Director, Employer & Advisor Marketing, H & W Benefits Administration

Fidelity Open · verified Oct 21, 2026

Boston Full-time Director General Marketing

At a glance

Director-level General Marketing role at Fidelity. Boston · full-time · $103,000–$211,000 base.

SalaryStated by Fidelity

$103,000 – $211,000

Base salary for this role, in USD per year, as published in the posting.

This role, from FidelityOur estimate for the market: $188,852–$235,099Median $202,500

The range includes the market median of $202,500 for lead general marketing roles in Boston.

Worked out from 19 postings that stated pay, median $202,500. Last updated Oct 21, 2026.

RoleGeneral Marketing

SeniorityDirector

LocationBoston

EmploymentFull-time

Base pay$103,000–$211,000

PostedOct 20, 2026 · 1d ago

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Set B2B acquisition marketing direction for Health and Welfare, aligning quarterly priorities with marketing, product, growth and enablement teams
Use business goals and product, customer and competitor insights to shape positioning and value propositions
Build sales stories, content plans and prospect journeys that connect the solution to employer goals and employee satisfaction
Improve lead generation and nurturing through paid and owned media, events, client communications and sales support
Run multichannel campaigns, create supporting sales materials, then review results and adjust

What you bring

A bachelor's degree is required, with an MBA preferred
At least ten years developing and delivering marketing projects with large cross-functional teams
You bring strong project management, clear communication and relationship-building skills across product, marketing, sales and relationship teams

Who this fits

This director role suits an experienced B2B marketer who can lead cross-functional work, develop acquisition strategy and use data to refine campaigns. The position is based in Boston, and Fidelity will not sponsor immigration for this role. Onsite expectations vary by role and location and may change as the company's transition progresses.

From the employer

Fidelity will not provide immigration sponsorship for this position.

Job Description:

The WI Employer & Advisor Marketing team is looking for a dynamic, enthusiastic, tenured Director to join the team. In this role, you will have the unique opportunity to drive B2B awareness and adoption for Fidelity Workplace Investing’s Health and Welfare Benefits Administration solution

The role reports to the VP, Workplace Employer Marketing, Healthcare

The Role

Join our team and you will have the chance to:

Drive the overall B2B acquisition marketing strategy and communications plan for Health & Welfare; plan alongside our broader WI marketing team, the product partners, and the growth & enablement teams to evangelize our plans and ensure proper prioritization across the business each quarter.

Function as a subject matter expert to translate H&W business goals into sound marketing strategies; working across WI marketing to ensure collaboration & alignment

Lead product positioning and value prop creation that’s grounded in effective use of product, customer, and competitive insights

Build compelling sales stories, marketing content strategies, and customer acquisition journeys to demonstrate to prospects how H&W can contribute to their company's goals and employees’ satisfaction

Partner with cross-functional marketing teams to evolve lead gen and lead nurturing tactics including paid and owned media, event marketing, direct-to-client communications and sales support.

The Expertise and Skills You Bring

Bachelor’s degree: MBA preferred

Previous client marketing experience a plus

10+ years successfully developing and implementing marketing projects with large cross-functional teams

A digital-first, data-driven mindset, and desire to leverage data and insights to drive marketing strategy

Passion for marketing and desire to test emerging marketing trends as part of an ongoing learning agenda

Ability to lead multiple projects at once with an outstanding level of detail orientation; bias for action and desire to own the outcome

Strong professional presence with excellent written/verbal communication skills, including meeting facilitation, and ability to build compelling support materials

Exemplifies leadership and persistence while navigating various platforms and channels, with a willingness to question the status quo while driving innovation.

Strong project management skills to advance projects across multiple platforms, channels, and partner organizations.

Ability to work independently, driving projects to completion in a matrixed environment.

Exceptional relationship-building skills with product, marketing, sales, and relationship management stakeholders.

The Value You Deliver

Conceptualize and execute multi-channel B2B campaigns, ensuring the alignment of communications and messaging across all channels.

Partner with Growth & Enablement team to execute go-to-market strategies; as well as product, sales and relationship management teams to craft supporting collateral to best position H&W to prospective clients

Identify, analyze, and report on success metrics and quickly pivot based on results

Fidelity’s Onsite Working Model
Fidelity is transitioning to a full-time onsite working model through a phased rollout across regions and roles. Currently, some roles and locations require 100% onsite presence, while others require less. Onsite expectations are likely to evolve as the rollout continues. This transition does not apply to fully remote roles.

The base salary range for this position is $103,000-211,000 USD per year.

Placement in the range will vary based on job responsibilities and scope, geographic location, candidate’s relevant experience, and other factors.

Base salary is only part of the total compensation package. Depending on the position and eligibility requirements, the offer package may also include bonus or other variable compensation.

We offer a wide range of benefits to meet your evolving needs and help you live your best life at work and at home. These benefits include comprehensive health care coverage and emotional well-being support, market-leading retirement, generous paid time off and parental leave, charitable giving employee match program, and educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career. Note, the application window closes when the position is filled or unposted.

Please be advised that Fidelity’s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.

Certifications:

Category:

Marketing