Marketing Lead salary
4 market ranges · employer-stated pay · updated Aug 11, 2026
These figures come from 69 marketing lead postings where the employer stated pay, covering 2 cities. The single best-evidenced figure is New York at senior, where 41 postings put the middle half between $147,500 and $204,000, with a median of $175,000.
Every range here is counted from real postings, never modelled. Every range rests on at least 10 postings.
Marketing Lead pay by specialization
General Marketing 36Product Marketing 27Growth Marketing 22Performance Marketing 6Event Marketing 5Email Marketing 4Content Marketing 3Digital Marketing 3Affiliate Marketing 2Brand Marketing 1Influencer Marketing 1Customer Marketing 1
Live marketing lead roles by marketing function. A title spans functions; each link opens that function's own benchmark.
Every measured range
4 by market and level| Market | Level | Market range | Median | Sample |
|---|---|---|---|---|
| United States · country-wide | Senior | $140,000 – $199,500 | $175,000 | 117 |
| Remote · United States | Senior | $145,000 – $180,000 | $162,500 | 21 |
| New York | Senior | $147,500 – $204,000 | $175,000 | 41 |
| San Francisco | Senior | $175,000 – $210,825 | $191,250 | 28 |
Ranges span the 25th to 75th percentile of employer-stated base pay for the market and level. Median is the 50th percentile. Sample is the number of postings measured.
Marketing Lead vs adjacent roles
1 measured comparison| Compared role | Level | Marketing Lead | Them | Gap | Sample |
|---|---|---|---|---|---|
| Marketing Manager | Senior · US | $175,000 | $162,500 | similar pay | 117 / 359 |
Median vs median at the same level and country, employer-stated pay, 20+ postings on each side. Positive means marketing lead pays more. Medians within 10% show as similar pay.
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Pay marked e is our estimate. Everything else is the employer's own figure.