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General Marketing salary in San Francisco

Employer-stated pay · updated Aug 11, 2026

General Marketing pay in San Francisco is measured from 147 postings where the employer stated pay. The best-evidenced figure is entry-level, where 74 postings put the middle half between $81,000 and $162,000, with a median of $126,000.

Pay moves with seniority here: entry-level around $126,000, mid-level around $150,000, senior around $190,000, lead around $235,000.

Against the 125 other measured markets for general marketing at entry-level, this sits below 3 of them; Mountain View leads at $160,000.

47 general marketing roles are open in San Francisco right now, 46 listing pay.

LevelMarket rangeMedianSample
Entry $81,000 – $162,000 $126,000 74
Lead $197,500 – $273,094 $235,000 15
Mid $121,500 – $189,500 $150,000 33
Senior $165,360 – $213,300 $190,000 25

Ranges span the 25th to 75th percentile of employer-stated base pay for the level. Median is the 50th percentile. Sample is the number of postings measured.

Open general marketing roles in San Francisco · 46 with stated pay

Pay marked e is our estimate. Everything else is the employer's own figure.

Senior Strategic Finance Manager - Marketing Checkr · San Francisco $192,000–$260,000 13d ago Business Development & Marketing Manager Godfrey Dadich Partners · San Francisco $104,000–$120,000 13d ago Design Engineer, Growth & Marketing Perplexity · San Francisco $180,000–$300,000 2w ago Secure Manufacturing & Stealth Partner, Marketing OpenAI · San Francisco $288,000–$425,000 2w ago Senior Marketing Strategist, Paid & New Demand Channels OpenAI · San Francisco $227,000–$295,000 2w ago Marketing Lead, Evals Mercor · San Francisco $150,000–$225,000 2w ago Marketing Lead (Content, Brand & Growth) Roger Healthcare · San Francisco $170,000–$220,000 2w ago Developer Platform Partnership Marketing Manager Okta · San Francisco $120,000–$165,000 3w ago Marketing Manager, Priority Verticals lyft · San Francisco $118,000–$147,500 3w ago Special Projects Director - Marketing ATOMS Careers page · San Francisco $170,000–$215,000 4w ago Marketing Associate, Events & Community AssemblyAI · San Francisco $100,000–$120,000 4w ago Special Projects Director - Marketing Atoms · San Francisco $170,000–$215,000 4w ago Marketing Associate Parallel Web Systems · San Francisco $80,000–$120,000 4w ago Head of Enterprise Marketing Descript · San Francisco $210,000–$230,000 4w ago Generalist Marketer Mintlify · San Francisco $100,000–$200,000 4w ago Marketing Advisor urbancompass · San Francisco $65,000–$75,000 4w ago Director, Integrated Marketing- Mid Market Pinterest · Remote · US $178,561–$367,626 5w ago Front-End Web Developer, B2B, Marketing Technology DoorDash USA · Remote · US $108,800–$160,000 6w ago Associate Director, Enterprise Marketing Airwallex · San Francisco $180,000–$220,000 6w ago Senior Manager, Startup Marketing Airwallex · San Francisco $180,000–$220,000 6w ago Senior Marketing Business Ops Manager Planet · San Francisco $144,500–$180,600 6w ago Marketing & Administration Coordinator DIALOG · San Francisco $75,000–$85,000 7w ago Founding Marketer Ampersand · San Francisco $102,000–$208,000 7w ago Founding Marketer Quanta · San Francisco $150,000–$225,000 7w ago Enterprise Marketing Manager, Strategic Accounts Ramp · San Francisco $121,500–$189,500e 7w ago Head of Industry Marketing Decagon · San Francisco $195,000–$235,000 8w ago Technical Marketing Manager, Earth Observation Planet · San Francisco $114,200–$142,700 8w ago Founding Marketer People Culture Talent · San Francisco $102,000–$208,000 2mo ago Developer Marketing Lead You.com · San Francisco $170,000–$210,000 2mo ago Head of Creator Marketing Substack · San Francisco $250,000–$310,000 2mo ago Startups Marketing Lead Sentry · San Francisco $130,000–$180,000 2mo ago Head of Ads Enterprise Marketing OpenAI · San Francisco $374,000–$415,000 2mo ago Designer (Brand and Marketing) Sauna · San Francisco $140,000–$220,000 2mo ago Founding Marketer Weave · San Francisco $100,000–$160,000 3mo ago Marketing Events Lead, Brand Anthropic · San Francisco $320,000–$400,000 3mo ago Senior Director, Marketing Olema Oncology · San Francisco $250,000–$285,000 4mo ago B2B Marketing Lead Wispr Flow · San Francisco $180,000–$220,000 4mo ago Senior Manager, Marketing Portfolio and Analysis Airwallex · San Francisco $138,000–$210,000 4mo ago Founding Marketing Lead Network Right · San Francisco $150,000–$225,000 5mo ago AI Marketing Strategist - San Francisco Uplane · San Francisco $100,000–$130,000 5mo ago Integrated Marketing Lead - K:Service klaviyo · San Francisco $124,000–$186,000 5mo ago Marketing Events Manager AtoB · San Francisco $130,000–$170,000 5mo ago Marketing Events Lead, Enterprise Anthropic · San Francisco $320,000–$400,000 6mo ago Founding Marketer Cleric · San Francisco $120,000–$160,000 7mo ago Consumer AI Lifecycle Product and Marketing Leader (backed by Y Combinator, $5M+ ARR, $20M+ raised) Legion Health · San Francisco $140,000–$260,000 7mo ago Manager, Data Science (Marketing) GoFundMe · San Francisco $202,000–$303,000 7mo ago Senior Director, Marketing Pryon · San Francisco $250,000–$265,000 8mo ago