Marketing Officer
At a glance
Mid-level General Marketing role at Circlehealth. Priory Hospital - Birmingham · full-time · up to £30,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Help deliver and assess hospital and national campaigns across web, social media and offline channels
- Build the hospital’s annual open-event calendar, then organise events and attend when needed
- Create consultant-focused marketing materials with the Sales and Marketing Manager to support local opportunities
- Help run GP seminars and study days, supplying sales materials in coordination with the Primary Care Liaison Manager
- Brief the design studio, create point-of-sale materials and track printed stock using the named asset system and templates
What you bring
- You have practical marketing experience in a setting with multiple stakeholders
- You have worked with external agencies and have experience in digital marketing
- You can influence stakeholders, manage projects and assess marketing activity
- You understand marketing communications and how to develop promotional materials
Who this fits
This full-time role is based at The Priory Hospital in Birmingham and involves a flexible shift pattern. It suits a mid-level marketer comfortable coordinating with hospital teams, consultants, GPs and a design studio.
From the employer
Marketing Officer
The Priory Hospital
37.5 Hours & Permanent
Salary: Up to £30,000.00 per year (depending on level of experience, training and qualification)
The Priory Hospital in Birmingham is part of Circle Health Group, Britain's leading provider of independent healthcare with a nationwide network of hospitals & clinics, performing more complex surgery than any other private healthcare provider in the country.
We have an opportunity for a Marketing Officer to join their team of staff in the Marketing department.
This is a full time role for 37.5 hours a week. The role holder will be required to cover a flexible shift pattern.
Duties of this role include:
- You support the implementation and measurement of national and hospital marketing multi-channel tactics and plans, including website, social media and offline activity.
- You support the creation of an annual open events schedule in line with hospital growth plans and take the lead in organising and where appropriate, attendance at the events.
- You support the Sales and Marketing Manager in the development of Consultant-specific materials to maximise local opportunities.
- You liaise with the Primary Care Liaison Manager to support GP seminars, study days and other GP-related events including provision of sales tools and materials.
- You work with Circle Health Group design studio to ensure effective creative briefs and minimise wastage, complying with Circle Health Group media production policies and branding.
- You develop point of sale materials, utilising Circle Health Group’s digital asset management system and studio templates and manage stock levels of printed promotional materials.
Applicants should meet the following criteria:
- Tactical marketing experience gained in multi-stakeholder environment.
- Experience of working with 3rd party agencies.
- Experience of digital marketing.
- Good influencing skills and ability to engage and manage stakeholders.
- Knowledge of marketing communications mix and promotional material development.
- Strong project management skills.
- Good analytical skills.
- Teamworking skills.
Salary & Benefits
Circle Health Group is committed to offering competitive starting salaries and access to a wide range of employee benefits, including:
- 25 days holiday per year + bank holidays, increasing to 30 days with service
- Private Pension Scheme
- Private Healthcare Scheme for treatment at our hospitals, covering pre-existing medical conditions
- Friends & Family Hospital Discounts
- Family Friendly policies, including enhanced Maternity, Paternity & Adoption pay
- Non-contributory life insurance
- Staff engagement hub with access to discounts and extensive rewards and voluntary benefits
- Access to resources, tools and services to support your wellbeing
- Employee recognition programmes
- Industry leading training and development opportunities
…and much more!
Circle Health Group is committed to creating a diverse workforce offering inclusive opportunities for all our colleagues. Our definition of diversity goes beyond the established characteristics protected by the Equality Act, as we strive to attract candidates with diverse experiences, backgrounds, identities or expressions, skills, work styles…and more.
We’re passionate about creating an environment where our people can thrive, grow and develop professionally and personally. Our principles and values guide our colleagues to be selfless, compassionate, committed, collaborative, brave, agile, tenacious and creative and are at the core of our purpose and culture.
To find out more about the Circle Health Group Philosophy: https://careers.circlehealthgroup.co.uk/why-circle/our-philosophy
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