Marketing Specialist salary

25 market ranges · employer-stated pay · updated Nov 3, 2026

The best-evidenced figure here is for marketing specialist roles at mid level across the United States: 336 postings where the employer stated pay put the middle half between $70,000 and $95,000, with a median of $80,500.

Pay rises with seniority across the United States: the medians run mid-level $80,500 and senior $103,250. Moving from mid-level to senior is worth roughly 28% more.

Every range here is counted from real postings, never modelled. 14 of the 25 ranges in the table rest on fewer than 10 postings and are marked hint: treat those as hints rather than benchmarks.

Marketing Specialist pay by specialization

General Marketing 515Digital Marketing 131Product Marketing 70Performance Marketing 64Event Marketing 61Growth Marketing 53Email Marketing 41Content Marketing 27Trade Marketing 24Affiliate Marketing 22Influencer Marketing 13Customer Marketing 11Communications 7Brand Marketing 7Social Media 5Retention Marketing 4Creative 4Paid Search / PPC 3Video Production 3Employer Branding 2Demand Generation 2Ecommerce Marketing 2Community Marketing 2Account-Based Marketing 2Retail Marketing 2SEO 1Paid Social 1Marketing Communications 1Paid Media 1

Live marketing specialist roles by marketing function. A title spans functions; each link opens that function's own benchmark.

Every measured range

25 by market and level

Market	Level	Market range	Median	Sample
United States · country-wide	Entry	$48,500 – $62,500	$51,500	5hint
United States · country-wide	Mid	$70,000 – $95,000	$80,500	336
Canada · country-wide	Mid	CA$67,500 – CA$89,800	CA$75,000	49
United Kingdom · country-wide	Mid	£42,500 – £48,250	£42,500	7hint
Italy · country-wide	Mid	€43,750 – €50,000	€50,000	7hint
United States · country-wide	Senior	$90,874 – $115,631	$103,250	96
Canada · country-wide	Senior	CA$84,375 – CA$100,125	CA$91,050	12
Remote · United States	Mid	$74,399 – $90,000	$80,250	68
Remote · Canada	Mid	CA$68,500 – CA$83,400	CA$75,000	7hint
Remote · United States	Senior	$85,500 – $115,000	$100,000	17
Arlington	Mid	$71,438 – $105,750	$105,750	6hint
Atlanta	Mid	$70,500 – $76,091	$75,000	6hint
Austin	Mid	$62,375 – $69,125	$65,000	6hint
Boston	Mid	$78,375 – $100,800	$82,500	16
Chicago	Mid	$62,375 – $75,000	$70,438	12
Denver	Mid	$68,375 – $75,875	$71,750	6hint
Irvine	Mid	$79,266 – $99,000	$86,750	7hint
Los Angeles	Mid	$63,000 – $80,713	$76,675	6hint
Minneapolis	Mid	$75,625 – $91,375	$79,000	6hint
New York	Mid	$75,214 – $93,750	$85,000	18
Richmond	Mid	$45,500 – $85,950	$85,950	5hint
San Diego	Senior	$97,500 – $104,000	$102,500	5hint
San Francisco	Mid	$96,250 – $129,613	$125,291	10
Toronto	Mid	CA$67,500 – CA$85,000	CA$74,300	29
Toronto	Senior	CA$87,800 – CA$103,250	CA$91,500	7hint

Entry is junior titles. Mid is mid-level and manager titles. Senior is senior titles. Lead is director, VP and above. Rows marked hint rest on fewer than 10 postings: read them as a hint, not a benchmark.

Ranges span the 25th to 75th percentile of employer-stated base pay for the market and level. Median is the 50th percentile. Sample is the number of postings measured.

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Pay by market

15 pages

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Marketing Specialist vs adjacent roles

8 measured comparisons

Compared role	Level	Marketing Specialist	Them	Gap	Sample
Marketing Manager	Mid · US	$80,500	$125,000	-36%	336 / 1,222
Marketing Coordinator	Mid · US	$80,500	$65,603	+23%	336 / 122
Marketing Manager	Senior · US	$103,250	$160,000	-35%	96 / 739
Marketing Manager	Mid · CA	CA$75,000	CA$103,750	-28%	49 / 153
Marketing Analyst	Mid · US	$80,500	$85,500	similar pay	336 / 36
Marketing Coordinator	Mid · CA	CA$75,000	CA$60,000	+25%	49 / 35
Marketing Analyst	Senior · US	$103,250	$118,150	-13%	96 / 29
Marketing Associate	Senior · US	$103,250	$85,000	+21%	96 / 23

Median vs median at the same level and country, employer-stated pay, 20+ postings on each side. Positive means marketing specialist pays more. Medians within 10% show as similar pay.