General Marketing salary

397 market ranges · employer-stated pay · updated Oct 25, 2026

The best-evidenced figure here is for general marketing roles at mid level across the United States: 1,226 postings where the employer stated pay put the middle half between $80,000 and $134,888, with a median of $103,093.

Pay rises with seniority across the United States: the medians run entry-level $72,250, mid-level $103,093, senior $144,872 and lead $198,475. Moving from entry-level to lead is worth roughly 175% more.

Location moves the number too. Of the 26 cities with at least 25 postings in USD at entry level, New York has the highest median at $82,500 and Richmond the lowest at $36,000, a gap of roughly 129%.

Every range here is counted from real postings, never modelled. Every range in the table rests on at least 10 postings.

Every measured range

397 by market and level

Market	Level	Market range	Median	Sample
United States · country-wide	Entry	$57,500 – $90,000	$72,250	130
Canada · country-wide	Entry	CA$48,750 – CA$78,813	CA$58,108	24
United States · country-wide	Mid	$80,000 – $134,888	$103,093	1,226
Canada · country-wide	Mid	CA$68,615 – CA$109,475	CA$91,500	158
United Kingdom · country-wide	Mid	£37,600 – £75,000	£45,450	57
United States · country-wide	Senior	$112,500 – $174,075	$144,872	730
Canada · country-wide	Senior	CA$96,775 – CA$134,750	CA$110,000	63
United Kingdom · country-wide	Senior	£46,000 – £80,500	£60,000	27
United States · country-wide	Lead	$165,760 – $228,375	$198,475	507
Remote · United States	Mid	$85,000 – $136,525	$109,657	236
Remote · United States	Senior	$112,947 – $163,550	$137,350	159
Remote · United States	Lead	$178,500 – $235,853	$205,000	90
Atlanta	Entry	$54,000 – $62,000	$56,000	52
Austin	Entry	$53,000 – $64,000	$57,000	60
Boston	Mid	$78,000 – $133,000	$100,800	37
Boston	Senior	$120,000 – $174,400	$147,500	29
Charlotte	Entry	$45,000 – $61,000	$54,000	47
Chicago	Mid	$72,764 – $128,500	$87,550	47
Chicago	Senior	$99,125 – $161,538	$137,250	30
Cincinnati	Entry	$54,000 – $59,000	$54,000	38
Cleveland	Entry	$54,000 – $58,000	$55,000	29
Columbus	Entry	$52,000 – $77,000	$58,000	36
Dallas	Entry	$52,000 – $60,000	$55,000	37
Denver	Entry	$48,000 – $85,000	$63,000	28
Denver	Mid	$74,000 – $92,500	$85,000	25
Hamburg	Entry	€19,000 – €52,000	€29,000	28
Houston	Entry	$54,000 – $102,000	$63,000	116
Indianapolis	Entry	$48,000 – $52,000	$51,000	111
Las Vegas	Entry	$56,000 – $80,000	$78,000	41
Los Angeles	Mid	$82,500 – $110,000	$95,000	37
Louisville	Entry	$48,000 – $52,000	$48,000	72
Madison	Entry	$54,000 – $63,000	$58,000	33
Miami	Entry	$54,000 – $98,000	$58,000	86
Milwaukee	Mid	$60,000 – $70,000	$70,000	25
Minneapolis	Entry	$52,000 – $102,000	$58,000	36
Nashville	Entry	$44,000 – $54,000	$50,000	38
New Orleans	Entry	$54,000 – $58,000	$57,000	34
New York	Entry	$63,595 – $101,875	$82,500	28
New York	Mid	$80,000 – $137,103	$105,000	175
New York	Senior	$115,625 – $175,000	$153,900	126
New York	Lead	$166,759 – $250,000	$201,250	82
North Wales	Lead	$180,000 – $241,000	$183,000	48
Paris	Entry	€16,000 – €49,000	€31,000	54
Philadelphia	Entry	$48,000 – $52,000	$49,000	32
Phoenix	Entry	$53,000 – $66,000	$54,000	28
Pleasanton	Entry	$58,000 – $62,000	$62,000	31
Richmond	Entry	$36,000 – $45,000	$36,000	51
Rome	Entry	€17,000 – €18,000	€17,000	33
Salt Lake City	Mid	$75,000 – $117,000	$91,000	26
San Antonio	Entry	$53,000 – $56,000	$54,000	46
San Diego	Entry	$57,000 – $82,000	$66,000	28
San Francisco	Mid	$124,873 – $179,125	$148,250	54
San Francisco	Senior	$153,750 – $200,000	$180,000	44
San Francisco	Lead	$205,000 – $274,820	$232,475	36
Tampa	Entry	$54,000 – $62,000	$55,000	50
Toronto	Mid	CA$69,480 – CA$115,925	CA$95,000	67
Toronto	Senior	CA$98,400 – CA$128,259	CA$107,548	30
Torrance	Entry	$55,000 – $92,000	$92,000	24
Washington	Entry	$53,000 – $66,000	$55,000	59
Washington	Senior	$108,000 – $188,000	$157,000	39

Entry is junior titles. Mid is mid-level and manager titles. Senior is senior titles. Lead is director, VP and above.

Top 60 of 397 ranges by sample size.

Ranges span the 25th to 75th percentile of employer-stated base pay for the market and level. Median is the 50th percentile. Sample is the number of postings measured.

by the team behind growthroles