Regional Marketing Manager (East & South East Asia)
adtechholding Open · verified Oct 23, 2026 At a glance
Manager-level General Marketing role at adtechholding. Full-time.
Pay not stated Marketing Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Set marketing direction by market, manage the regional budget and test ideas about audiences, brand perception and selling points
- Track competitors, local platforms, partners and events, then report market-level leads, activations and new-client revenue
- Plan acquisition targets and local campaigns, oversee agency work, and adapt landing pages, banners and content for each market
- Grow local communities and manage brand reputation with influencers and PR, while organizing meetups and industry events
- Coordinate with Sales on priority accounts and lead handoffs, provide localized materials, and share customer research with marketing
What you bring
- You speak Mandarin natively and can present in English at working proficiency, at least B2
- You bring three to five years in marketing, including end-to-end ownership of a market or function
- You have managed mainland China marketing budgets and can explain decisions using lead, cost-per-lead and conversion results
- You know China’s WeChat, Douyin or RED, Baidu search marketing and local KOL or MCN landscape
- You have managed outside agencies and tested your own marketing ideas, deciding what to scale or stop
Who this fits
This manager role suits someone who has owned marketing decisions and budgets in mainland China, rather than only executing within a large team. You should be comfortable working independently with a manager in another timezone.
From the employer
AdTech Holding is an Innovation hub based in Cyprus, which creates vibrant startup ecosystems and technologies for AdTech & MarTech projects.
Since 2011, AdTech Holding has been a starting point for an array of industry-leading advertising and digital marketing companies (PropellerAds, Zeydoo etc). Holding brings the most daring ideas to the market and creates cutting-edge solutions to deliver technology globally.
We are looking for a Regional Marketing Manager (East & South East Asia) for our Marketing Department!
What you will do:
Regional strategy
- Own the regional marketing budget and shape the brand strategy for each market
- Develop and test hypotheses on audiences, USPs and brand perception
- Track local and global competitors, research local platforms (WeChat, Douyin, TikTok, etc.), partners, agencies and events
- Report monthly on key metrics by market: leads, activations, revenue from new clients
Lead generation & campaigns
- Set acquisition KPIs and plan local campaigns, including paid search (Baidu in China, Google across SEA) via local agencies
- Brief local agencies, review results and localize creatives (landing pages, banners, content)
- Run local events and meetups (e.g. ChinaJoy, regional industry conferences)
Communities & reputation
- Build and grow communities on local platforms (WeChat accounts, regional groups and channels)
- Manage local brand reputation and work with influencers, KOLs and MCN agencies together with the PR team
Sales & product collaboration
- Align with Sales on target markets and priority accounts, hand over qualified leads and track conversion
- Equip Sales with localized materials and support them at events
- Join custdev interviews, build target-audience profiles and share regional insights with the marketing team
What we expect:
- Native Mandarin and working English (B2+), enough to present to the global marketing team
- 3–5 years in marketing, including at least 1–2 years owning a direction or market end-to-end, not only executing tasks inside a large team
- Hands-on experience running marketing in mainland China with real budget responsibility: you decided where the money goes and defended those decisions
- Practical knowledge of the Chinese ecosystem: WeChat official accounts, Douyin/RED, Baidu SEM, local KOL/MCN market
- Experience briefing and managing external agencies and contractors
- Track record you can speak to in numbers: leads, cost per lead, conversion to client
- Experience proposing and testing your own hypotheses, then scaling or stopping them
- Comfortable working independently with a manager in a different timezone
Nice to have:
- Background in adtech, affiliate, performance marketing or advertising
- Network among Chinese media-buying communities
- Experience in SEA markets (Vietnam, Indonesia, Philippines)
We offer freedom of choice: with us, you'd have a cafeteria benefits system where you can choose which benefits would fit your individual needs.
And, of course, a standard pack of benefits as well: medical services coverage, fully covered 10 working days of sick leave per year, 5 additional day-offs per year, English and other languages compensation, quarterly, and annual bonuses, corporate events, gifts and etc.
Please note, that by applying to this position, you confirm your consent to the processing of your personal data for recruitment purposes.
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