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Social Media salary

63 market ranges · employer-stated pay · updated Aug 11, 2026

Live social media jobs AustinBerlinBostonChicagoDenverIrvineLondonLos AngelesNew YorkParisRomeSan FranciscoScottsdaleTorontoWashingtonRemote

These figures come from 498 social media postings where the employer stated pay, covering 21 cities. The single best-evidenced figure is New York at entry-level, where 110 postings put the middle half between $65,000 and $95,000, with a median of $73,000.

Pay rises with seniority. Typical figures run entry-level around $71,000, mid-level around $84,000, senior around $117,000 and lead around $134,000. Moving from entry-level to lead is worth roughly 89% more.

Location moves the number too. Of the 5 cities with enough disclosures to rank, San Francisco pays most at around $124,000 and Washington least at around $84,000, a gap of roughly 47%.

Every range here is counted from real postings, never modelled. 23 of the 37 US-dollar ranges rest on fewer than 10 postings, so treat those as a hint rather than a benchmark; the sample column tells you which.

Every measured range

63 by market and level
MarketLevelMarket rangeMedianSample
United States · country-wide Entry $50,000 – $71,875 $63,750 6
United States · country-wide Lead $126,781 – $181,574 $155,000 22
United States · country-wide Mid $77,675 – $115,000 $95,500 119
Canada · country-wide Mid CA$63,750 – CA$84,000 CA$76,500 7
United Kingdom · country-wide Mid £35,000 – £42,500 £42,500 5
United States · country-wide Senior $102,500 – $152,500 $130,000 31
Remote · United States Lead $117,500 – $152,500 $142,500 5
Remote · United States Mid $80,250 – $104,950 $95,250 26
Remote · United States Senior $90,000 – $125,000 $106,420 5
Austin Mid $71,000 – $91,000 $81,000 16
Berlin Entry €37,000 – €48,000 €38,000 14
Berlin Mid €37,000 – €45,000 €42,000 12
Berlin Senior €51,000 – €52,000 €52,000 7
Boston Lead $132,000 – $175,000 $158,000 5
Boston Mid $66,000 – $86,000 $75,000 8
Cape Town Mid ZAR 16,000 – ZAR 19,000 ZAR 16,000 7
Chicago Entry $59,000 – $74,000 $68,000 14
Chicago Lead $122,000 – $172,000 $125,000 9
Chicago Mid $72,500 – $86,988 $77,500 7
Chicago Senior $85,000 – $104,000 $93,000 6
Columbus Entry $85,000 – $128,000 $128,000 5
Culver City Mid $90,000 – $94,000 $90,000 8
Dallas Entry $42,000 – $60,000 $47,000 7
Denver Mid $60,000 – $74,000 $64,000 12
Frankfurt Entry €32,000 – €33,000 €32,000 5
Hamburg Entry €30,000 €30,000 7
Hamburg Mid €40,000 – €46,000 €41,000 6
Indianapolis Mid $98,000 $98,000 5
Irvine Entry $44,000 – $58,000 $51,000 7
Irvine Mid $73,000 – $106,000 $95,000 8
Johannesburg Mid $16,000 $16,000 5
Kansas City Entry $60,000 – $70,000 $60,000 5
London Entry £32,000 – £42,000 £42,000 12
London Lead £29,000 – £40,000 £32,000 7
London Mid £35,000 – £42,500 £42,500 5
Los Angeles Entry $67,000 – $81,000 $72,000 24
Los Angeles Lead $121,000 – $210,000 $136,000 6
Los Angeles Mid $77,375 – $98,750 $94,750 10
Los Angeles Senior $87,000 – $122,000 $102,000 11
Mnchen Mid €48,000 €48,000 7
New York Entry $65,000 – $95,000 $73,000 110
New York Lead $122,000 – $180,000 $132,000 56
New York Mid $77,500 – $130,000 $95,000 33
New York Senior $100,000 – $152,500 $107,500 9
Paris Entry €26,000 – €37,000 €32,000 8
Paris Mid €16,000 – €37,000 €35,000 11
Rome Entry €16,000 – €17,000 €16,000 6
San Diego Mid $66,000 – $73,000 $68,000 7
San Francisco Entry $68,000 – $104,000 $84,000 8
San Francisco Mid $94,500 – $142,500 $125,000 11
San Francisco Senior $118,000 – $176,000 $149,000 12
Santa Monica Entry $46,000 – $76,000 $53,000 6
Scottsdale Mid $63,000 – $85,000 $74,000 8
Seattle Mid $80,000 – $139,000 $82,000 13
Toronto Entry CA$61,000 – CA$95,000 CA$68,000 7
Toronto Mid CA$69,000 – CA$98,000 CA$80,000 26
Vancouver Mid CA$70,000 – CA$87,000 CA$78,000 10
Washington Entry $62,000 – $86,000 $67,000 13
Washington Lead $112,000 – $184,000 $129,000 6
Washington Mid $70,000 – $90,000 $80,000 13

Top 60 of 63 ranges by sample size.

Ranges span the 25th to 75th percentile of employer-stated base pay for the market and level. Median is the 50th percentile. Sample is the number of postings measured.

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Open social media roles · 120 with stated pay

Pay marked e is our estimate. Everything else is the employer's own figure.

Social Media Manager Joko · Paris New €54,000–€87,000 1d ago Social Content Creator Almedia · Berlin €55,000–€65,000 6d ago Social Media Lead, Developer Audience Datadog · New York $139,000–$164,000 8d ago Social Media Manager Anaplan · Reston $91,000–$130,000 11d ago Social Media Manager DualEntry · New York City $120,000–$185,000 12d ago Senior Social Media Manager Nutrafol · Remote · US $120,000–$130,000 12d ago Senior Manager, Social Media, rhode e.l.f. Beauty · Beverly Hills $110,000–$140,000 12d ago Social Media Coordinator quip · quip NYC $60,000–$70,000 12d ago Senior Content and Social Media Specialist (12 months contract) HelloFresh · Toronto CA$72,000–CA$82,000 13d ago Social Media Associate Nutrafol · Remote · US $70,000–$80,000 13d ago Social Media Manager Outreach · Remote · US $70,000–$110,000 13d ago Social Media & Video Officer, FT FLIC Financial Times · London £30,000 2w ago Jr Copywriter / Social Media Creator M Booth · New York $45,000–$50,000 2w ago Jr. Designer / Social Media Creator M Booth · New York $45,000–$50,000 2w ago Senior Social Content Creator Chan Zuckerberg Initiative · Redwood City $106,000–$133,000 2w ago Social Media Manager Chan Zuckerberg Initiative · Redwood City $138,000–$172,000 2w ago Social Media Manager Inizio Evoke · Chicago $70,000–$75,000 2w ago Senior Project Manager, Social Media New York City Economic Development Corporation · New York $78,000–$80,000 2w ago Social Media Manager True Anomaly · Long Beach $90,000–$130,000 2w ago Social Media Specialist, New Development serhant · New York $65,000 2w ago Social Media Manager BARK · New York $120,000–$140,000 2w ago Senior Social Media Manager Culture Amp · San Francisco $116,000–$130,000 2w ago Senior Manager, Social Media and Digital Content Rubrik Job Board · Palo Alto $171,400–$257,000 2w ago Social Media Manager & Content Creator David Zwirner · New York $72,000–$84,000 2w ago Social Media Manager Descript · Remote · US $110,000–$140,000 2w ago Social Media Manager, Temporary Digital Media Management · Remote · US $52,000–$62,000 2w ago Director of Social Media Alliance Defending Freedom · Scottsdale $103,000–$165,600 3w ago Social Media Manager Later · Remote · US $90,000–$100,000 3w ago Social Media Manager Fi · New York $85,000–$120,000 3w ago Manager, Social Media Real Chemistry · Remote · US $65,000–$80,000 3w ago Senior Manager, Social Media shadow · New York $90,000–$120,000 3w ago Social Media Manager Bobyard · San Francisco $115,000–$135,000 3w ago Social Media Manager Crusoe · San Francisco $130,000–$150,000 3w ago Social Media Manager Lawhive · New York $130,000–$180,000 3w ago Manager, Social Media, e.l.f. SKIN e.l.f. Beauty · Los Angeles $80,000–$110,000 3w ago Social Media and Content Manager Astrocade · Palo Alto $100,000–$150,000 3w ago Social Content Manager Flo Health · London £48,000–£55,000 3w ago Social Media Manager Warp · New York $110,000–$170,000 3w ago Social Media Manager California Academy of Sciences · California Academy of Sciences $90,000–$100,000 4w ago Social Media Manager, Education & Adoption OpenAI · San Francisco $216,000–$240,000 4w ago Social Content Manager stashinvest · New York $110,000–$164,435 4w ago Social Media Manager, RYTHM Green Thumb · Chicago $70,000–$85,000 4w ago Senior Social Media Specialist Hot Topic & BoxLunch · Hot Topic HQ - City of Industry, California $75,000–$85,000 4w ago Senior Social Media Specialist Kong · Remote · US $77,840–$135,000 4w ago Senior Manager, Social Media Real Chemistry · Remote · US $75,000–$105,000 4w ago Social Media & Influencer Content Manager Archy · Remote · Worldwide $65,000–$75,000 4w ago Social Media Manager Glossier · Los Angeles $82,000–$107,000 4w ago Social Media Manager OLIVER Agency - North America · Toronto CA$72,250–CA$80,750 4w ago Social Media Manager Ultralytics · Madrid $100,000–$200,000 4w ago Social Media and Content Manager Ethos Life · Remote · US $105,000–$185,000 4w ago Social Media & Content Manager Flexport · San Francisco $90,000–$114,000 4w ago Social Media & Content Manager Flexport · Chicago $80,000–$104,000 4w ago Social Media Strategist Smarsh · Portland $100,000–$120,000 4w ago Senior Social Media Manager PandaDoc · Remote · US $120,000–$140,000 4w ago Community Manager (Social Media) Arcaea · Onsite $70,000–$90,000 5w ago Associate Director, Social Media ButcherBox · Remote · US $135,000–$170,000 5w ago Social Media Manager Girls Who Code · New York $70,000–$87,000 5w ago Social Media Manager vCluster Labs · Remote · US $105,000–$125,000 5w ago Video Editor (Social Media Content) - UK Bjak · London £35,000–£50,000 5w ago Social Media & Community Specialist - UK Bjak · London £35,000–£50,000 5w ago Director, Social Media Seattle Sounders FC & Seattle Reign FC · Renton $130,000–$170,000 5w ago Social Media Manager Perplexity · San Francisco $110,000–$170,000 5w ago Social Media Manager roku · Concord $110,000–$117,000 5w ago Senior Social Media & Content Associate Ibotta · Denver $67,000–$75,000 6w ago Social Media Manager (Hybrid) Weedmaps · Irvine $89,000–$105,505 6w ago Social Media Manager (Crypto) Chainalysis · New York $120,000–$150,000 6w ago Director, Social Media unidosus · Washington $112,900–$125,400 6w ago Senior Manager, Social Media unidosus · Washington $90,000–$105,000 6w ago Manager, Social Media Hasbro · Boston $79,400–$119,000 6w ago Organic Social Media Strategist seatgeek · Remote · US $80,000–$116,000 7w ago Senior Social Media Manager Movers+Shakers · New York $85,000–$100,000 8w ago Social Media Manager Bloomberg Philanthropies · New York $90,000–$130,000 8w ago Lead, Social Media Brex · New York $173,568–$216,960 2mo ago Social Media Manager (Remote) Huckleberry Labs · Remote · US $90,000–$110,000 2mo ago Social Media Manager Movers+Shakers · New York $70,000–$85,000 2mo ago Social Media Manager Later · Remote · US $90,000–$120,000 2mo ago Social Media Manager Dutch · Remote · US $100,000 2mo ago Social Media Marketing Manager Justworks · New York $121,000–$151,000 2mo ago Associate Manager, Social Media Community (Hybrid Role - New York) olaplexcareers · New York $85,000–$95,000 2mo ago Senior Social Media Marketing Strategist Sociallyin · Remote · US $80,000–$100,000 2mo ago Social Media Project Manager Omnicom Media · Los Angeles $90,000–$100,000 2mo ago Senior Social Media Marketer Abridge · San Francisco $155,000–$175,000 2mo ago Social Media Manager Gibson Dunn · New York $140,000–$180,000 2mo ago Social Media Content Creator (Executive Social) 23Andme · Palo Alto $105,000–$140,000 2mo ago Senior Manager, Social Media Serval · San Francisco $160,000–$210,000 3mo ago Social Media Manager Serotonin · Remote · US $80,000–$110,000 3mo ago Social Media Manager Kodiak · Mountain View $96,000–$153,000 3mo ago Social Media Creator Mutiny · New York $100,000–$130,000 3mo ago Junior Social Media Associate Air Apps · Remote · Denmark $55,000–$60,000 3mo ago Junior Social Media Associate Air Apps · Remote · Germany $55,000–$60,000 3mo ago Social Media Specialist Air Apps · San Francisco $55,000–$60,000 3mo ago Social Media Specialist Air Apps · Remote · Italy €24,000–€33,000 3mo ago Social Media Manager Air Apps · Remote · Germany €46,000–€56,000 3mo ago Social Media Manager, Embed Digital Media Management · New York $66,300–$72,500 3mo ago Manager, Social Media Free Association Live · New York $80,000–$90,000 3mo ago Sr Customer and Social Media Marketing Manager Obsidian Security · Palo Alto $195,000–$212,000 3mo ago Social Media Meter · San Francisco $146,000–$172,000 4mo ago Social Media Account Manager Sociallyin · Remote · US $75,000–$90,000 4mo ago Social Media Manager F. Schumacher & Co. · New York $70,000–$75,000 4mo ago Global Director, Social Media, Content & Community Sol de Janeiro · New York Metropolitan $160,000–$190,000 4mo ago Sr. Manager, Social Media, Utility keenfootwear · Portland $130,680–$137,940 4mo ago Social Media & Content Manager Clutch Technologies Inc. · Toronto CA$85,000–CA$95,000 4mo ago Director, Social Media & Community, Naturium e.l.f. Beauty · Los Angeles $155,000–$185,000 5mo ago Coordinator, Social Media Content Bubble Skincare · New York $65,000–$85,000 5mo ago Social Media Producer Acquisition.com · Las Vegas $90,000–$125,000 5mo ago Social Media Manager Air Apps · Lisboa €46,000–€56,000 5mo ago Social Media Specialist Air Apps · Lisboa €24,000–€33,000 5mo ago Associate Director, Digital Content & Social Media National Life Insurance Company · Addison $101,250–$148,500 6mo ago Senior Social Content Creator (US) Code and Theory · New York $95,000–$120,000 6mo ago Social Media Manager Ramp · New York $132,000–$181,000 6mo ago Social Media Strategist Vocal Media · Remote · US $77,000–$85,000 6mo ago Social Content Manager Giga · California $100,000–$180,000 7mo ago Social Media & Content Lead FurtherAI · San Francisco $120,000–$185,000 8mo ago Podcast Social Media Producer Vox Media, LLC · New York $73,000–$91,000 8mo ago Senior Social Media Manager Babylist · New York $159,775–$191,730 9mo ago Social Media Manager Air Apps · San Francisco $75,000–$99,000 9mo ago Junior Social Media Associate Air Apps · San Francisco $55,000–$60,000 11mo ago Jr. Social Media Advertising Strategist webfx.com · Harrisburg $44,000–$46,500 36mo ago Jr. Social Media Ads and Analytics Specialist webfx.com · Harrisburg $44,000–$46,500 53mo ago Social Media and Digital Communications Manager SAR Academy & SAR High School · New York $70,000–$85,000 58mo ago Senior Social Content Operations Manager, China Airbnb · China Pay not stated 2w ago Social Media Coordinator Found · Remote · Worldwide Pay not stated 3w ago Social Media Manager, APAC (12-Month FTC) Skyscanner · Singapore Pay not stated 3w ago Social Media Manager, APAC (12-Month FTC) skyscanner · Singapore Pay not stated 3w ago Brand Social Media Intern (Fall 2026) Cloudflare · San Francisco $68,000–$104,000e 4w ago Social Media Manager ElevenLabs · Remote · UK £35,000–£42,500e 5w ago Jr. Social Media Manager - Platform Digital Media Management · Remote · US Pay not stated 7w ago Social Media Manager Supabase · Remote · Worldwide Pay not stated 3mo ago