Social Media salary

64 market ranges · employer-stated pay · updated Oct 24, 2026

The best-evidenced figure here is for social media roles at mid level across the United States: 316 postings where the employer stated pay put the middle half between $72,500 and $111,000, with a median of $90,000.

Pay rises with seniority across the United States: the medians run entry-level $72,625, mid-level $90,000, senior $118,750 and lead $145,000. Moving from entry-level to lead is worth roughly 100% more.

Every range here is counted from real postings, never modelled. 34 of the 60 ranges in the table rest on fewer than 10 postings and are marked hint: treat those as hints rather than benchmarks.

Every measured range

64 by market and level

Market	Level	Market range	Median	Sample
United States · country-wide	Entry	$54,545 – $75,382	$72,625	22
United States · country-wide	Mid	$72,500 – $111,000	$90,000	316
Canada · country-wide	Mid	CA$71,500 – CA$90,250	CA$76,275	24
United Kingdom · country-wide	Mid	£35,125 – £47,500	£42,500	22
France · country-wide	Mid	€38,500 – €44,500	€43,000	5hint
United States · country-wide	Senior	$95,063 – $148,466	$118,750	94
Canada · country-wide	Senior	CA$77,000 – CA$110,000	CA$94,500	9hint
United Kingdom · country-wide	Senior	£40,000 – £52,468	£49,500	5hint
United States · country-wide	Lead	$119,150 – $190,000	$145,000	53
Remote · United States	Mid	$77,869 – $104,500	$90,250	42
Remote · United States	Senior	$99,300 – $144,000	$125,000	17
Remote · United States	Lead	$117,500 – $170,242	$142,500	9hint
Arlington	Mid	$61,735 – $85,396	$80,000	5hint
Austin	Mid	$71,000 – $91,000	$81,000	16
Berlin	Entry	€37,000 – €48,000	€38,000	14
Berlin	Mid	€37,000 – €45,000	€42,000	12
Berlin	Senior	€51,000 – €52,000	€52,000	7hint
Boston	Mid	$78,425 – $109,100	$95,000	7hint
Boston	Lead	$132,000 – $175,000	$158,000	5hint
Cape Town	Mid	ZAR 16,000 – ZAR 19,000	ZAR 16,000	7hint
Chicago	Entry	$59,000 – $74,000	$68,000	14
Chicago	Mid	$72,500 – $102,750	$86,988	12
Chicago	Senior	$85,000 – $104,000	$93,000	6hint
Chicago	Lead	$122,000 – $172,000	$125,000	9hint
Columbus	Entry	$85,000 – $128,000	$128,000	5hint
Culver City	Mid	$90,000 – $94,000	$90,000	8hint
Dallas	Entry	$42,000 – $60,000	$47,000	7hint
Denver	Mid	$60,000 – $74,000	$64,000	12
Frankfurt	Entry	€32,000 – €33,000	€32,000	5hint
Hamburg	Mid	€40,000 – €46,000	€41,000	6hint
Irvine	Entry	$44,000 – $58,000	$51,000	7hint
Irvine	Mid	$73,000 – $106,000	$95,000	8hint
Kansas City	Entry	$60,000 – $70,000	$60,000	5hint
London	Entry	£32,000 – £42,000	£42,000	12
London	Mid	£35,125 – £46,250	£41,750	14
London	Lead	£29,000 – £40,000	£32,000	7hint
Los Angeles	Entry	$67,000 – $81,000	$72,000	24
Los Angeles	Mid	$71,289 – $96,250	$82,500	24
Los Angeles	Senior	$87,000 – $122,000	$102,000	11
Los Angeles	Lead	$121,000 – $210,000	$136,000	6hint
New York	Entry	$47,500 – $80,000	$70,000	8hint
New York	Mid	$75,000 – $116,800	$94,813	69
New York	Senior	$98,750 – $159,250	$125,875	19
New York	Lead	$129,500 – $191,500	$132,500	7hint
Paris	Entry	€26,000 – €37,000	€32,000	8hint
Paris	Mid	€16,000 – €37,000	€35,000	11
Rome	Entry	€16,000 – €17,000	€16,000	6hint
San Diego	Mid	$66,000 – $73,000	$68,000	7hint
San Francisco	Entry	$68,000 – $104,000	$84,000	8hint
San Francisco	Mid	$97,289 – $154,500	$125,000	19
Santa Monica	Entry	$46,000 – $76,000	$53,000	6hint
Scottsdale	Mid	$63,000 – $85,000	$74,000	8hint
Seattle	Mid	$80,000 – $139,000	$82,000	13
Toronto	Entry	CA$61,000 – CA$95,000	CA$68,000	7hint
Toronto	Mid	CA$75,500 – CA$96,000	CA$88,875	8hint
Toronto	Senior	CA$69,875 – CA$94,875	CA$85,750	6hint
Vancouver	Mid	CA$70,000 – CA$87,000	CA$78,000	10
Washington	Entry	$62,000 – $86,000	$67,000	13
Washington	Mid	$66,250 – $95,289	$79,938	8hint
Washington	Lead	$112,000 – $184,000	$129,000	6hint

Entry is junior titles. Mid is mid-level and manager titles. Senior is senior titles. Lead is director, VP and above. Rows marked hint rest on fewer than 10 postings: read them as a hint, not a benchmark.

Top 60 of 64 ranges by sample size.

Ranges span the 25th to 75th percentile of employer-stated base pay for the market and level. Median is the 50th percentile. Sample is the number of postings measured.

by the team behind growthroles