General Marketing salary in San Francisco
Employer-stated pay · updated Aug 11, 2026
Live general marketing jobs in San Francisco All general marketing ranges AkronAtlantaAustinBerlinBirminghamBoston
General Marketing pay in San Francisco is measured from 147 postings where the employer stated pay. The best-evidenced figure is entry-level, where 74 postings put the middle half between $81,000 and $162,000, with a median of $126,000.
Pay moves with seniority here: entry-level around $126,000, mid-level around $150,000, senior around $190,000, lead around $235,000.
Against the 125 other measured markets for general marketing at entry-level, this sits below 3 of them; Mountain View leads at $160,000.
47 general marketing roles are open in San Francisco right now, 46 listing pay.
| Level | Market range | Median | Sample |
|---|---|---|---|
| Entry | $81,000 – $162,000 | $126,000 | 74 |
| Lead | $197,500 – $273,094 | $235,000 | 15 |
| Mid | $121,500 – $189,500 | $150,000 | 33 |
| Senior | $165,360 – $213,300 | $190,000 | 25 |
Ranges span the 25th to 75th percentile of employer-stated base pay for the level. Median is the 50th percentile. Sample is the number of postings measured.
Open general marketing roles in San Francisco · 46 with stated pay
Pay marked e is our estimate. Everything else is the employer's own figure.