General Marketing salary in Boston
Employer-stated pay · updated Aug 7, 2026
Live general marketing jobs in Boston All general marketing ranges AkronAtlantaAustinBerlinBirminghamCambridge
General Marketing pay in Boston is measured from 139 postings where the employer stated pay. The best-evidenced figure is lead, where 56 postings put the middle half between $170,000 and $245,000, with a median of $202,000.
Pay moves with seniority here: entry-level around $58,000, mid-level around $85,000, senior around $155,000, lead around $202,000.
Against the 59 other measured markets for general marketing at lead, this sits below 18 of them; Burlington leads at $262,000.
12 general marketing roles are open in Boston right now, 12 listing pay.
| Level | Market range | Median | Sample |
|---|---|---|---|
| Entry | $53,000 – $79,000 | $58,000 | 55 |
| Lead | $170,000 – $245,000 | $202,000 | 56 |
| Mid | $79,175 – $124,875 | $85,000 | 15 |
| Senior | $125,000 – $174,400 | $155,000 | 13 |
Ranges span the 25th to 75th percentile of employer-stated base pay for the level. Median is the 50th percentile. Sample is the number of postings measured.
Open general marketing roles in Boston · 12 with stated pay
B2B Marketing Specialist CarGurus · Boston $71,000–$88,000 13d ago Senior Marketing Associate - TV & Streaming RUE GILT GROUPE · Boston $77,000–$87,000 13d ago Senior Device Sales Marketing Manager roku · Boston $255,000–$330,000 2w ago Marketing Agent Alphabe Insight Inc · Boston $47,000–$52,000 2w ago Sr Principal Technical Product Manager, Marketing & Creative Hasbro · Boston $159,900–$239,900 4w ago Associate, Marketing – Content stage · Boston $115,000–$120,000 5w ago Senior Manager, Marketing Technology & Relationship Intelligence The Brattle Group · Boston $157,000–$175,000 7w ago Senior Manager, Shopper & Occasion Marketing Hasbro · Boston $139,500–$209,300 2mo ago 
Senior Integrated Marketing Lead Whoop · Boston $130,000–$170,000 2mo ago 
Integrated Marketing Lead - K:Service klaviyo · Boston $124,000–$186,000 5mo ago Marketing Strategy Coordinator Alphabe Insight Inc · Boston $57,000–$60,000 8mo ago 
VP of Growth & Marketing Folia Health · Remote · US $170,000–$210,000 11mo ago