Marketing Lead
At a glance
Senior General Marketing role at Luminai. San Mateo · full-time · $160,000–$225,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Shape product messaging, positioning, and value propositions for different customers and use cases
- Learn the product and AI architecture, then explain its workings to technical and executive audiences
- Build sales materials, enablement, and digital content that support deals and generate inbound interest
- Turn customer, deployment, and sales feedback into stronger positioning and product direction
- Run the website, blog, social presence, customer stories, and release marketing
What you bring
- At least five years in product marketing, product, solutions, or a comparable technical B2B SaaS go-to-market role
- Comfort partnering with engineers and product teams on complex systems such as APIs, workflows, and AI products
- Experience with early or changing sales processes, plus strong clear writing and communication
- A builder's approach to ambiguity, iteration, and fast-moving company needs
- Ability to shape creative work, manage outside partners, and use attribution and pipeline data
Who this fits
This suits a hands-on first marketer who can build the function from scratch while translating technical products for operators, technical stakeholders, and executives. You’ll work closely with product, engineering, sales, customer success, and the founding team. The team works in the office four days each week in San Francisco or New York, with Wednesday available for remote work.
From the employer
About Luminai
Healthcare operations have always depended on people to bridge the gaps that technology couldn't. It relies on complex manual work to carry out critical internal processes, yet most health systems don’t have enough resources to properly automate these tasks, leaving them stuck in outdated, labor-intensive SOPs.
Luminai structures the chaos, automates the manual handoffs, and deploys end-to-end workflows across every system, providing the integrated intelligence layer to improve processes over time. By delegating to autonomous AI systems those mission-critical workflows that previously expended valuable human time, Luminai allows doctors and administrators to do what they do best: Focus on Patients.
We've raised $60M in funding, including our recent Series B led by Peak XV Partners (formerly Sequoia India), with participation from healthcare-focused Define Ventures and continued support from General Catalyst and Y Combinator. We're backed by some of the best investors in Silicon Valley, including Kevin Weil (Chief Product Officer at OpenAI), Arash Ferdowsi (co-founder of Dropbox), Katie Stanton (former VP Global Media, Twitter), and CEOs of companies such as Flexport, Notion, Front, Ramp, and Twitch.
Our team is in-office 4 days a week (Monday - Friday, Wednesday optional WFH) in either San Francisco, California or New York, New York.
About the Role
We're looking for a Marketing Lead to bring Luminai to market with a differentiated story, from first customer interaction to platform adoption and scale.
As the first marketer at Luminai, you'll work with product, eng, sales, and customer success to deeply understand our product, customers and technical differentiators, then translate that into clear, credible value propositions. Alongside the founding team, you'll ensure every touchpoint - from ads to website to events, from first call deck to pricing conversation - reflects Luminai brand and values.
This role demands precision, craftsmanship, and a builder's mindset. You'll be setting the tone and building first principles for the culture and structure of our marketing team which will scale with our rapidly growing company.
What You’ll Do
Develop and own Luminai’s core product messaging, positioning, and value propositions across use cases and customer segments
Deeply understand Luminai’s product, architecture, and AI systems in order to explain how and why they work
Translate complex technical capabilities into clear, accurate narratives for operators, technical stakeholders, and executives
Partner closely with Product and Engineering to stay aligned on roadmap, capabilities, and tradeoffs
Create foundational sales assets including a first call deck, pricing deck, and other materials to support your deal cycle
Explore and develop digital go-to-market channels such as webinars, demo videos, and other scalable content to drive inbound interest
Build early enablement for Sales and Customer Success including talk tracks, technical explanations, and objection handling
Synthesize customer feedback, deployment learnings, and sales insights into sharper positioning and product direction
Help define ICPs, personas, and use cases based on real customer behavior and outcomes, not abstract theory
Ensure consistency and clarity across product launches, customer conversations, and external messaging
Document and develop customer stories into compelling content (case studies, videos, photoshoots) that bring Luminai’s impact to life
Own and evolve Luminai’s website, blog, and social media presence — either hands-on or by managing agency partners
Support release marketing efforts to drive awareness and adoption around new product capabilities
What We’re Looking For
5–8+ years of experience in Product Marketing, Product, Solutions, or a similarly technical GTM role at a B2B SaaS company
Strong technical curiosity and comfort working closely with engineers and product teams
Ability to understand and explain complex systems (APIs, workflows, AI-driven products, or platform software)
Experience supporting early-stage or evolving sales motions
Strong writing and communication skills with an emphasis on clarity and accuracy
High ownership mindset with comfort operating in ambiguity and building from scratch
Ability to move quickly, iterate, and adapt as the product and company evolve
A sharp eye for brand and creative: you can art direct a campaign, give feedback on design, and uphold a high bar for visual and written quality
Experience managing external agencies or vendors (PR, design, content) and getting high-quality work out of lean partnerships
Comfort with data and metrics: you can set up basic marketing attribution, track pipeline contribution, and use data to prioritize where to invest your time
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