General Marketing salary in San Francisco

Employer-stated pay · updated Sep 9, 2026

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General Marketing pay in San Francisco is measured from 169 postings where the employer stated pay. The best-evidenced figure is entry-level, where 74 postings put the middle half between $81,000 and $162,000, with a median of $126,000.

Pay moves with seniority here: entry-level around $126,000, mid-level around $150,000, senior around $186,000, lead around $235,000.

Against the 100 other measured markets for general marketing at entry-level, this sits below 3 of them; Mountain View leads at $160,000.

92 general marketing roles are open in San Francisco right now, 65 listing pay.

Level	Market range	Median	Sample
Entry	$81,000 – $162,000	$126,000	74
Lead	$202,500 – $273,094	$235,000	23
Mid	$118,500 – $187,500	$150,000	42
Senior	$156,888 – $199,988	$186,000	30

Ranges span the 25th to 75th percentile of employer-stated base pay for the level. Median is the 50th percentile. Sample is the number of postings measured.

Open general marketing roles in San Francisco · 65 with stated pay

Marketing & Events Lead Clera · San Francisco New $100,000–$150,000 1d ago Director, Affluent Commercialization & GTM, Marketing Services Visa · San Francisco New $178,300–$285,600 2d ago

Integrated Marketing Lead Credit Genie · San Francisco $185,000–$205,000 6d ago Head of Enterprise Marketing HeyGen · San Francisco $200,000–$250,000 8d ago

Senior Marketing Manager Hilbert's AI · San Francisco $130,000–$150,000 9d ago

Senior Director, Global B2B Marketing lyft · San Francisco $220,000–$270,000 9d ago

Integrated Marketing Lead, Brand & Policy OpenAI · San Francisco $287,000–$318,000 10d ago

Paid Marketing Manager Anrok · San Francisco $110,500–$149,500 13d ago

Strategic Finance, International & Marketing OpenAI · San Francisco $234,000–$325,000 13d ago

Marketing Scientist OpenAI · San Francisco $234,000–$260,000 13d ago

Resource Manager, Business Marketing OpenAI · San Francisco $234,000–$260,000 2w ago

Integrated Marketing Manager, Developers OpenAI · San Francisco $287,000–$318,000 2w ago

Integrated Marketing Manager, Product & Model Launches OpenAI · San Francisco $287,000–$318,000 2w ago Marketing Performance Manager Eevd · San Francisco $40,000–$65,000 2w ago

Senior Integrated Marketing Manager II, Readiness & Activation Strategy LinkedIn · San Francisco $149,000–$233,000 3w ago

Front End Engineer, Marketing Anthropic · San Francisco $300,000–$320,000 3w ago Director, Developer Marketing Redis · San Francisco $210,000–$230,000 3w ago

Strategy & Operations Lead, Enterprise Marketing Anthropic · San Francisco $320,000 3w ago

Customer Programs Manager, Co-Marketing & Measurement Anthropic · San Francisco $255,000–$320,000 4w ago

Head of Community, Enterprise Marketing Anthropic · San Francisco $400,000 4w ago Associate Talent Partner, Marketing & G&A Hightouch · San Francisco $95,000–$125,000 4w ago

Marketing Strategy & Operations Manager Notion · San Francisco $150,000–$190,000 4w ago

Solutions Marketing Lead, Public Sector Anthropic · San Francisco $320,000 4w ago

Marketing Science Strategic Analyst, Marketing Science and Technology LinkedIn · San Francisco $126,000–$204,000 4w ago

Director, Marketing Technology & Innovation Pinterest · Remote · US $192,929–$397,206 4w ago Senior Marketing Manager Suger.io · San Francisco $140,000–$200,000 4w ago

Senior Marketing Technology Specialist Box · San Francisco $89,000–$115,000 4w ago

Director, Marketing Cala Health · San Francisco $170,000–$220,000 4w ago

Director of Social & Organic Marketing Eve · San Francisco $220,000–$250,000 5w ago Marketing Coordinator Careers | BXP · San Francisco $75,915–$105,585 5w ago

Sr. Manager, Finance & Strategy - Marketing samsara · San Francisco $118,720–$212,000 6w ago

Design Engineer, Growth & Marketing Perplexity · San Francisco $180,000–$300,000 6w ago Exhibitor Sales & Marketing Manager Asmglobal · San Francisco $75,000–$77,000 6w ago

Secure Manufacturing & Stealth Partner, Marketing OpenAI · San Francisco $288,000–$425,000 6w ago

Senior Marketing Strategist, Paid & New Demand Channels OpenAI · San Francisco $227,000–$295,000 6w ago

Marketing Lead, Evals Mercor · San Francisco $150,000–$225,000 7w ago

Marketing Lead (Content, Brand & Growth) Roger Healthcare · San Francisco $170,000–$220,000 7w ago

Marketing Manager, Priority Verticals lyft · San Francisco $118,000–$147,500 7w ago

Senior Marketing Specialist Som · San Francisco $85,000–$105,000 8w ago

Marketing Project Manager nothing · San Francisco $92,000–$120,000 8w ago

Special Projects Director - Marketing ATOMS Careers page · San Francisco $170,000–$215,000 2mo ago Special Projects Director - Marketing Atoms · San Francisco $170,000–$215,000 2mo ago

Head of Enterprise Marketing Descript · Remote · US $180,000–$230,000 2mo ago

Generalist Marketer Mintlify · San Francisco $100,000–$200,000 2mo ago Senior Manager, Startup Marketing Airwallex · San Francisco $180,000–$220,000 2mo ago

Marketing & Administration Coordinator DIALOG · San Francisco $75,000–$85,000 2mo ago

Founding Marketer Ampersand · San Francisco $102,000–$208,000 2mo ago

Founding Marketer Quanta · San Francisco $150,000–$225,000 2mo ago

Head of Solutions and Industry Marketing Decagon · San Francisco $195,000–$235,000 2mo ago

Founding Marketer People Culture Talent · San Francisco $102,000–$208,000 3mo ago

Head of Creator Marketing Substack · San Francisco $250,000–$310,000 3mo ago

Startups Marketing Lead Sentry · San Francisco $130,000–$180,000 3mo ago

Head of Ads Enterprise Marketing OpenAI · San Francisco $374,000–$415,000 3mo ago

Designer (Brand and Marketing) Sauna · San Francisco $140,000–$220,000 3mo ago

Founding Marketer Weave · San Francisco $150,000–$225,000 4mo ago

Director, Marketing – Achondroplasia Community BridgeBio Pharma · San Francisco $250,000–$280,000 4mo ago

Senior Director, Marketing Olema Oncology · San Francisco $250,000–$285,000 5mo ago

B2B Marketing Lead Wispr Flow · San Francisco $180,000–$220,000 5mo ago Senior Manager, Marketing Portfolio and Analysis Airwallex · San Francisco $138,000–$210,000 5mo ago

Founding Marketing Lead Network Right · San Francisco $150,000–$225,000 6mo ago

60 of 92 open roles. All general marketing jobs