Social Media Content Creator
At a glance
Mid-level Social Media role at Duolingo. New York · $98,600–$133,400 base.
growthroles summary, based on the employer's posting.
What you'll do
- Develop short videos for TikTok, Instagram Reels and YouTube Shorts, handling concepts, scripts, storyboards, filming and edits
- Make lively learning content for campaigns involving creators and Duolingo’s animated characters
- Work with social, brand, design, product and other teams on launches, courses, podcasts and company projects
- Test short-form ideas, assess the results and use those findings to strengthen future content
- Watch platform trends and audience behavior for timely ideas that fit the brand
What you bring
- A portfolio of social video work that shows strong creative choices and your ability to carry production through
- At least two years making social content for a brand, organization, agency or established creator channel
- Practical experience taking short videos from idea and storyboard through filming and editing
- Skill with native social tools and video editors such as Premiere Pro, Final Cut Pro or CapCut
- You know how audiences differ across TikTok, Instagram Reels and YouTube Shorts, and can use performance data to guide creative tests
Who this fits
This mid-level role suits a hands-on creator who can develop and produce short-form video while collaborating across teams. The role is based in New York. You’ll need to respond quickly to trends while maintaining the brand’s voice and quality.
From the employer
Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!
At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.
Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.
Read our blog to learn more.
About the role...
We’re seeking a creative Social Media Content Creator to produce video content for Duolingo’s presence on TikTok, Instagram Reels, and YouTube Shorts. As a core member of our growing Marketing team, you’ll create entertaining, educational content that brings our brand and characters to life. You’ll take ideas from concept through production, collaborate across teams, and use performance insights to make each creative experiment stronger.
🧠 You will...
- Create entertaining, distinctive social content that audiences want to watch and share.
- Develop fun, educational content that supports Duolingo’s mission and makes learning feel engaging and accessible.
- Conceptualize, script, storyboard, shoot, and edit short-form videos for TikTok, Instagram Reels, and YouTube Shorts.
- Create content for campaigns ranging from creator collaborations to stories featuring Duolingo’s animated characters.
- Partner with Social, Brand, Design, Product, and other teams to support product features, launches, courses, podcasts, and company initiatives.
- Run short-form content experiments, analyze results, and apply what you learn to future work.
- Monitor platform trends and audience behavior to identify timely opportunities that fit Duolingo’s brand.
✅ You have...
- A portfolio of social-first video work that demonstrates strong creative judgment and end-to-end execution.
- 2+ years of experience creating social content for a brand, organization, agency, or established creator channel.
- Experience producing short-form video, from concept and storyboarding through shooting and editing.
- Proficiency with native social creation tools and video-editing software such as Adobe Premiere Pro, Final Cut Pro, or CapCut.
- A strong understanding of TikTok, Instagram Reels, and YouTube Shorts, including how audience expectations differ across platforms.
- Experience using content-performance data to evaluate creative work and guide future experiments.
- The ability to identify relevant trends and respond quickly while protecting brand voice and quality.
- Clear communication skills and experience collaborating with creative and cross-functional partners.
⭐ Exceptional candidates will have...
- Proficiency in more than one language.
- Experience creating content with characters, mascots, or established brand intellectual property.
- Experience performing on camera or directing on-camera talent.
- Motion graphics, animation, or design skills.
Please include a link to your portfolio showcasing relevant work samples. A portfolio submission is mandatory for consideration of your candidacy.
The offered salary is dependent upon several factors, including work experience, skills, and internal peer comparisons. The posted range is subject to change in the future. For this role, base salary is supplemented by equity compensation. We encourage you to talk with your recruiter for more information related to compensation for this role!
Salary Range: $98,600—$133,400 USDBenefits: Take a peek at how we care for our employees' holistic well-being with our benefits here.
Job Alerts: Sign up for job alerts here.
Accommodations: We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact accommodations@duolingo.com.
Equal Employment Opportunity: Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Fraud Warning: Unfortunately, there is a rise in scammers pretending to be real Duolingo employees. Duolingo and our employees will never ask for your Social Security number, bank details, or passport info, and we’ll never ask you to deposit a check, purchase equipment, or exchange money during the interview process. Real Duolingo employees always use an email that ends in @duolingo.com or @recruiting.duolingo.com. Stay alert and double-check these details before sharing any information.
By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice.
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