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General Marketing salary in Charlotte

Employer-stated pay · updated Nov 12, 2026

General Marketing pay in Charlotte is measured from 75 postings where the employer stated pay. The best-evidenced figure is entry-level, where 47 postings put the middle half between $45,000 and $61,000, with a median of $54,000.

Pay rises with seniority here: the medians run entry-level $54,000 and mid-level $99,375. Moving from entry-level to mid-level is worth roughly 84% more.

Against the 100 other measured markets for general marketing at entry-level, this sits below 60 of them; Mountain View leads at $160,000.

2 of these ranges rest on fewer than 10 postings, so read them as a strong hint rather than a benchmark; the sample column shows exactly what backs each number.

44 general marketing roles are open in Charlotte right now, 18 listing pay.

LevelMarket rangeMedianSample
Entry $45,000 – $61,000 $54,000 47
Mid $70,500 – $110,488 $99,375 12
Senior $135,000 – $200,000 $186,000 8hint
Lead $83,000 – $201,000 $164,000 8hint

Entry is junior titles. Mid is mid-level and manager titles. Senior is senior titles. Lead is director, VP and above. Rows marked hint rest on fewer than 10 postings: read them as a hint, not a benchmark.

Ranges span the 25th to 75th percentile of employer-stated base pay for the level. Median is the 50th percentile. Sample is the number of postings measured.

Open general marketing roles in Charlotte · 18 with stated pay

Pay marked e is our estimate. Everything else is the employer's own figure.

this job's payour estimatewhere most pay sits here, $55,000–$180,500scale $30,000–$260,000

Director of SEOPowered by search·TorontoFeaturedfrom CA$100,000Head Of GrowthPowered by search·TorontoFeatured$100,000 to $130,000
Development Product Owner - Mid Level, Marketing Technology Enablement Usaa · San Antonio Home Office I New $85,040–$162,550 1d ago Lead Marketing Production - Digital Execution Consultant – Digital Execution Wf · Charlotte New $100,000–$179,000 2d ago Talent Consultant II - Marketing, Digital and Specialized Consumer Client Solutions (MDS) Bank of America · Charlotte New $115,000–$180,500 3d ago Field Sales and Marketing Representative- Charlotte, NC TTI · Charlotte New $57,000 3d ago Enablement Program (Content Mgmt Systems) Marketing Manager Bank of America · Charlotte $90,000–$127,700 4d ago Senior Strategic Sourcing Consultant – Marketing Direct Print and Direct Mail Wf · Charlotte $87,000–$154,000 4d ago Marketing Lead- Customer Engagement & Retention For nearly 160 years, PNC · PA - Pittsburgh (15220) $91,000–$202,800 8d ago Field Sales and Marketing Representative- Charlotte, NC (Wendover) TTI · Charlotte $50,000–$54,000 8d ago Senior Salesforce Marketing Cloud Engineer Pacific Life · Newport Beach CA-700 $167,670–$204,930 11d ago Enterprise Marketing Manager Corning · Charlotte $99,375–$136,641 2w ago Marketing Manager Fa Esgu Saasfaprod1 · Charlotte $92,300–$138,500 3w ago Regional Marketing Lead- Southeast Pentair · Charlotte NC $71,000–$131,800 3w ago Director, Marketing – Development and Power & Infrastructure Linklogistics · New York $165,000–$215,000 4w ago Institutional Marketing Strategy Director Pacific Life · Newport Beach CA-700 $167,670–$204,930 6w ago Marketing & Promotions Assistant Alphabe Insight Inc · Charlotte $40,000–$46,000 3mo ago Marketing Specialist Alphabe Insight Inc · Charlotte $55,000–$59,000 3mo ago Marketing Assistant Alphabe Insight Inc · Charlotte $52,000–$55,000 1y ago Marketing Assistant Alphabe Insight Inc · Charlotte $55,000–$65,000 1y ago Director, Marketing Strategy-Customer Base Management and Retention Brightspeed · Remote · US New $83,000–$201,000e 3d ago Marketing Manager - Strategy Morris Group Site · Charlotte New $70,500–$110,488e 3d ago Intern, Sales & Marketing Scout Motors · Charlotte Pay not stated 4d ago Marketing Proposal Coordinator LaBella Associates · Charlotte $70,500–$110,488e 11d ago Sr. Tech Lead – Experimentation/Personalization & Marketing Cloud Vanguard · Malvern $113,000–$174,400e 2w ago Senior Marketing Manager (Remote) Alliance Animal Health · Remote · US $135,000–$200,000e 2w ago Entry Level Marketing Coordinator Alphabe Insight Inc · Charlotte $45,000–$61,000e 2w ago Lead Application Engineer; Sales & Marketing Solve IMG · Charlotte $135,000–$200,000e 3w ago Marketing Strategist - Innovation Brightspeed · Remote · US $70,500–$110,488e 3w ago Director, Marketing & Business Development-III Simon · Charlotte $83,000–$201,000e 3w ago Marketing Proposal Coordinator/Senior Proposal Coordinator Timmons Group · Charlotte $135,000–$200,000e 3w ago Executive Assistant II, Marketing Brand & Consumer Experience Advocate Health · Charlotte $70,500–$110,488e 3w ago Marketing Leadership Development Internship Program - Summer 2027 Pentair · Golden Valley Pay not stated 4w ago Director of Advisor Marketing AssetMark · Concord In listing 4w ago Marketing Project Coordinator Husqvarnagroup · Charlotte $70,500–$110,488e 4w ago Senior Manager, Enterprise & Cyber Security Architecture - Digital/Marketing Regions · Hoover $113,000–$174,400e 4w ago Marketing Manager - Recycling Commercial Metals Company · Charlotte $70,500–$110,488e 4w ago Director of Campaign Marketing AvidXchange, Inc. · Charlotte $83,000–$201,000e 5w ago Marketing Channel Strategist - Next Best Action Regions · Birmingham $42,000–$71,000e 5w ago Enterprise Client Marketing Manager Vanguard · Malvern $79,025–$133,700e 5w ago Sr Director Marketing, Industrial Automation Ibqbjb · Charlotte $83,000–$201,000e 6w ago Marketing Specialist Garney Holding · Charlotte $70,500–$110,488e 8w ago Senior Marketing Specialist Garney Holding · Charlotte $135,000–$200,000e 8w ago Associate Manager, Segment & Innovation Marketing SC Johnson Candidate Portal (External Career Site Professional) · Charlotte $70,500–$110,488e 2mo ago Internship in Marketing (Undergraduate & Master's) Dimensional · Austin Pay not stated 2mo ago Marketing Manager (Fulltime) Collabera · Charlotte $70,500–$110,488e 10y ago
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