Social Media and Digital Executive
At a glance
Mid-level Social Media role at AccorHotel. Gold Coast · full-time · A$80,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Plan monthly social calendars, create captions in the hotel’s luxury voice, and publish posts across both named accounts
- Shoot and edit on-site photos and vertical videos featuring rooms, spa services, events and wedding styling
- Create and optimise Meta and Google campaigns for rooms, spa, events and weddings, shifting spend as results change
- Build, segment and send email campaigns through Revinate, while tracking search rankings and organic traffic
- Track weekly channel results, watch competitor activity, and create content for weekend activations
What you bring
- You can capture and edit photo and video content on site, including short vertical clips
- You have hands-on experience managing paid campaigns in Meta Ads Manager and Google Ads
- You can create and deploy segmented email campaigns using Revinate
Who this fits
This suits a hands-on digital marketer who wants creative ownership across social, paid media, email and SEO. The role is onsite in Burleigh Heads and includes regular on-site shoots and weekend content creation. It is a full-time, mid-level position.
From the employer
Set in the heart of Burleigh Heads on the Gold Coast, Mondrian Gold Coast is a bold, design-led luxury hotel that brings a fresh and playful energy to the Australian hospitality scene. Part of the global Ennismore collective, Mondrian is known for its distinctive design, vibrant dining, entertainment and experiences that are anything but ordinary. We’re a team that values individuality, creativity, genuine connections and having fun while delivering exceptional experiences for our guests.
Mondrian Gold Coast is a luxury lifestyle hotel positioned at the intersection of design, culture, wellness and modern hospitality. The hotel houses elevated accommodation, Ciel Spa, premium event spaces and destination dining, attracting both leisure and corporate audiences. Recent winner of the QHA Awards Best Meeting & Events Venue in Queensland
This is not a basic social media coordinator role. You'll own digital content and campaigns across Rooms, Ciel Spa and Conferences & Events — creating content, managing paid media, building EDM campaigns and tracking SEO performance across the hotel's digital ecosystem.
THE ROLE
As Social Media & Digital Executive, you'll take hands-on and onsite ownership of:
Social media management and content creation across @mondriangoldcoast and @cielspaburleighheads
On-site content capture (photo and video) — you'll be on the floor regularly, shooting and directing
Paid advertising campaign management across Meta Ads Manager and Google Ads
End-to-end EDM creation and deployment via Revinate
SEO monitoring, reporting and optimisation
Weekly performance reporting across all digital channels
Supporting visibility and lead generation for Conferences, Events and Weddings
Creative support for special events/onsite activations
WHAT YOU WILL DO
Build and manage monthly content calendars
Capture on-site iPhone content with a professional, aesthetic edge
Write captions aligned to luxury tone of voice
Schedule and publish content; manage community engagement
Monitor competitor brands and emerging platform trends
Film and photograph across guest rooms, spa treatments, event setups and wedding styling
Edit short-form vertical video in CapCut or equivalent
Plan shoots, develop concepts, source styling props and direct staff or models
Build and manage Meta and Google campaigns across Rooms, Spa, Events and Weddings
Create paid ad creative — static and video
Monitor performance, optimise delivery and reallocate budgets across sub-brands
Build, segment and deploy EDM campaigns via Revinate
Monitor organic search performance, keyword rankings and traffic trends
Weekend content creation across the asset
WHY MONDRIAN GOLD COAST
Work in one of Australia's most visually striking luxury hotels — your portfolio will show it
Real creative ownership across multiple premium brands from day one
A collaborative, design-forward team that values ideas and execution equally
Burleigh Heads location - one of the Gold Coast's most desirable coastal addresses
Opportunity to grow with a globally recognised hospitality brand (Ennismore)
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