Social Media Lead
At a glance
Senior Social Media role at Cognition. New York · full-time · no salary stated · we estimate $100,000–$165,000.
Cognition has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Run Cognition and Devin's X and LinkedIn accounts, choosing the schedule, writing posts and handling replies
- Turn product launches, demos, customer examples and research into social posts developers will want to share
- Answer questions, engage with Devin users and respond thoughtfully when people criticize the product
- Coordinate social plans for launches with the launch and creative teams, and work with creators and paid social
- Review reach and engagement, then use what you learn to adjust the social approach
What you bring
- You have grown a social account that developers follow, either for yourself or an organization
- You can build a Devin demo and explain clearly what makes it noteworthy
- You write brief, straightforward posts with humor and know when a post should not sound like a press release
- You bring sound judgment about what to publish, what to hold back and when to move on
Who this fits
This senior role suits someone who understands how developers communicate online and can represent the team on social every day. You'll work full-time on the accounts, alongside a small marketing team with little process. The role is onsite in New York.
From the employer
We are an applied AI lab building end-to-end software agents.
We're the makers of Devin, the first AI software engineer.
Our team is extremely talent-dense. Among our founding team, we have world-class competitive programmers, former founders, and leaders from companies at the cutting edge of AI including Scale AI, Palantir, Cursor, Waymo, Tesla, Lunchclub, Modal, Google DeepMind, and Nuro.
Building Devin is just the first step—our hardest challenges still lie ahead. If you’re excited to solve some of the world’s biggest problems and build AI that can reason on real-world tasks, apply to join us.
Role Mission
Developers hear about Devin mostly from other developers, and most of that happens on X and LinkedIn. Our social accounts are one of the most direct lines we have to the people we build for, and today they are run part-time by people with other jobs.
You will run them full-time. You decide what we post and when, show what Devin can actually do, answer people, and make sure our launches reach the developers who should see them. You will also work with creators and with paid social so good posts get more reach. This role needs someone who already knows how developers talk online and can represent us well there every day.
What You'll Accomplish
Run our accounts: Own Cognition and Devin on X and LinkedIn day to day: the calendar, the posts, the replies.
Show the product: Turn launches, demos, customer stories and research into posts developers want to share.
Be in the conversation: Respond to questions, engage with people building with Devin, and handle criticism directly and well.
Make launches travel: Plan the social side of every launch with the launch and creative teams.
Work with creators: Build relationships with developer and AI creators and coordinate with paid social and influencer programs.
Know what's working: Track reach and engagement in a simple way and adjust.
Exceptional Candidates Have Demonstrated
A track record on social: You've grown an account developers follow, whether your own or a company's.
Technical understanding: You create a Devin demo and communicate what's impressive about it, and explain it simply.
Clear, quick writing: Short, plain, and often funny. You know the difference between a post and a press release.
Judgment: You know what to post, what not to, and when to let something go.
Opinions: You have views on how we should show up online and you'd share them.
We care more about demonstrated capability than years of experience.
Resources & Environment
A product developers already talk about, and constant new material to post
Direct access to the founders, engineers and researchers behind it
A small marketing team with very little process
Our Commitment
Equal Opportunity. Cognition is an equal opportunity employer. We do not discriminate on the basis of any protected characteristic under applicable law. We are committed to providing reasonable accommodations for candidates with disabilities throughout the hiring process - please let us know if you need any. Cognition also considers applicants with criminal histories consistent with the SF Fair Chance Ordinance and similar local laws.
Data Privacy and Arbitration: By submitting your application, you agree to our Global Applicant and Job Candidate Privacy Notice. For US applicants, by submitting your application, you agree to the Applicant Arbitration Agreement.
Social Media work from LinkedIn, X, Reddit and Upwork, in one list.
Each morning you get everything that fits, strongest first.
Social Media
Find me workBy the team behind growthroles.