Marketing Manager, Integrated Search & Google Media
At a glance
Manager-level General Marketing role at Tenable, Inc. Boston · $92,500–$123,166 base.
growthroles summary, based on the employer's posting.
What you'll do
- Direct campaigns across Google Search, Bing, YouTube, YouTube TV and Google Display/Discovery, from setup through scaling
- Shape regional search plans around theater goals, then own results tied to revenue and pipeline
- Run tests on ads, landing pages and lead forms to lift conversions and sharpen message fit
- Improve technical SEO and GEO through site audits, metadata work, keyword checks and prompt-share tracking
- Compare paid and organic search impact with the SEO/GEO lead, and tidy URLs and tracking for accurate attribution
What you bring
- At least five years overseeing paid search and video spend in multiple regions across the named ad platforms
- Expert knowledge of Google Ads, including Search, Video, Performance Max, audience targeting and automated bids
- Practical skill in technical audits, metadata updates and keyword and prompt tracking for AI search
- Experience turning regional business targets into campaigns with revenue responsibility
- Advanced capability with GA4, Google Tag Manager, dashboard tools and multi-touch attribution
Who this fits
This manager role fits someone ready to lead paid search while also carrying out technical SEO and GEO work. You must be able to work hybrid or on-site in Boston or Columbia, Maryland, and be based in the U.S. Work authorization must cover employment by any U.S. employer without sponsorship.
From the employer
Who is Tenable?
Tenable® is the Exposure Management company. Over 40,000 organizations around the globe rely on Tenable to understand and reduce cyber risk. Our global employees support 65 percent of the Fortune 500, 50 percent of the Global 2000, and large government agencies. Come be part of our journey!
What makes Tenable such a great place to work?
Ask a member of our team and they’ll answer, “Our people!” We work together to build and innovate best-in-class cybersecurity solutions for our customers; all while creating a culture of belonging, respect, and excellence where we can be our best selves. When you’re part of our #OneTenable team, you can expect to partner with some of the most talented and passionate people in the industry, and have the support and resources you need to do work that truly matters. We deliver results that exceed expectations and we win together!
Applicants must be authorized to work for any employer in the U.S. without sponsorship. We are unable to provide sponsorship for work visas of any kind at the time of hire, or at any point during employment. This includes, but is not limited to: F1-OPT, F1-CPT, H-1B, TN, J-1, etc
Your Role:
We are seeking an expert, data-driven Manager, Integrated Search & Google Media to own our paid search and Google media ecosystem while managing essential SEO and GEO strategies. In this role, you will also drive the strategy and execution across Google Ads, Bing Ads, YouTube and YouTube TV ads, and broader Google advertising properties.
As our primary Paid Search authority, you live and breathe Google Ads, master modern AI-driven campaign structures (Performance Max, Smart Bidding, AI creatives), and stay at the forefront of search evolution. You bring a deeply curious, proactive personality and a passion for experimentation - constantly testing new ideas, interrogating performance data, and willing to try bold new approaches to stay ahead of trends.
In addition to scaling our paid search and improving our ROI, you will manage critical SEO/GEO initiatives with direction and guidance from our Senior Manager, SEO/GEO and partner closely with our Performance Marketing Theater Leads - translating theater-based goals into execution-ready search strategies to generate awareness, create and capture demand that turns into pipeline, and holding accountability for regional numbers.
Your Opportunity:
Paid Search, Bing and Google Ecosystem
- End-to-End Media Management: Own the strategy, launch, optimization, and scaling of high-ROI performance campaigns across Google Search, Bing Ads, YouTube and YouTube TV ads, and Google Display/Discovery.
- AI & Platform Innovation: Master advanced ad features (Smart Bidding, auto-generated assets, AI bidding algorithms) to continually scale performance and improve audience targeting.
- Theater Collaboration & Numbers Accountability: Partner hand-in-hand with Performance Marketing Theater Leads to understand regional goals, revenue targets, and market considerations. Deliver actionable paid search strategies that generate pipeline and directly meet theater targets.
- Paid Search Experimentation & Optimization: Lead end-to-end campaign and post-click experimentation across paid search. Build structured testing frameworks to optimize ad performance, landing page experiences, and alternative lead capture mechanisms - driving continuous improvement in message alignment and conversion.
Technical SEO & GEO
- Technical SEO & Metadata Management: Perform ongoing technical SEO optimizations, site audit reporting and prioritization, meta tag creation, and optimization to ensure high crawlability, indexability, and keyword alignment.
Integrated Search Strategy, Analytics & Reporting
- Incremental Lift & Shared Reporting: Partner with Senior Manager, SEO/GEO on incremental lift analysis and reporting (Paid + Organic) to prove total search performance, identify cannibalization risks, and maximize incremental pipeline.
- Keyword & Competitive Intelligence: Conduct regular keyword tracking, reporting, and competitive insights analysis to map competitor SERP dominance, keyword gaps, and prompt share across both paid and organic environments.
- Tracking & Data Quality: Perform continuous UTM and URL cleanup/optimization across paid landing pages, organic pages, and tracking scripts to guarantee clean attribution, accurate reporting, and frictionless landing page experiences.
What You'll Need:
- 5+ Years of Hands-On Experience: Proven track record managing complex, multi-region paid search and video budgets across Google Ads, Bing Ads, YouTube and YouTube TV ads.
- Google Ads / AdWords Mastery: Expert-level fluency across the Google Ads platform- Search, Video, PMax, Audience targeting, and automated bid management.
- Hands-On Technical SEO & GEO Capabilities: Demonstrated ability to perform technical site audits, meta tag optimizations, keyword tracking, and modern GEO/Prompt tracking across AI search platforms.
- Theater/Regional Business Alignment: Experience working directly with regional theater or growth leads to turn market-specific targets into conversion-driven campaign tactics with direct revenue accountability.
- Analytics & Attribution Expertise: Advanced skills in GA4, Google Tag Manager, dashboard tools (Looker Studio, Tableau), and multi-touch attribution modeling.
- AI-Forward Search Mindset: Strong understanding of how search behavior is shifting toward generative AI and how to leverage modern AI tools to accelerate copy generation, landing page strategies, and performance insights.
- Able to work in a hybrid/on-site capacity at our office in Columbia MD or Boston MA. This position is US-based only.
- May perform other duties and responsibilities that management may deem necessary from time to time.
And Ideally:
- Google Ads Certifications (Search, Video, Display) & GA4 Certification.
- Experience with SEO/GEO monitoring software (e.g., SEMrush, Conductor, Amplitude).
- Experience working in global B2B performance marketing environments with matrixed theater structures.
This is the base pay range for this position. Compensation for the role will depend on a number of factors, including the candidate's qualifications, skills, competencies, location and experience, and may fall outside of the range shown. Employees are also eligible for variable compensation in addition to base pay (commission for sales roles, bonus for non-sales roles), depending on company and individual performance. Tenable also offers a variety of comprehensive and competitive benefits which include: medical, dental, vision, disability and life insurance; 401(k) retirement savings with company match; an employee stock purchase plan; an employee referral program; flexible spending accounts; an Employee Assistance Program (EAP); education assistance; parental leave; paid time off (PTO); company-paid holidays; health and wellness events; and community programs.
US Pay Range$92,500—$123,166.67 USDWe’re committed to promoting Equal Employment Opportunity (EEO) at Tenable - through all equal employment opportunity laws and regulations at the international, federal, state and local levels. If you need a reasonable accommodation due to a disability during the application or recruiting process, please contact Recruiting@Tenable.com for further assistance.
Tenable Data Consent Statement
Tenable is committed to protecting the privacy and security of your personal data. Depending on your location, one or more of the following notices may apply to you:
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