Social Media salary

60 market ranges · employer-stated pay · updated Sep 10, 2026

Live social media jobs Austin Berlin Boston Cape Town Chicago Columbus Dallas Denver Frankfurt Hamburg Irvine London Los Angeles New York Paris Rome San Diego San Francisco Santa Monica Scottsdale Toronto Vancouver Washington Remote

These figures come from 408 social media postings where the employer stated pay, covering 19 cities. The single best-evidenced figure is New York at lead, where 56 postings put the middle half between $122,000 and $180,000, with a median of $132,000.

Pay rises with seniority. Typical figures run entry-level around $69,000, mid-level around $87,000, senior around $117,000 and lead around $134,000. Moving from entry-level to lead is worth roughly 95% more.

Location moves the number too. Of the 5 cities with enough disclosures to rank, San Francisco pays most at around $124,000 and Washington least at around $84,000, a gap of roughly 48%.

Every range here is counted from real postings, never modelled. 20 of the 35 US-dollar ranges rest on fewer than 10 postings, so treat those as a hint rather than a benchmark; the sample column tells you which.

Every measured range

60 by market and level

Market	Level	Market range	Median	Sample
United States · country-wide	Entry	$47,500 – $75,127	$71,250	12
United States · country-wide	Lead	$123,444 – $184,074	$145,325	32
United States · country-wide	Mid	$72,500 – $111,628	$92,000	183
Canada · country-wide	Mid	CA$68,500 – CA$88,250	CA$76,149	13
United Kingdom · country-wide	Mid	£34,875 – £42,500	£35,500	12
United States · country-wide	Senior	$92,828 – $152,500	$124,100	56
Canada · country-wide	Senior	CA$67,500 – CA$84,000	CA$77,000	5
Remote · United States	Lead	$111,250 – $162,300	$130,000	7
Remote · United States	Mid	$79,375 – $102,375	$92,500	32
Remote · United States	Senior	$96,975 – $132,250	$119,347	12
Austin	Mid	$71,000 – $91,000	$81,000	16
Berlin	Entry	€37,000 – €48,000	€38,000	14
Berlin	Mid	€37,000 – €45,000	€42,000	12
Berlin	Senior	€51,000 – €52,000	€52,000	7
Boston	Lead	$132,000 – $175,000	$158,000	5
Boston	Mid	$95,000 – $105,000	$99,200	5
Cape Town	Mid	ZAR 16,000 – ZAR 19,000	ZAR 16,000	7
Chicago	Entry	$59,000 – $74,000	$68,000	14
Chicago	Lead	$122,000 – $172,000	$125,000	9
Chicago	Mid	$72,500 – $99,500	$79,738	10
Chicago	Senior	$85,000 – $104,000	$93,000	6
Columbus	Entry	$85,000 – $128,000	$128,000	5
Culver City	Mid	$90,000 – $94,000	$90,000	8
Dallas	Entry	$42,000 – $60,000	$47,000	7
Denver	Mid	$60,000 – $74,000	$64,000	12
Frankfurt	Entry	€32,000 – €33,000	€32,000	5
Hamburg	Mid	€40,000 – €46,000	€41,000	6
Irvine	Entry	$44,000 – $58,000	$51,000	7
Irvine	Mid	$73,000 – $106,000	$95,000	8
Kansas City	Entry	$60,000 – $70,000	$60,000	5
London	Entry	£32,000 – £42,000	£42,000	12
London	Lead	£29,000 – £40,000	£32,000	7
London	Mid	£35,000 – £42,500	£35,500	9
Los Angeles	Entry	$67,000 – $81,000	$72,000	24
Los Angeles	Lead	$121,000 – $210,000	$136,000	6
Los Angeles	Mid	$72,975 – $95,000	$80,000	15
Los Angeles	Senior	$87,000 – $122,000	$102,000	11
Nashville	Mid	$55,000 – $58,000	$55,000	5
New York	Entry	$47,500 – $80,000	$70,000	5
New York	Lead	$122,000 – $180,000	$132,000	56
New York	Mid	$77,500 – $116,350	$94,906	50
New York	Senior	$101,250 – $150,716	$111,250	10
Paris	Entry	€26,000 – €37,000	€32,000	8
Paris	Mid	€16,000 – €37,000	€35,000	11
Philadelphia	Entry	$55,000 – $71,000	$65,000	5
Rome	Entry	€16,000 – €17,000	€16,000	6
San Diego	Mid	$66,000 – $73,000	$68,000	7
San Francisco	Entry	$68,000 – $104,000	$84,000	8
San Francisco	Mid	$90,000 – $140,000	$125,000	13
San Francisco	Senior	$118,000 – $176,000	$149,000	12
Santa Monica	Entry	$46,000 – $76,000	$53,000	6
Santa Monica	Lead	$140,000 – $160,000	$160,000	5
Scottsdale	Mid	$63,000 – $85,000	$74,000	8
Seattle	Mid	$80,000 – $139,000	$82,000	13
Toronto	Entry	CA$61,000 – CA$95,000	CA$68,000	7
Toronto	Mid	CA$69,000 – CA$98,000	CA$80,000	26
Vancouver	Mid	CA$70,000 – CA$87,000	CA$78,000	10
Washington	Entry	$62,000 – $86,000	$67,000	13
Washington	Lead	$112,000 – $184,000	$129,000	6
Washington	Mid	$70,000 – $90,000	$80,000	13

Ranges span the 25th to 75th percentile of employer-stated base pay for the market and level. Median is the 50th percentile. Sample is the number of postings measured.