Head of Development Marketing (North, Central, South West & East regions)
At a glance
Director-level General Marketing role at Clarionhg. Hybrid · full-time · £64,043–£80,054 base.
growthroles summary, based on the employer's posting.
What you'll do
- Set regional and national marketing plans around commercial priorities, delivery schedules and customer needs
- Lead the regional development marketing team on campaigns and communications that support sales and development goals
- Launch domestic and international schemes, strengthening the development brand and generating leads for sales targets
- Oversee budgets, suppliers and campaign briefs, setting measurable goals and checking value for money
- Deliver joined-up campaigns across channels, keeping brand messaging consistent and measuring their impact
What you bring
- You have a track record of integrated campaigns across channels, with consistent branding and measured results
- You understand residential marketing for shared ownership and private sales, including development positioning and customer perception
- You bring knowledge of social media, e-marketing and digital analytics, plus experience with consumer and B2B PR
- You have a degree or equivalent experience, and experience marketing property overseas is an advantage
Who this fits
This is a senior marketing leadership role managing a regional team. You’ll be based in Manchester and work from the office at least three days weekly, with travel in the northern region and to London required. You must be eligible to work in the UK without sponsorship and live in England or Wales during employment.
From the employer
Location: Hybrid with Manchester base location
Salary: £64,043 to £80,054 plus £5,000 car allowance per annum
(in exceptional circumstances we would consider a salary of up to 10% above the top of the advertised range)
Hours: 36 hours per week – flexible options considered
Contract Type: Permanent
This is a great opportunity to join our team, Employer of the Year Housing Heroes awards 2025 and Winner 2026 Inspiring Places to Work™ UK & Ireland
We’re looking for an experienced marketing leader to launch our new schemes internationally and domestically, shape and elevate our development marketing brand and drive quality leads to support sales targets. Working closely with the Director of Marketing and Residential Communications, the Director of Sales & Marketing, the Regional Director of Sales for the North and the wider development marketing team, you’ll play a pivotal role in defining the Latimer marketing strategy and positioning the brand as a leader in the sector.
This role requires someone who can build strong, productive relationships that enable effective project management, break down silos and gather the insight needed to piece together the bigger picture.
You’ll lead the regional development marketing team, delivering first‑class marketing communications and campaigns that support sales and development objectives.
Your ability to think laterally and approach challenges with creativity will be essential, helping you find solutions, solve problems and keep complex programmes moving forward. You’ll be responsible for developing and implementing regional and national marketing strategies that respond to commercial priorities, timelines and customer needs, ensuring every campaign is aligned, compelling and commercially effective.
To succeed, you’ll bring strong strategic and critical thinking skills and be confident managing multiple budgets and suppliers, ensuring briefs are sharp, objectives are measurable and value for money is consistently achieved. You’ll have a proven track record in delivering integrated marketing campaigns across all channels, with consistent brand messaging and robust measurement of impact. Solid knowledge of social media, e‑marketing and digital analytics will be essential, alongside experience in both consumer and B2B PR.
You’ll have a strong understanding of residential development marketing both within shared ownership and private sales — from positioning developments and brands to influencing customer perception — and the ability to negotiate, influence and collaborate with a wide range of stakeholders. Degree‑level education or equivalent experience will support your success in this senior, strategic role and overseas property marketing experience is a definite advantage.
This is an opportunity to lead, shape and elevate a brand with purpose. If you’re ready to bring strategic insight, creative thinking and strong leadership to a team driving meaningful impact, we’d love to hear from you.
Please review the full role profile Head of Development Marketing and Behaviours & Mandatory Accountabilities OD level 3 before applying.
Salaries are just the starting point. Here at Clarion we’re dedicated to rewarding hard work and commitment, and providing benefits that support you and your lifestyle - dive in and find out more here
To find out more about who we are and what we do, please click here
Closing Date: Sunday 8th November 2026 at midnight.
This is a hybrid role with a base location at our offices in Manchester. Candidates will be expected to work from the office at least 3 days per week with some travel around the northern region and to London head office required.
At Clarion Housing Group, we support the responsible use of AI. Here is your guide to using AI during your recruitment process.
You must be eligible to work in the UK to apply for this vacancy; Clarion are not able to offer visa sponsorship. You are required to reside in England or Wales for the duration of your employment.
Act now – apply today! This vacancy may close early without notice.
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