General Marketing salary in San Diego
Employer-stated pay · updated Sep 3, 2026
Live general marketing jobs in San Diego All general marketing ranges AmsterdamArlingtonAtlantaAustinBaltimoreBaton Rouge
General Marketing pay in San Diego is measured from 71 postings where the employer stated pay. The best-evidenced figure is entry-level, where 28 postings put the middle half between $57,000 and $82,000, with a median of $66,000.
Pay moves with seniority here: entry-level around $66,000, mid-level around $91,250, senior around $169,000, lead around $188,000.
Against the 100 other measured markets for general marketing at entry-level, this sits below 25 of them; Mountain View leads at $160,000.
1 of these ranges rests on fewer than 10 postings, so read it as a strong hint rather than a benchmark; the sample column shows exactly what backs each number.
7 general marketing roles are open in San Diego right now, 7 listing pay.
| Level | Market range | Median | Sample |
|---|---|---|---|
| Entry | $57,000 – $82,000 | $66,000 | 28 |
| Lead | $170,000 – $230,000 | $188,000 | 19 |
| Mid | $80,000 – $102,625 | $91,250 | 8 |
| Senior | $135,000 – $180,000 | $169,000 | 16 |
Ranges span the 25th to 75th percentile of employer-stated base pay for the level. Median is the 50th percentile. Sample is the number of postings measured.
Open general marketing roles in San Diego · 7 with stated pay
B2B Marketing Associate Integrant · San Diego $53,000–$60,000 4d ago Senior B2B Marketing Specialist Integrant · San Diego $75,000–$120,000 4d ago 
Senior Director, Marketing & Launch Lead, Pegtibatinase Travere Therapeutics · San Diego $219,000–$285,000 2w ago Director, Product & Solutions Marketing -Autonomous IT & AI-Native Workflows ServiceNow · Remote · US $173,200–$303,100 7w ago Marketing Specialist (Trade Shows) TrellisWare Technologies · San Diego $65,000–$85,000 2mo ago 
Marketing Coordinator Symmetrio · San Diego $90,000–$110,000 3mo ago 
Marketing Coordinator Ware Malcomb · San Diego $70,000–$90,000 54mo ago 
