Director, Talent Social Content
At a glance
Director-level Social Media role at Fanatics Inc. New York · $180,000–$200,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Lead creative planning and production with athletes, creators and celebrities, from quick shoots to major stunts
- Build social ideas around platform trends and cultural moments, including everyday posts and Fanatics Fest
- Work with Original Content and Social Programming to create audience moments across social platforms
- Choose creators and influencers for collaborations, and guide partner conversations toward strong content
- Shape stories for short-form channels to grow reach and video views while supporting company goals
What you bring
- You have sharp instincts for online trends, pop culture and which athletes or creators are gaining attention
- You understand social strategy across Facebook, X, Instagram, TikTok and YouTube
- You communicate well with internal teams and outside partners, and bring strong organization to execution
- You already have relationships with talent agents and managers
Who this fits
This director-level role suits a fast-moving creative who can develop ideas on the fly and work confidently with high-profile talent. You’ll travel to events when there is access to a major moment or talent, or lead the creative for a teammate attending.
From the employer
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About the Role
Creatives disrupt the internet by bringing social first ideas that will have an impact across platforms and this role isn’t any different. Content that has been done before is boring, but in this role you will develop ideas and content with the biggest fans, athletes, creators and celebrities in the world. This content will live across the Fanatics handles with the purpose of building the fanatics’ relationships, brand and GETTING VIEWS.
You are someone who can think on their feet and come up with ideas at all times. It can range from a 30 second shoot where you can create one video all the way to planning our biggest tentpole stunts. You are amazing with high profile talent and figuring out what type of content will make them excited and perform well.
This person will think outside the box to connect brand initiatives with social first creativity in mind. You will work with the Original Content, Social Programming and YouTube Teams to engage our audience in the best social first way.
Responsibilities
- Maximize reach and video views across short-form platforms.
- Lead creative and execution for content with athletes, creators and celebs
- Focus on platform trends and cultural moments to create unique social content.
- Collaborate with the Original Content + Social Programming team to create moments.
- Must have a strong social instinct of what’s trending on the internet and pop culture.
- Lead ideation on social stunts for everyday social and Fanatics Fest
- Identify key creators and influencers to work with.
- Understands social strategy across platforms (FB/X/IG/TT/YT).
- A storyteller that develops content to break the internet while serving company goals.
- Lead conversations with partners and the team to develop the best content possible.
- BE FAST.
Other Key Attributes / Characteristics
- Deep understanding of what’s currently trending on the internet.
- Identifying which athletes and creators are next to make an impact.
- Communicator that is able to speak with internal and external partners.
- Excellent time management and organization to bring concepts to life.
- Existing relationships with talent agents and managers.
Travel
- Any time we have access to a big moment or talent, you will be going to the event or leading the creative for a team member to attend.
The salary range represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/
Salary Range$180,000—$200,000 USDBy submitting your application, you agree to our terms of service and acknowledge you have read our Candidate Privacy Policy.
Fanatics will never ask candidates for money, banking information, or other sensitive personal information as part of the interview process. If you receive a suspicious message claiming to be from Fanatics recruiting, please do not respond and report it here.
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