Omnichannel Marketing Lead
At a glance
Senior General Marketing role at Takeda. Boston · full-time · $154,400–$242,550 base.
growthroles summary, based on the employer's posting.
What you'll do
- Turn brand omnichannel strategies into channel plans that teams and agencies can deliver together
- Connect campaign journeys with MarTech and platform leads, aligning data, content, consent and measurement
- Set delivery scope, milestones, dependencies and quality checks, while keeping status and risks visible
- Match content formats, metadata and approval timing to channel needs, then use results to improve activations
- Set readiness standards and recommend activation order when content, compliance or platform limits apply
What you bring
- At least eight years in omnichannel enablement, digital operations, agency partnerships, cross-channel planning or measurement
- You have worked in regulated settings and bring strong awareness of compliance
Who this fits
This senior associate director role suits someone who can coordinate brand teams, agencies and delivery partners while bringing operational structure to connected campaigns. The position is based in Boston.
From the employer
By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’s Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.
Job Description
Omnichannel Marketing Lead (Associate Director)
Role Purpose
The Omnichannel Marketing Lead (Associate Director) enables integrated omnichannel execution by partnering with brand teams, agencies, and delivery partners to plan, coordinate, and optimize connected experiences across personal and non-personal channels. This role ensures omnichannel plans are executable, compliant, measurable, and aligned to platform capabilities and standards.
Scope & Leadership Expectations
- Acts as a senior execution partner to brands and agencies, ensuring cross-channel plans translate into coordinated delivery and measurable outcomes.
- Creates operational clarity and consistency in omnichannel ways of working across partners.
Key Accountabilities / Responsibilities
- Omnichannel Execution Partnership: Translate omnichannel strategy into executable plans and coordinated channel activation with brand teams and agencies.
- Cross-Channel Orchestration Partnership: Coordinate closely with MarTech and Digital Platform leads so journeys/campaigns/experiences connect through shared data, content, consent, and measurement foundations.
- Delivery Partner Coordination: Align scope, milestones, dependencies, and quality gates for omnichannel activations; ensure transparent status and risk management.
- Content-to-Channel Readiness: Partner with Content Product Lead to ensure content supply aligns to channel requirements (formats, metadata/tagging, approval timing).
- Measurement & Optimization: Ensure measurement plans are in place and used to drive continuous optimization and inform roadmap needs.
- Ways of Working & Quality: Reinforce disciplined intake, documentation hygiene, and readiness checks that improve throughput and reduce delivery friction.
Decision Rights
- Authority to define channel activation readiness criteria (measurement, consent, content availability, orchestration dependencies).
- Accountable to recommend activation sequencing when constraints exist (content/MLR/platform limits).
Key Stakeholders
Brand teams, agencies/AORs, delivery partners, MarTech lead, content lead, digital platforms lead, analytics/data stakeholders.
Qualifications / Experience
- 8–12+ years in omnichannel marketing enablement, digital marketing operations, agency leadership/partnership, cross-channel planning, and measurement
- Experience operating in regulated environments with strong compliance awareness
Takeda Compensation and Benefits Summary
We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.
For Location:
Boston, MAU.S. Base Salary Range:
$154,400.00 - $242,550.00
The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.
For information about our benefits, please click here.
EEO Statement
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
Locations
Boston, MAWorker Type
EmployeeWorker Sub-Type
RegularTime Type
Full timeJob Exempt
YesIt is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.Not this one either?
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