Marketing Officer
At a glance
Mid-level General Marketing role at Klépierre. Norway · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Run marketing campaigns and events with the central team, center coordinator and outside agencies
- Write and plan website, loyalty app, social media and newsletter content around campaigns, events and practical information
- Grow loyalty-program sign-ups and member activity, while keeping tenants informed and involved in marketing
- Look for specialty-leasing opportunities that can bring in revenue for the center
- Track campaign results and budget, handle marketing invoices in SAP, and book media through agencies
What you bring
- You have worked as a marketing officer or in a comparable position
- You hold a degree in marketing, communications or a related field, or bring relevant experience
- You write clear, engaging copy in the local language and are ready to learn new digital systems
- You can balance analysis, planning and independent work with close collaboration across the center team
Who this fits
This role suits a hands-on marketer who can move between campaign execution, content, events and commercial work. You’ll be based at Oslo City Shopping Center and work full time.
From the employer
POSITION SUMMARY
As Marketing Officer in Oslo City, your goal will be to develop and execute the shopping center´s marketing plan with strategic guidance and support from the central marketing and shopping center manager. You are able to showcase a hands-on approach both in terms of digital tools and systems but also in terms of presence during events and campaigns.
Your role will also be to support the center team in reaching the main KPI´s, which include to drive footfall and sales to the shopping center. You are also proactive in generating increased revenue for the shopping center through specialty leasing activities.
RESPONSIBILITIES
Your areas of responsibility will include:
-Full ownership of the execution of the planned marketing campaigns and events together with central marketing team and external agencies. TO be executed together with center coordinator. Split of responsibilities to be determined on site together with shopping center manager.
- Develop and support on specialty leasing activities through a proactive approach. Have a commercial mindset and investigate new ways of generating revenue.
- Write texts for web, social media and newsletters
- Be main point of contact for the loyalty program and drive recruitment and activations for members
- Content plan and content for website, loyalty app, and social media with practical information, campaign and event information and competitions together with center coordinator. Split of responsibilities, execution and ownership to be determined on site together with shopping center manager
- Content plan and content for newsletters according to CRM strategy. Creation and sending of newsletters to be handled together with center coordinator. Split of responsibilities to be determined on site together with shopping center manager
- Be the “face” of marketing in the center and have a positive and proactive dialogue with tenants in the shopping center to inform about marketing activities and motive and engage tenants to be involved in campaigns and events.
- Weekly contact with agencies to secure knowledge-sharing and follow-up on planned campaigns
- Handle payment of invoices related to marketing activities in SAP
- Prepare and monitor marketing budget
- Analyzing and reporting on marketing activities and event together with central marketing
- Support the shopping center manager and contribute to developing the attractiveness and profitability of the shopping center
- Booking media according to set media plan with agencies in framework
- Managing content plan for digital and social media
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Creating content for digital and social media
WHO WE ARE LOOKING FOR
Ideally, you will have a Bachelor degree in in marketing, communication, or related field, or a related field.
You have previous experience as a marketing Officer or a similar role. - Experience with or willingness to learn about B2C marketing and events
- A digital mindset and eager to learn new systems
- A good pen – able to write fluent and captivating texts in local language
- Team player
- Enjoys working independently
- Has an analytical mindset and is able to foresee tasks ahead
- Dynamic and actionable
- Structured and organized
- Able to navigate and prioritize in busy routine
WORKING CONDITIONS
Typical hours: Full time.
Location: Based in Oslo City Shopping Center.
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