Marketing Lead (Content, Brand & Growth)
At a glance
Senior General Marketing role at Roger Healthcare. San Francisco · full-time · $170,000–$220,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll shape brand, content, and demand strategy while building repeatable marketing processes
- You'll create case studies, product materials, blogs, white papers, videos, and sales assets
- You'll turn user conversations and outcomes into thought leadership and persuasive stories
- You'll run email, paid, social, webinar, conference, website, SEO, and lead-channel programs
- You'll work with founders, GTM leaders, and Customer Success on growth and customer advocacy
What you bring
- You bring at least seven years of marketing experience
- You turn unclear briefs into polished work without close supervision
- You care about sharp storytelling, strong design, and hands-on delivery
- You can talk with users, find useful insights, and turn them into content
- You work well with high autonomy and own outcomes end to end
Who this fits
This role suits a hands-on marketer who enjoys creative execution, user research, fast decisions, and full ownership across brand, content, and growth. You'll work directly with founders and go-to-market leaders in a fast-paced healthcare AI startup. The position is full-time and onsite in San Francisco.
From the employer
About Roger Healthcare
Roger is an AI platform that frees home health clinicians from paperwork so they can focus on what matters: delivering life-changing care to our most vulnerable elderly patients in the comfort of their homes. Backed by leading healthcare investors like SignalFire, we've powered millions of visits, deployed to thousands of clinicians, and we're just getting started.
We’re expanding our go-to-market team in San Francisco and looking for someone who wants ownership, creativity, and the chance to shape how Roger shows up to the market. This is not a support role — it is a hands-on, full-stack Marketing position for someone who wants to build a category-defining brand in healthcare AI.
About the Role
We are hiring a Marketing Lead who is hungry, creative, and ready to move fast. You will own strategy and execution across brand, content, and demand generation, while putting the foundations and processes in place that scale with us. Working directly with our founders and GTM leaders, your work will reach executives at home health agencies, clinicians, and technologists shaping the future of home health.
If you get just as excited about building the engine as driving it, this role was made for you.
What You’ll Own
You’ll drive projects across content, brand, and growth marketing, including:
Brand & Content Creation
Design beautiful marketing materials: case studies, flyers, one-pagers, decks
Create product marketing content: demos, feature launches, videos
Produce blogs, SEO-driven content, and white papers
Build thought leadership content around AI, healthcare, and our team
Develop sales enablement materials for AEs & SDRs
Write compelling narratives grounded in user stories and outcomes
Growth & Demand Generation
Run consistent outbound and nurture email campaigns
Execute paid acquisition experiments
Manage all social channels
Lead webinar planning, execution, and content
Drive conference strategy: lead lists, dinners, attention-grabbing campaigns
Continuously improve website content and SEO performance
Experiment with new lead channels and user advocacy motions
Partner with Customer Success on customer delight programs (gifts, spotlights, social proof)
You Might Be a Great Fit If You Are
7+ years into your marketing career
Obsessed with crisp storytelling, design, and execution — not theorizing
Able to take a fuzzy idea and turn it into a polished asset without handholding
Excited to speak with users, extract insights, and turn them into content
Energized by a fast-paced environment with high autonomy
Comfortable owning end-to-end deliverables and being accountable for outcomes
Why Join Us
🏥 Platinum health, dental, and vision insurance
🏖️ Unlimited PTO
💰 Retirement: 401(k) plan
🤖 Be at the forefront of LLM innovation in healthcare
🚀 Founded by AI Researchers from Cornell and Amazon Alexa
👩⚕️ Make a tangible difference in the lives of clinicians and patients
🧠 Work on a mission that matters, backed by AI innovation and top-tier investors
Make a Real Difference - Hear from our users:
👨⚕️ “If I had to give Roger a rating out of 10, I’d give it an 11! You guys changed my life!!”
- G.M. from San Francisco, Registered Nurse
👩⚕️ “Roger AI saves me hours per day. I can easily focus on my patients now too.”
- J.L. from Tucson, Registered Nurse
👩⚕️ “Being a single mom is tough, but with Roger I can take the time to go to my daughter’s soccer game and also pursue further education.”
- T.M. from Dallas, Licensed Vocational Nurse
If you're interested in joining a fast-growing healthcare AI startup, we'd love to hear from you TODAY!
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