Marketing Specialist salary

18 market ranges · employer-stated pay · updated Sep 19, 2026

Live marketing specialist jobs Arlington Atlanta Austin Boston Irvine MINNEAPOLIS New York San Francisco Toronto Remote

These figures come from 56 marketing specialist postings where the employer stated pay, covering 8 cities. The single best-evidenced figure is Boston at mid-level, where 11 postings put the middle half between $78,250 and $93,900, with a median of $80,000.

Every range here is counted from real postings, never modelled. 6 of the 8 US-dollar ranges rest on fewer than 10 postings, so treat those as a hint rather than a benchmark; the sample column tells you which.

Marketing Specialist pay by specialization

General Marketing 397Digital Marketing 132Performance Marketing 62Event Marketing 60Email Marketing 51Growth Marketing 44Product Marketing 41Affiliate Marketing 25Content Marketing 21Influencer Marketing 14Trade Marketing 11Social Media 9Customer Marketing 7Brand Marketing 6Employer Branding 6Retail Marketing 4Creative 4Communications 3Community Marketing 3Paid Search / PPC 2Demand Generation 2Retention Marketing 2Account-Based Marketing 1Video Production 1Programmatic 1Graphic Design 1SEO 1Ecommerce Marketing 1Content Creation 1

Live marketing specialist roles by marketing function. A title spans functions; each link opens that function's own benchmark.

Every measured range

18 by market and level

Market	Level	Market range	Median	Sample
United States · country-wide	Mid	$71,313 – $95,074	$80,500	226
Canada · country-wide	Mid	CA$67,000 – CA$85,000	CA$74,925	33
United Kingdom · country-wide	Mid	£42,500 – £50,000	£47,750	5
United States · country-wide	Senior	$93,087 – $125,525	$110,000	63
Canada · country-wide	Senior	CA$85,000 – CA$98,605	CA$90,600	9
Remote · United States	Mid	$71,750 – $85,625	$80,000	40
Remote · Canada	Mid	CA$68,500 – CA$83,400	CA$75,000	7
Remote · United States	Senior	$90,700 – $121,425	$110,000	15
Arlington	Mid	$71,438 – $105,750	$105,750	6
Atlanta	Mid	$70,500 – $76,091	$75,000	6
Austin	Mid	$63,125 – $69,125	$65,000	6
Boston	Mid	$78,250 – $93,900	$80,000	11
Irvine	Mid	$77,586 – $99,000	$92,875	6
Minneapolis	Mid	$75,000 – $80,500	$77,500	5
New York	Mid	$85,000 – $98,750	$88,000	10
San Francisco	Mid	$125,291 – $129,613	$126,870	6
Toronto	Mid	CA$63,875 – CA$75,000	CA$73,250	18
Toronto	Senior	CA$86,400 – CA$99,375	CA$91,050	6

Ranges span the 25th to 75th percentile of employer-stated base pay for the market and level. Median is the 50th percentile. Sample is the number of postings measured.

Marketing Specialist vs adjacent roles

7 measured comparisons

Compared role	Level	Marketing Specialist	Them	Gap	Sample
Marketing Manager	Mid · US	$80,500	$125,000	-36%	226 / 945
Marketing Coordinator	Mid · US	$80,500	$65,463	+23%	226 / 80
Marketing Manager	Senior · US	$110,000	$162,500	-32%	63 / 560
Marketing Manager	Mid · CA	CA$74,925	CA$103,000	-27%	33 / 101
Marketing Analyst	Mid · US	$80,500	$85,500	similar pay	226 / 30
Marketing Coordinator	Mid · CA	CA$74,925	CA$58,991	+27%	33 / 24
Marketing Analyst	Senior · US	$110,000	$124,000	-11%	63 / 20

Median vs median at the same level and country, employer-stated pay, 20+ postings on each side. Positive means marketing specialist pays more. Medians within 10% show as similar pay.