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General Marketing salary in San Diego

Employer-stated pay · updated Oct 28, 2026

General Marketing pay in San Diego is measured from 56 postings where the employer stated pay. The best-evidenced figure is entry-level, where 28 postings put the middle half between $57,000 and $82,000, with a median of $66,000.

Pay rises with seniority here: the medians run entry-level $66,000 and mid-level $85,000. Moving from entry-level to mid-level is worth roughly 29% more.

Against the 100 other measured markets for general marketing at entry-level, this sits below 25 of them; Mountain View leads at $160,000.

2 of these ranges rest on fewer than 10 postings, so read them as a strong hint rather than a benchmark; the sample column shows exactly what backs each number.

28 general marketing roles are open in San Diego right now, 19 listing pay.

LevelMarket rangeMedianSample
Entry $57,000 – $82,000 $66,000 28
Mid $75,013 – $125,125 $85,000 18
Senior $97,500 – $177,500 $102,500 5hint
Lead $175,000 – $242,500 $238,150 5hint

Entry is junior titles. Mid is mid-level and manager titles. Senior is senior titles. Lead is director, VP and above. Rows marked hint rest on fewer than 10 postings: read them as a hint, not a benchmark.

Ranges span the 25th to 75th percentile of employer-stated base pay for the level. Median is the 50th percentile. Sample is the number of postings measured.

Open general marketing roles in San Diego · 19 with stated pay

Pay marked e is our estimate. Everything else is the employer's own figure.

this job's payour estimatewhere most pay sits here, $89,500–$285,000scale $50,000–$400,000

Director, Global Marketing - Website Insulet Corporation · Acton $177,300–$265,950 5d ago Regional Marketing Manager, Gastroenterology - West AbbVie · Remote · US $124,500–$236,500 6d ago Marketing Coordinator BH Properties · San Diego $60,000–$80,000 7d ago Category Manager Marketing (12 month engagement) Resmed · San Diego $120,000–$180,000 7d ago Sr. Corporate BD & Marketing Specialist DLA Piper · Palo Alto $88,383–$127,757 11d ago Senior Director, Marketing & Launch Lead, Pegtibatinase Travere Therapeutics · San Diego $219,000–$285,000 2w ago Associate Manager, U.S. Launch Support, in U.S. Marketing-Acton, MA or San Diego, CA (Hybrid) Insulet Corporation · Acton $89,500–$134,200 3w ago Senior Marketing Specialist, Operations Cw · San Diego $72,250–$85,000 3w ago Marketing Manager Dga · San Diego $110,000–$150,000 3w ago Technical Marketing Specialist - AI Solutions | Engineer Track Integrant · San Diego $50,000–$65,000 3w ago Marketing Strategy Associate - Retail (San Diego & West Coast) Holman · San Diego $72,950–$103,955 4w ago Marketing Advisory Senior Manager (PLS, TMT, FS) PwC · NY-New York $124,000–$280,000 5w ago AVP, Integrated Marketing Marvell · San Diego $216,500–$320,350 7w ago Associate Director, FILSPARI HCP Marketing Travere Therapeutics · San Diego $150,000–$195,000 2mo ago Geo Marketing Manager - SoCal/Rockies Cooley · Los Angeles $115,000–$160,000 3mo ago Sr. Director, Product & Technology Marketing— Optical & Data Center Systems Marvell · Santa Clara $199,090–$298,200 3mo ago Sr. Director, Product & Technology Marketing— Custom Cloud & XPU Solutions Marvell · Santa Clara $199,090–$298,200 3mo ago Sr. Director, Product & Technology Marketing— Connectivity Components & Ecosystem Marvell · Santa Clara $199,090–$298,200 4mo ago Marketing Coordinator Symmetrio · San Diego $90,000–$110,000 4mo ago Senior Manager / Associate Director Marketing ClearNote Health · San Diego $175,000–$242,500e 6d ago Marketing Coordinator Axos · San Diego $75,013–$125,125e 7d ago Marketing Coordinator Axos · San Diego $75,013–$125,125e 11d ago Marketing Intern Hyperiongrp (Hyperion External) · Lakewood Pay not stated 2w ago Senior Manager, Upstream Marketing - Image Guided Therapy Devices (Plymouth, MN or San Diego, CA) Philips · Plymouth In listing 2w ago Marketing Coordinator - Conferences & Events Axos · San Diego $75,013–$125,125e 3w ago Client Marketing Manager anonm · San Diego $75,013–$125,125e 6w ago Marketing Associate Navaide · Arlington $45,000–$109,000e 2mo ago Sr. Marketing Specialist, Strategy Axos · San Diego $97,500–$177,500e 2mo ago
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