Social Media & Content Lead
At a glance
Senior Social Media role at Baton Corporation Ltd. New York · full-time · $175,000–$200,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Set the TikTok, Instagram Reels and YouTube Shorts plan, then handle the calendar, publishing, community and performance review
- Shape the social look and voice, and script, film, edit and design posts yourself for daily release
- Test different hooks, formats and series at speed, dropping weak performers and expanding the ones that work
- Track how views lead to installs, activation and trading volume, and build repeatable formats for on-camera or faceless content
- Catch crypto-culture moments quickly, coordinate creators and clips, and check content with Legal for compliance
What you bring
- You have grown a social page from its launch into a real audience, and scaled an established account while sustaining engagement
- You have owned creative decisions for a brand identity, recurring series or campaign
- You can edit video and design graphics yourself, with examples of work you personally made
- You have grown social accounts for a consumer mobile app with downloads and active users as goals
Who this fits
This is a senior, hands-on role for someone who can set direction and produce content themselves, rather than only oversee an agency. You’ll work in person at the Manhattan office and need US work authorization; you should already be in New York or be willing to relocate.
From the employer
Who We Are
Baton Corporation builds and maintains pump.fun — the dominant memecoin launchpad, processing $300M+ in daily volume. Last year, pump.fun generated over $500M in profit with a team of fewer than 100 people.
We ship to production daily. Bureaucracy is minimal. We solve hard technical and go-to-market problems at scale, and we're data-driven — systematic tools and the scientific method decide what works, not opinions.
Working with us isn't for everyone. We work in person. Hours are long and sometimes strange. The pace is intense. Individuals own their function end to end. When we ship a change, it reaches hundreds of thousands of users within days.
The Role
We're looking for a Social Media & Content Lead to turn pump.fun's TikTok, Instagram and YouTube into a growth engine — the creative direction, the content, the formats, the testing, and the numbers that tie views to users.
This is a hands-on, builder role, not a "manage an agency and approve posts" job. You'll set the creative direction and still cut the edit yourself when a trend breaks at midnight.
What You’ll Do
Own TikTok, Instagram Reels and YouTube Shorts end to end — strategy, content calendar, publishing, community and analytics
Own creative direction — define how pump.fun looks, sounds and feels on social, and hold the bar on everything we publish
Make the content — script, shoot, edit and design, shipping daily in CapCut, Premiere, After Effects, Figma or equivalent
Run a systematic, high-velocity testing program across hooks, formats and series — kill what doesn't work, scale what does, fast
Build the measurement that connects views to installs, activation and trading volume, not just followers
Build brand formats that work faceless or on camera — and step in front of the camera when it's the right call
Spot trends early, run a creator, UGC and clipping bench, and turn crypto culture moments into content within hours
Partner closely with Legal to make sure all content fits our compliance framework — non-negotiable given the regulatory environment we operate in
WHAT WE'RE LOOKING FOR
A proven track record scaling a page from 0 to 1 — you built its first real audience
A proven track record scaling a page from 1 to 100 — you took an established account to a much larger audience and kept engagement healthy
Ownership of creative direction — a brand look, a recurring series or campaigns where the calls were yours
Hands-on editing and graphic design skills, with a reel of work you cut and designed yourself
Experience growing social for a consumer mobile app, where the goal was downloads and active users — fintech or crypto experience is a strong plus
Experience scaling brand pages, faceless or on camera, not just a personal account
A scrappy, high-energy operator mindset — you thrive in a fast-paced, resource-lean environment where you're building the playbook as you go
HOW WE'LL MEASURE SUCCESS
First 30 days: Channel audit done, creative direction agreed, daily posting live on all three platforms
First 90 days: 3+ repeatable formats proven by testing, first post past 1M views, views-to-install tracking in place
First 180 days: Social is a measurable top-3 acquisition channel, with follower and view growth compounding month on month
COMPENSATION & BENEFITS
Base salary: $175,000 – $200,000 per year
Bonus: performance-based bonuses on top of base salary
Benefits: best-in-market benefits package
Relocation support: available for candidates moving to New York
LOCATION & ELIGIBILITY
In person at our office in Manhattan, New York. You should be New York–based or open to relocating.
You must be authorized to work in the United States. Please tell us in your application whether you will now or in the future require visa sponsorship.
HOW TO APPLY
Send your résumé, links to the pages you grew with before-and-after numbers, and the 3 posts you're proudest of, with a line on why each worked.
Baton Corporation is an equal opportunity employer. We make employment decisions without regard to race, color, religion, creed, national origin, citizenship or immigration status, sex, pregnancy, sexual orientation, gender identity or expression, age, disability, marital or partnership status, caregiver status, military or veteran status, height, weight, genetic information, arrest or conviction record, credit history, status as a victim of domestic violence, sexual violence or stalking, or any other characteristic protected by federal, New York State or New York City law. We consider qualified applicants with criminal histories in a manner consistent with the New York City Fair Chance Act. If you need a reasonable accommodation at any stage of the hiring process, let us know when you apply and we will work with you.
If you'd rather ship the post than write the deck about it — this is your role.
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