377 market ranges · employer-stated pay · updated Sep 10, 2026

Live general marketing jobs Albuquerque Alexandria Alpharetta Amsterdam Arlington Atlanta Aurora Austin Baltimore Baton Rouge Bellevue Berkeley Berlin Bethesda Beverly Hills Birmingham Bloomington Boise Boston Bristol Buffalo Burbank Burlington Cambridge Carlsbad Carmel Cary Charleston Charlotte CHICAGO Cincinnati Cleveland Colorado Springs Columbia Columbus Costa Mesa Culver City Dallas Deerfield Denver Des Moines Detroit Downers Grove Dublin Durham El Segundo Fayetteville Fort Worth Foster City Franklin Fremont Fresno Frisco Gaithersburg Glendale Grand Rapids Greensboro Greenville Halifax Hamburg Hanover Hartford Honolulu Horsham Houston Indianapolis Irvine Irving Jacksonville Jersey City Kansas City Knoxville Las Vegas Lincoln London Los Angeles Louisville Lyon Madison Manchester Manila Marlborough McLean Miami Milan Milwaukee Minneapolis Mississauga Montreal Morristown Mountain View Nashville New Orleans New York Newark Newport Beach North Wales Oak Brook Oakland Oklahoma City Omaha Orlando Ottawa Oxford Padua Palo Alto PARIS Peoria Philadelphia Phoenix Pittsburgh Plano Pleasanton Plymouth Portland Princeton Raleigh Redmond Redwood City Renton Reston Richmond Riverside Rochester Rockville Sacramento Saint Paul Salt Lake City San Antonio San Diego San Francisco San Jose San Mateo Sandy Springs Santa Clara Santa Monica Scottsdale Seattle SLEEPY HOLLOW Springfield St. Louis Stamford Syracuse Tampa Tempe Thousand Oaks Toronto Torrance Universal City Utrecht Vancouver Vienna Waltham Warsaw Washington Waterloo Wilmington Remote

These figures come from 4,762 general marketing postings where the employer stated pay, covering 141 cities. The single best-evidenced figure is Houston at entry-level, where 116 postings put the middle half between $54,000 and $102,000, with a median of $63,000.

Pay rises with seniority. Typical figures run entry-level around $63,000, mid-level around $102,000, senior around $143,000 and lead around $183,000. Moving from entry-level to lead is worth roughly 193% more.

Location moves the number too. Of the 63 cities with enough disclosures to rank, Princeton pays most at around $191,000 and Richmond least at around $41,000. That spread is wide enough that the cities are almost certainly not hiring at the same seniority, so treat it as a range of markets rather than a like-for-like premium.

Every range here is counted from real postings, never modelled. 166 of the 314 US-dollar ranges rest on fewer than 10 postings, so treat those as a hint rather than a benchmark; the sample column tells you which.

Every measured range

377 by market and level

Market	Level	Market range	Median	Sample
United States · country-wide	Entry	$57,125 – $93,125	$75,355	76
United States · country-wide	Lead	$172,500 – $235,000	$202,949	310
United States · country-wide	Mid	$80,000 – $133,338	$101,950	771
Canada · country-wide	Mid	CA$68,000 – CA$109,800	CA$94,263	93
United States · country-wide	Senior	$112,000 – $175,500	$148,220	481
Canada · country-wide	Senior	CA$100,000 – CA$135,800	CA$121,000	33
Remote · United States	Lead	$183,250 – $243,500	$204,724	57
Remote · United States	Mid	$85,000 – $136,464	$110,000	150
Remote · United States	Senior	$110,500 – $165,000	$135,000	101
Atlanta	Entry	$54,000 – $62,000	$56,000	52
Atlanta	Senior	$81,000 – $147,000	$130,000	31
Austin	Entry	$53,000 – $64,000	$57,000	60
Berlin	Mid	€45,000 – €52,000	€48,000	29
Boston	Entry	$53,000 – $79,000	$58,000	55
Charlotte	Entry	$45,000 – $61,000	$54,000	47
Chicago	Entry	$60,000 – $99,000	$75,000	84
Chicago	Mid	$71,500 – $110,000	$82,500	29
Cincinnati	Entry	$54,000 – $59,000	$54,000	38
Cleveland	Entry	$54,000 – $58,000	$55,000	29
Columbus	Entry	$52,000 – $77,000	$58,000	36
Dallas	Entry	$52,000 – $60,000	$55,000	37
Dallas	Mid	$68,000 – $124,000	$82,000	41
Denver	Entry	$48,000 – $85,000	$63,000	28
Hamburg	Entry	€19,000 – €52,000	€29,000	28
Houston	Entry	$54,000 – $102,000	$63,000	116
Indianapolis	Entry	$48,000 – $52,000	$51,000	111
Irving	Mid	$80,000 – $106,000	$100,000	25
Las Vegas	Entry	$56,000 – $80,000	$78,000	41
Los Angeles	Entry	$49,000 – $65,000	$54,000	84
Louisville	Entry	$48,000 – $52,000	$48,000	72
Madison	Entry	$54,000 – $63,000	$58,000	33
Miami	Entry	$54,000 – $98,000	$58,000	86
Milwaukee	Mid	$60,000 – $70,000	$70,000	25
Minneapolis	Entry	$52,000 – $102,000	$58,000	36
Nashville	Entry	$44,000 – $54,000	$50,000	38
New Orleans	Entry	$54,000 – $58,000	$57,000	34
New York	Lead	$171,996 – $261,250	$206,710	42
New York	Mid	$80,000 – $140,000	$110,000	99
New York	Senior	$125,000 – $178,750	$156,325	74
North Wales	Lead	$180,000 – $241,000	$183,000	48
Paris	Entry	€16,000 – €49,000	€31,000	54
Philadelphia	Entry	$48,000 – $52,000	$49,000	32
Phoenix	Entry	$53,000 – $66,000	$54,000	28
Pleasanton	Entry	$58,000 – $62,000	$62,000	31
Princeton	Lead	$182,000 – $242,000	$214,000	31
Richmond	Entry	$36,000 – $45,000	$36,000	51
Rome	Entry	€17,000 – €18,000	€17,000	33
Salt Lake City	Mid	$75,000 – $117,000	$91,000	26
San Antonio	Entry	$53,000 – $56,000	$54,000	46
San Diego	Entry	$57,000 – $82,000	$66,000	28
San Francisco	Entry	$81,000 – $162,000	$126,000	74
San Francisco	Mid	$118,500 – $187,500	$150,000	42
San Francisco	Senior	$156,888 – $199,988	$186,000	30
San Jose	Mid	$123,000 – $181,000	$168,000	39
Santa Clara	Mid	$132,000 – $188,000	$180,000	26
Tampa	Entry	$54,000 – $62,000	$55,000	50
Toronto	Mid	CA$67,625 – CA$121,969	CA$93,750	38
Vancouver	Mid	CA$72,000 – CA$107,000	CA$95,000	35
Washington	Entry	$53,000 – $66,000	$55,000	59
Washington	Senior	$108,000 – $188,000	$157,000	39

Top 60 of 377 ranges by sample size.

Ranges span the 25th to 75th percentile of employer-stated base pay for the market and level. Median is the 50th percentile. Sample is the number of postings measured.