Lead Product Marketing Manager

Cents trycents.com Open · verified Sep 30, 2026

Hybrid New York Full-time Senior Product Marketing

At a glance

Senior Product Marketing role at Cents. New York · full-time · $175,000–$190,000 base.

SalaryStated by Cents

$175,000 – $190,000

Base salary for this role, in USD per year, as published in the posting.

This role, from CentsOur estimate for the market: $167,250–$194,307Median $179,500

In line with the market median of $179,500 for senior product marketing roles in New York.

Worked out from 72 postings that stated pay, median $179,500. Last updated Sep 25, 2026.

RoleProduct Marketing

SenioritySenior

LocationNew York

WorkplaceHybrid

EmploymentFull-time

Base pay$175,000–$190,000

PostedSep 25, 2026 · 6d ago

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Research audiences, define ideal customer profiles, and shape go-to-market plans
Create names, positioning, and messaging for current and upcoming products and features
Build launch and release workflows with the product team
Equip sales and customer success teams with materials alongside marketing partners
Track competitors and turn findings into useful product marketing direction

What you bring

At least five years in B2B product marketing, including experience with software sold to SMBs
You have carried a product from an initial thesis through its launch
You have worked closely with both sales and customer success teams
You can manage several active workstreams while writing and producing your own materials

Who this fits

You’ll suit a senior product marketer who can set up product marketing processes, lead strategic initiatives, and work closely with the VP of Marketing. The role is hybrid in New York and focuses on users and products rather than prior laundry-industry knowledge. You’ll work with multiple teams while handling parallel priorities.

From the employer

Why we're hiring

Over the past few years, Cents has evolved from a single product / single audience company to an ever-growing product suite that serves multiple types of operators. To support the company’s future plans, we are looking to hire our first senior Product Marketer. If you join us you’ll partner with the VP of Marketing to adapt and/or build product marketing specific systems and processes all while taking the lead at key strategic initiatives within the company.

Key Responsibilities

Audience research, ideal customer profile definition and go-to-market strategy.
Naming, positioning and messaging for existing and future products and features.
Launch and release process in collaboration with the product team
Sales & customer success enablement in partnership with others in the marketing team
Competitive intelligence

Requirements

5+ years in B2B product marketing, at least 2 of them in software sold to SMBs
You have experience taking a product from thesis to launch.
You’ve worked closely with sales and customer success teams.
You’re comfortable with leading multiple work streams in parallel.
You’re able to write and build your own materials
You don't need to know anything about the laundry business. Seriously. We'll teach you about the industry. We're hiring for how you think about users and products.

If you don't match every line here but think you'd be great at this, tell us why. We'd rather hear from you than not.

About Cents

Cents is a New York-based technology company building the leading platform for the $40+ billion laundry and dry cleaning industry, helping laundromats, dry cleaners, and garment care businesses start, manage, and grow. We're backed by top-tier investors including Bessemer, Camber Creek, and Sumeru Equity Partners, and we were just ranked No. 101 on the Inc 5000 for 2026. Our team is full of passionate technology experts obsessed with supporting and empowering small business owners, and we're just getting started. If you want to help elevate an entire industry, this is where that happens.

Benefits Overview

We offer great compensation packages, and comprehensive health benefits, & believe in a strong cohesive team atmosphere. Our laundry stipend, gym stipend and access to learning opportunities from our team and network of advisors, and investors are just the starting point!

Equity Options
Unlimited PTO and 12 Paid Holidays
Gym, Laundry and Work-from-home/Commuter stipend
Parental leave – Up to 14 weeks fully paid for new parents
Health benefits, including medical, dental, vision, mental health support, parental leave, life and AD&D insurance, and disability
401(k)

Cents is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, gender identity or expression, national origin, ancestry, age, disability, medical condition, genetic information, marital or familial status, pregnancy or pregnancy-related conditions, military or veteran status, citizenship or immigration status, arrest or conviction record, domestic violence victim status, or any other characteristic protected by applicable federal, state, or local law.