General Marketing salary in Toronto
Employer-stated pay · updated Aug 15, 2026
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General Marketing pay in Toronto is measured from 119 postings where the employer stated pay. The best-evidenced figure is entry-level, where 74 postings put the middle half between CA$60,000 and CA$102,000, with a median of CA$98,000.
Pay moves with seniority here: entry-level around CA$98,000, mid-level around CA$101,082, senior around CA$121,000, lead around CA$163,000.
Against the 3 other measured markets for general marketing at entry-level, this sits highest; Vancouver leads at CA$91,000.
1 of these ranges rests on fewer than 10 postings, so read it as a strong hint rather than a benchmark; the sample column shows exactly what backs each number.
19 general marketing roles are open in Toronto right now, 18 listing pay.
| Level | Market range | Median | Sample |
|---|---|---|---|
| Entry | CA$60,000 – CA$102,000 | CA$98,000 | 74 |
| Lead | CA$128,000 – CA$180,000 | CA$163,000 | 17 |
| Mid | CA$82,000 – CA$128,188 | CA$101,082 | 19 |
| Senior | CA$104,500 – CA$127,537 | CA$121,000 | 9 |
Ranges span the 25th to 75th percentile of employer-stated base pay for the level. Median is the 50th percentile. Sample is the number of postings measured.
Open general marketing roles in Toronto · 18 with stated pay
Pay marked e is our estimate. Everything else is the employer's own figure.
AI Operations Developer, Marketing Docebo · Toronto CA$96,200–CA$128,200 3w ago Executive Assistant to the Chief Sales & Marketing Officer (12-month contract) Moneris · Toronto CA$72,000–CA$85,000 4w ago Senior Marketing Cloud Developer Moneris · Toronto CA$95,000–CA$113,000 4w ago Senior Marketing Technology Manager Upwork · Toronto CA$141,250–CA$220,250 4w ago Associate Manager, Integrated Marketing, DashPass DoorDash Canada · Toronto CA$113,000–CA$141,000 5w ago Technology and Innovation - Salesforce Developer, Sales and Marketing Cloud Riveron · Toronto CA$103,500–CA$137,250 5w ago Marketing Manager Universal Music Group · Toronto CA$70,000–CA$80,000 5w ago 
Marketing Manager Culligan Quench · Toronto CA$90,000–CA$100,000 6w ago Senior Manager, Athlete Marketing Red Bull · Toronto CA$111,278–CA$122,992 2mo ago Senior Director, Marketing Strategy & Operations Klick · Toronto CA$165,000–CA$185,000 2mo ago Senior Marketing Manager Xero · Toronto CA$103,500–CA$153,500 2mo ago Sr. Marketing Specialist, Revenue Marketing Elementfleet · Toronto CA$76,300–CA$104,900 2mo ago Senior Marketing Manager, ABM League Inc. · Toronto CA$119,400–CA$135,000 3mo ago 
Senior Marketing Insights Manager Maple · Toronto CA$112,000–CA$130,000 3mo ago 
Head of Backstage Marketing Spotify · Remote · Canada CA$128,000–CA$180,000e 4mo ago Marketing Solution Seller (Manager) - Business Applications Avanade · Toronto CA$112,727–CA$147,250 5mo ago