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General Marketing salary in San Mateo

Employer-stated pay · updated Nov 5, 2026

General Marketing pay in San Mateo is measured from 18 postings where the employer stated pay. The best-evidenced figure is lead, where 7 postings put the middle half between $142,000 and $175,000, with a median of $162,000.

Against the 53 other measured markets for general marketing at lead, this sits below 39 of them; Burlington leads at $262,000.

Every range here rests on fewer than 10 postings, so read them as a strong hint rather than a benchmark; the sample column shows exactly what backs each number.

7 general marketing roles are open in San Mateo right now, 4 listing pay.

LevelMarket rangeMedianSample
Entry $75,000 – $76,000 $76,000 6hint
Mid $117,500 – $160,000 $127,500 5hint
Lead $142,000 – $175,000 $162,000 7hint

Entry is junior titles. Mid is mid-level and manager titles. Senior is senior titles. Lead is director, VP and above. Rows marked hint rest on fewer than 10 postings: read them as a hint, not a benchmark.

Ranges span the 25th to 75th percentile of employer-stated base pay for the level. Median is the 50th percentile. Sample is the number of postings measured.

Open general marketing roles in San Mateo · 4 with stated pay

Pay marked e is our estimate. Everything else is the employer's own figure.

Director of SEOPowered by search·TorontoFeaturedfrom CA$100,000Head Of GrowthPowered by search·TorontoFeatured$100,000 to $130,000
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