Product Marketing Lead
At a glance
Senior Product Marketing role at Latent. New York · full-time · $190,000–$220,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Coordinate launch campaigns across product, PR, content, events, sales, paid media, partners and analysts
- Shape release-specific positioning and packaging, then keep the broader messaging and supporting proof current
- Build sales materials for CPO, CFO, CIO and frontline manager audiences, and review how teams use the story
- Teach existing health-system customers about roadmap changes and launches through webinars, training and in-product updates
- Guide analyst and press work, executive thought leadership, and the narrative at major events
What you bring
- Seven to ten years in B2B technology product marketing, including launches spanning sales enablement, PR, partners and analysts
- Strong narrative skills that connect category positioning with pitches tailored to specific buyers
- Comfort handling analyst relations, trade press and executive thought leadership
- Fluency using AI to increase the volume and speed of your work
Who this fits
This senior role suits a product marketer who can connect product, sales, partners and communications, while keeping launch work highly organized. It is based in New York and is hybrid.
From the employer
About Latent
Latent is the enterprise pharmacy intelligence platform, powered by a clinical agentic engine, that enables health systems to grow their pharmacy operations and serve more patients. One engine works across the pharmacy journey to identify patients who qualify for care, improve medication access, capture eligible prescriptions and support patients throughout treatment.
Latent’s platform enables more than 60+ leading health systems that collectively serve an estimated 70 million people. Founded by Sri Somasundaram and Rishabh Jain, Latent has raised $80 million from Transformation Capital, Spark Capital, Conviction, General Catalyst, Y Combinator, and others.
The Role
We're hiring a Product Marketing Lead to own how every product reaches the market. We have a category to shape, a roadmap to time, partners to co-market with, analysts to brief, and a sales team that needs a sharp narrative.
One job: make Latent's launch machinery feel inevitable to the category.
You'll own positioning, packaging, launch, and partner go-to-market. This role reports to the VP of Brand. PMM kicks in once the engine is live and proof is flowing, then becomes the connective tissue between product, sales, partners, and press.
What You'll Do
Run launch beats end-to-end. Plan the product-launch calendar (PR, content, event, and sales beats in lockstep with product). Coordinate every launch as a campaign, not a press release: ABM, paid, partner, and analyst all firing on the same beat. Define narrative, packaging, and positioning per release.
Own positioning and the category move. Sharpen Latent's positioning as the product and category evolve. Maintain the messaging framework and the proof points that ladder up to it.
Power sales with sharp narrative. Build the sales-enablement library: pitch decks, persona-specific narratives, objection handling, talk tracks. Equip sales with the right story for each persona (CPO, CFO, CIO, frontline manager). Run regular pitch reviews and field syncs so messaging stays alive on calls.
Drive roadmap and customer launch education. Own how Latent communicates its roadmap to customers, and how every product launch gets taught to the health systems already using us. Build the customer-facing release motion: what's-new content, customer webinars, training kits, in-product comms. Partner with Partner Experience and product on cadence, format, and timing.
Lead analyst and trade-press positioning. Manage the PR agency on tier-1 trade and business press placements. Run analyst briefings (Gartner, Forrester, KLAS, Advisory Board) to get Latent on the maps buyers consult. Land founder and executive thought leadership in the venues that shape the category.
Coordinate event narrative. Own the narrative arc at major events. Partner with customer marketing on the customer voice at every event. Make every event presence feel coherent: same story, different room.
What We're Looking For
7-10 years in B2B tech product marketing, with launches run end to end across narrative, sales enablement, PR, partner, and analyst
Strong narrative instincts: you can hold a category-shaping story and a buyer-specific pitch in the same frame, and you treat positioning as a system, not a deck
Sales narrative that reps actually want to use
Comfort with analyst relations, trade press, and executive thought leadership
Fluency using AI to produce more, faster
Operationally excellent and extremely organized, and confident working across product, sales, growth, and partner teams
Nice to Have
Experience in regulated or healthcare-adjacent categories
Interest in healthcare, pharmacy, or health technology
Why Join Latent
Backed by top-tier investors including General Catalyst, Conviction, and Y Combinator
Work alongside a high-caliber team building products our healthcare partners love
Work on mission-critical problems at the intersection of AI and healthcare
Real ownership and visibility
High-impact role on a small, fast-growing team
Benefits
Competitive compensation, including meaningful equity
Medical, dental, and vision insurance for employee and dependents
Flexible PTO policy
Paid parental leave
Fertility and family-building stipend through Carrot
Product Marketing work from LinkedIn, X, Reddit and Upwork, in one list.
Each morning you get everything that fits, strongest first.
Product Marketing$190k+
Find me workBy the team behind growthroles.