Regional Marketing Manager, APAC & Middle East

Camlin Open · verified Sep 11, 2026

Lisburn Full-time Manager General Marketing

Mid-level General Marketing role at Camlin. Lisburn · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build APAC and Middle East growth plans around priority countries, segments, and market opportunities
Create regional programmes and messaging that fit local needs while supporting Camlin’s global brand
Run account campaigns and customer plans with sales teams across utility, transmission, and infrastructure markets
Launch multichannel demand campaigns, then improve results against pipeline goals
Lead industry events, track market shifts, and recommend opportunities for new solutions and expansion

What you bring

At least five years in B2B marketing
You can turn technical product details into engaging copy across different formats
Experience running marketing programmes across several countries or regions
Working knowledge of demand generation, account-based marketing, and customer engagement
Strong collaboration with sales and senior stakeholders, plus solid communication and project management skills

Who this fits

You’ll suit a commercially focused regional marketer who can work across sales, product, engineering, global marketing, and Siemens Energy marketing teams. The role is based in Lisburn, United Kingdom, covers APAC and the Middle East, and requires travel of up to 30%. Experience in energy, utilities, infrastructure, industrial technology, or related sectors would be useful, as would comfort working across different cultures and international teams.

From the employer

About Camlin

Camlin is a global technology leader that operates with the vision of bringing revolutionary products to life for a wide range of industries, including power and rail, and also has interests in a number of R&D projects in a variety of scientific sectors.

At Camlin we believe in high quality engineering and design, allowing us to develop market leading products and services. In short, we love creating value for our customers by solving difficult problems. As of now, Camlin operates in over 20 countries worldwide.🌐

Regional Marketing Manager, APAC & Middle East

Department: Marketing
Reports To: Head of Regional Marketing
Travel: Up to 30%

Overview

Camlin Energy is seeking a strategic and commercially driven Regional Marketing Manager to lead marketing activity across Asia-Pacific and the Middle East.

This role will be responsible for developing regional growth programmes that increase market presence, generate pipeline, support strategic accounts and strengthen customer engagement across a diverse range of geographies and cultures.

The successful candidate will act as the key marketing partner to regional commercial teams, ensuring marketing investment is focused on the opportunities that deliver the greatest business impact.

Key Responsibilities

Regional Growth Marketing

Create and execute marketing plans aligned to APAC and Middle East growth objectives.
Identify priority countries, customer segments and market opportunities.
Deliver local marketing programmes while maintaining alignment with global brand and marketing strategy
Develop regional-specific messaging frameworks to drive a high-quality output of marketing materials and thought-leadership content

Strategic Account Marketing

Support growth of high-value utility, transmission and infrastructure customers.
Develop account-focused campaigns that strengthen relationships and accelerate opportunities.
Work alongside regional sales teams to create customer-specific engagement plans.

Demand Generation & Pipeline Growth

Deliver multi-channel campaigns focused on qualified lead generation and opportunity progression.
Work with digital, content and campaign specialists to maximise campaign effectiveness.
Analyse results and optimise performance against pipeline targets.

Industry Events & Market Presence

Lead regional participation in major industry conferences and exhibitions.
Develop executive engagement opportunities and customer roundtables.
Position Camlin Energy as trusted partners within target sectors.

Market Intelligence

Track market developments, regulatory trends and competitive activity.
Provide recommendations on regional opportunities and emerging customer needs.
Support go-to-market planning for new solutions and market expansion initiatives.

Cross-Functional Collaboration

Partner with sales, product management, engineering and global marketing teams.
Work with Siemens Energy marketing teams to maximise reach and customer engagement opportunities.
Ensure regional activity supports business-wide commercial priorities.

Requirements

Essential

5+ years' experience in B2B marketing
Strong content writing skills, with the ability to turn technical product information into creative copy for a range of different formats
Experience managing marketing programmes across multiple countries or regions.
Strong understanding of demand generation, account-based marketing and customer engagement.
Proven ability to work effectively with sales teams and senior stakeholders.
Excellent communication and project management skills.
Experience delivering regional events and integrated marketing campaigns.

Desirable

Experience within energy, power systems, utilities, infrastructure or industrial technology sectors.
Experience within energy, utilities, electrical infrastructure, industrial technology or critical infrastructure sectors.
Knowledge of APAC and Middle East energy markets.
Experience working across diverse cultures and international teams.
Additional regional language capabilities.

Success Measures

Pipeline influenced and generated within APAC and Middle East.
Strategic account engagement growth.
Regional campaign performance and ROI.
Event effectiveness and customer engagement outcomes.
Market penetration in priority countries.
Contribution to regional revenue growth targets.

Our Values

We work together
We believe in people
We won’t accept the ‘way it has always been done’
We listen to learn
We’re trying to do the right thing

Equal Employment Opportunity Statement

Individuals seeking employment at Camlin are considered without regards to race, colour, religion, national origin, age, sex, marital states, ancestry, physical or mental disability, gender identity or sexual orientation.