Social Media Lead
At a glance
Senior Social Media role at Runway. Remote, United States · full-time · $130,000–$200,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Set the social direction and calendar, building a steady publishing rhythm around major launches and events
- Give each channel a clear purpose and choose who should tell each story, then plan its distribution
- Turn research papers, product updates and model launches into social content with Research, Product, Comms and Brand
- Coach researchers, engineers and executives on sharing their work, and coordinate wider reach for their strongest posts
- Use a scorecard and audience insights to refine social work, while bringing creator-made work to the channels
What you bring
- At least five years in strategic social or related marketing programs
- You have built social strategy and its operating model, including workflows, measurement and executive alignment
- You bring strong editorial judgment across platforms and can make technical research accessible to broad audiences
- You can assess brand and performance results, distinguish correlation from impact and run structured tests
- You have hands-on experience with generative AI tools, including Runway
Who this fits
This senior role suits someone who can lead strategy and operations while staying hands-on where needed. It is remote across the United States, with an option to work from the listed offices. The role centers on individual strategic ownership and does not describe people management.
From the employer
We are building AI to simulate the world through merging art and science.
We believe that world models are at the frontier of progress in artificial intelligence. Language models alone won’t solve the world’s hardest problems – robotics, disease, scientific discovery. Real progress requires models that experience the world and learn from their mistakes, the same way that humans do. And this kind of trial and error can be massively accelerated when done in simulation, rather than in the real world.
World models offer the most clear path to general-purpose simulation, changing how stories are told, how scientific progress is made and how the next frontiers of humanity are reached.
Our team consists of creative, open minded, caring and ambitious people who are determined to change the world. We aspire to continuously build impossible things and our ability to do so relies on building an incredible team. If you are driven to do the same, we'd love to hear from you.
*Titles posted to our careers page are updated regularly to best advertise the role and expected seniority, but internally we have a flat titling system with two types of titles: one for individual contributors and one for people managers.
About the role
*Open to hiring remote across the US — we also have offices in New York, San Francisco, Seattle, London, Paris, and Tel Aviv.
We're looking for a Social Media Lead to build the strategy and operating model behind how Runway shows up on social. Our audience spans filmmakers, artists, developers, researchers and enterprise teams, and each of them comes to our channels for something different. Your job is to give every channel a clear role and make sure our biggest moments, from model launches and research releases to film festivals and conferences, land with real distribution behind them.
You'll bring a strong point of view on where Runway should show up and how. You'll help our researchers, engineers, creatives and executives share the work closest to them with credibility and authenticity, and you'll treat our community of creators as collaborators in telling the story. You'll be hands-on where it matters, but this role is defined by strategic leadership and operational ownership.
What you’ll do
Set Runway's social strategy, raise the creative bar and build the calendar around a steady, always-on presence that leads into our biggest launches
Define a distinct role for each channel across X, Instagram, TikTok, YouTube, LinkedIn and emerging community platforms
Decide when Runway, a researcher, an executive, a creator, a customer or a partner should lead the story, then build the distribution plan around it
Partner with Research, Product, Comms and Brand to turn model launches, research papers and product updates into native, credible social moments
Help Runway researchers, engineers and executives post about their work, with clear guidance, coaching and coordinated amplification
Work with our Community team, partners and our broader creator community to put the work made with Runway at the center of our channels
Establish a clear scorecard and use social insights to sharpen the work over time
What success looks like
Social runs on data-driven goals across reach, awareness, demand, campaign lift and audience insight
Runway has a clear social point of view and a defined role for each channel
Social is a strategic driver of visibility, creative adoption and demand, not an internal posting service
Runway's researchers, engineers and executives have an easy, trusted way to share their work, and the strongest posts get coordinated amplification
Creators see Runway's channels as the best place for their work to be seen
What you’ll need
5+ years of experience in strategic social or related marketing programs; 2+ years at a top-tier technology, consumer, media or entertainment company is a plus
A track record of building social strategy and the operating model behind it: prioritization, agency and contractor management, workflows, measurement and executive alignment
Excellent editorial judgment and an instinct for what feels credible and native on each platform, especially X, Instagram, TikTok, YouTube and LinkedIn
Fluency across disparate cultures: film, art and creators, AI and startups, venture capital and Silicon Valley; comfort translating technical research for a broad audience
Comfort with performance and brand measurement, including how to separate correlation from impact and how to run disciplined tests
Hands-on familiarity with generative AI tools, including Runway, and curiosity about where they're headed
Ability to thrive in a fast-moving environment where priorities shift with each launch
Runway strives to recruit and retain exceptional talent from diverse backgrounds while ensuring pay equity for our team. Our salary ranges are based on competitive market rates for our size, stage and industry, and salary is just one part of the overall compensation package we provide.
There are many factors that go into salary determinations, including relevant experience, skill level and qualifications assessed during the interview process, and maintaining internal equity with peers on the team. The range shared below is a general expectation for the function as posted, but we are also open to considering candidates who may be more or less experienced than outlined in the job description. In this case, we will communicate any updates in the expected salary range.
Lastly, the provided range is the expected salary for candidates in the U.S. Outside of those regions, there may be a change in the range, which again, will be communicated to candidates.
Working at Runway
Great things come from great teams. We’d love to hear from you.
We’re committed to creating a space where our employees can bring their full selves to work and have equal opportunity to succeed. So regardless of race, gender identity or expression, sexual orientation, religion, origin, ability, age, veteran status, if joining this mission speaks to you, we encourage you to apply.
More about Runway
We're excited to be recognized as a best place to work:
Crain's | InHerSight | BuiltIn NYC | INC
Social Media work from LinkedIn, X, Reddit and Upwork, in one list.
Each morning you get everything that fits, strongest first.
Social MediaRemote$130k+
Find me workBy the team behind growthroles.