General Marketing salary in Irvine
Employer-stated pay · updated Sep 16, 2026
Live general marketing jobs in Irvine All general marketing ranges AmsterdamArlingtonATLANTAAustinBaltimoreBaton Rouge
General Marketing pay in Irvine is measured from 41 postings where the employer stated pay. The best-evidenced figure is entry-level, where 20 postings put the middle half between $50,000 and $92,000, with a median of $61,000.
Pay moves with seniority here: entry-level around $61,000, mid-level around $105,000, senior around $143,750, lead around $201,188.
Against the 100 other measured markets for general marketing at entry-level, this sits below 36 of them; Mountain View leads at $160,000.
3 of these ranges rests on fewer than 10 postings, so read them as a strong hint rather than a benchmark; the sample column shows exactly what backs each number.
18 general marketing roles are open in Irvine right now, 12 listing pay.
| Level | Market range | Median | Sample |
|---|---|---|---|
| Entry | $50,000 – $92,000 | $61,000 | 20 |
| Lead | $198,000 – $204,844 | $201,188 | 6 |
| Mid | $99,000 – $122,900 | $105,000 | 9 |
| Senior | $131,000 – $163,634 | $143,750 | 6 |
Ranges span the 25th to 75th percentile of employer-stated base pay for the level. Median is the 50th percentile. Sample is the number of postings measured.
Open general marketing roles in Irvine · 12 with stated pay
Pay marked e is our estimate. Everything else is the employer's own figure.
Marketing Coordinator, Promotions AbbVie · Irvine New $65,500–$125,500 1d ago 
B2B Marketing Manager(Remote US) Directive · Remote · US New $80,000–$85,000 1d ago US Marketing Manager - Aesthetics & Reconstruction Johnson & Johnson · Irvine New $102,000–$177,100 1d ago US Marketing Manager - Aesthetics & Reconstruction Johnson & Johnson · Irvine New $102,000–$177,100 1d ago Director, Marketing - Plastic Surgery / Natrelle AbbVie · Irvine $160,500–$305,000 5d ago Senior Analyst, Marketing Technology Solutions Edwards Lifesciences · Irvine $108,000–$153,000 5d ago Director of Commercial Marketing, Americas - JJMT Neurovascular Johnson & Johnson · Irvine $150,000–$258,750 6d ago Senior Manager, Product Line Marketing, Optics Mksinst · Irvine $140,000–$170,000 6d ago Director, Portfolio Marketing AbbVie · Irvine $160,500–$305,000 7d ago Associate Director, Eye Care Portfolio Marketing AbbVie · Irvine $141,500–$268,500 5w ago 
Marketing Project Manager NC America · Irvine $100,000–$120,000 2mo ago Senior Manager, Global Strategic Marketing, Refractive Equipment Portfolio | Irvine, CA Johnson & Johnson · Irvine $122,000–$211,025 6mo ago 
Summer 2027 Intern - Sales & Marketing Western Digital · Remote · US $50,000–$92,000e 7d ago Marketing Assistant KPFF Consulting Engineers · Irvine $50,000–$92,000e 2w ago Marketing Proposal Coordinator KPFF Consulting Engineers · Irvine $99,000–$122,900e 2w ago 
Interested in future Corporate positions? (Marketing, Sales, Finance, Legal, HR) Weedmaps · Remote · US $99,000–$122,900e 49mo ago Admin Assistant (Entry-Level Marketing) or Executive Assistant Huge Ape Media · Irvine $50,000–$92,000e 52mo ago Technology Architect–Adobe Marketing Cloud (AEM / CQ5, AAM, Adobe Target Implify Inc · Irvine $99,000–$122,900e 113mo ago 
