Senior Social Media and Content Specialist
At a glance
Senior Social Media role at Ah. TEXAS HEALTH HOSPITL MANSFIELD · full-time · $62,712–$116,646 base.
growthroles summary, based on the employer's posting.
What you'll do
- Manage content across social platforms, websites, email, the DAM system and emerging channels
- Apply content governance and operating procedures so digital materials stay consistent and compliant
- Create on-brand posts, stories and videos, then build engagement through polls, interactive posts and Q&A
- Track reach, engagement and content results, and use audience feedback to refine your approach
- Train teammates and stakeholders on content practices, social trends and platform updates
What you bring
- A bachelor's degree in marketing, business, communications, English or a related field
- At least four years of experience in social media and content strategy
- Hands-on experience with digital asset management systems
- Strong social strategy, communication and presentation skills, plus the ability to manage competing projects and deadlines
Who this fits
This senior role suits someone who can manage concurrent content projects, use performance data and feedback to improve results, and work with internal stakeholders. The job is full-time on a day shift in Mansfield, Texas, and the location is listed as hybrid. Experience in healthcare or a corporate setting is preferred.
From the employer
Our promise to you:
Joining AdventHealth is about being part of something bigger. It’s about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that together we are even better.
All the benefits and perks you need for you and your family:
Benefits from Day One: Medical, Dental, Vision Insurance, Life Insurance, Disability Insurance
Paid Time Off from Day One
403-B Retirement Plan
4 Weeks 100% Paid Parental Leave
Career Development
Whole Person Well-being Resources
Mental Health Resources and Support
Pet Benefits
Schedule:
Full timeShift:
Day (United States of America)Address:
2300 LONESTAR RDCity:
MANSFIELDState:
TexasPostal Code:
76063Job Description:
Implements and manages social media and content assets across social media platforms, websites, emails, digital asset management (DAM) system and emerging platforms. Enforces standard operating procedures and governance models for digital marketing content to ensure consistency and compliance. Provides training and support to digital marketing team members and stakeholders on social media and content best practices. Designs visually appealing and brand-consistent content for various digital platforms. Creates and curates engaging content that resonates with the target audience, including posts, stories, and videos. Ensures all social media content aligns with brand identity, voice, and messaging standards. Develops strategies to increase audience engagement, including interactive posts, polls, and Q&A sessions. Monitors social media performance metrics and provides regular reports on engagement, reach, and effectiveness of content strategies. Collaborates with internal stakeholders to ensure content accuracy and relevance. Gathers feedback from the audience and adapts content strategies to improve engagement and effectiveness. Stays updated on social media trends and educates team members on trends and best practices. Communicates updates on ongoing projects and addresses concerns that could impact the digital team or priorities. Other duties as assigned.Knowledge, Skills, and Abilities:
- Strong understanding of social media marketing strategies and best practices. [Required]
- Excellent verbal and written communication skills [Required]
- Proven ability in collaboration, problem-solving, using data to derive solutions, communications, and presentations, and operating successfully despite uncertainty or ambiguity. [Required]
- Proven ability to successfully manage concurrent projects, work in a fast-paced and complex environment, execute large projects, and work under multiple and competing deadlines. [Required]
- Excellent presentation skills and the ability to build rapport and relationships with leaders and team members. [Required]
- Ability to manage and set expectations throughout content lifecycles to ensure consistency and quality in deliverables. [Required]
- Proven ability in producing successful content and performance. [Required]
Education:
- Bachelor's [Required]
Field of Study:
- in Marketing, Business, Communications, English or related field
Work Experience:
- 2+ experience in social media and content strategy experience [Preferred]
- 4+ of experience. [Required]
- Experience working in health care or corporate setting [Preferred]
- Proven experience with digital asset management systems. [Required]
Physical Requirements: (Please click the link below to view work requirements)
- Physical Requirements - https://tinyurl.com/23km2677
Pay Range:
$62,712.00 - $116,646.40This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances.
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