Lead Application Engineer; Sales & Marketing
Charlotte Full-time Senior General Marketing
At a glance
Senior General Marketing role at Solve IMG. Charlotte · full-time · no salary stated · we estimate $135,000–$200,000.
Estimated pay
Solve IMG has not published a salary for this role. The figure below is our estimate, not theirs.
$135,000 – $200,000
What the middle half of senior general marketing roles in Charlotte paid, among postings that did state a salary.
Worked out from 8 postings that stated pay, median $186,000. Last updated Mar 10, 2026.
RoleGeneral Marketing
SenioritySenior
LocationCharlotte
EmploymentFull-time
PostedOct 23, 2026 · 2d ago
Role brief
growthroles summary, based on the employer's posting.
What you'll do
- Build and extend web, eCommerce, sales and marketing applications, including features, workflows, automation and user interfaces
- Turn eCommerce priorities into technical work, owning integrations and implementation while coordinating tests and releases with the eCommerce Manager
- Connect web platforms to enterprise systems through APIs, middleware and data pipelines for customer, product and campaign information
- Oversee platform upgrades and migrations, document engineering practices, and address performance, security and integration problems
- Improve SEO, site speed, metadata and user experience, while guiding implementation partners and applying AI tools to engineering work
What you bring
- A bachelor's degree in IT, computer science or a related area
- At least five years developing and supporting sales and marketing platforms, including two years in a senior technical or lead role
- Three or more years building software with JavaScript, C#, HTML5, CSS, Python or comparable technologies
- You have delivered web-to-enterprise integrations and can turn business needs into scalable technical solutions
- You bring experience with source control, automated testing, CI/CD, release management and current software delivery practices
Who this fits
This is a hands-on senior individual-contributor role with technical leadership, guidance for internal teams and implementation partners, and production software work. It suits an engineer who can bridge sales and marketing platform needs with integrations and engineering standards.
From the employer
Solve Industrial Motion Group strives to be the trusted source for engineered bearings and power transmission solutions. Supported by a diverse range of products within Solve’s brand portfolio and our unmatched technical expertise, we have over 100,000 ready-to-ship components. At Solve we innovate with ambition, offering custom solutions in a wide range of applications. We obsess over our customers, leveraging our nationwide network for industry leading product availability, and best-in-class customer service. Our engaged team leads with integrity, and unites with purpose, driving toward innovation and continuous improvement every day.
POSITION DESCRIPTION: Reporting to the Sr. Manager; Applications & Reporting, the Lead Application Engineer; Sales & Marketing is a hands-on technical leader responsible for the design, development, integration, reliability and continuous improvement of applications supporting sales, marketing, product content and digital experiences. The ideal candidate will support a platform scope to include Content Management Systems (CMS), Product Information Management (PIM), Customer Relationship Management (CRM), marketing automation, Digital Asset Management (DAM), analytics and related applications. The Lead Application Engineer; Sales & Marketing, will operate as an individual contributor, writing production software, extending commercial platforms, resolving complex technical issues and establishing engineering standards, while leaning heavily into their strong leadership skills providing technical guidance to internal teams and implementation partners.
RESPONSIBILITIES:
POSITION DESCRIPTION: Reporting to the Sr. Manager; Applications & Reporting, the Lead Application Engineer; Sales & Marketing is a hands-on technical leader responsible for the design, development, integration, reliability and continuous improvement of applications supporting sales, marketing, product content and digital experiences. The ideal candidate will support a platform scope to include Content Management Systems (CMS), Product Information Management (PIM), Customer Relationship Management (CRM), marketing automation, Digital Asset Management (DAM), analytics and related applications. The Lead Application Engineer; Sales & Marketing, will operate as an individual contributor, writing production software, extending commercial platforms, resolving complex technical issues and establishing engineering standards, while leaning heavily into their strong leadership skills providing technical guidance to internal teams and implementation partners.
RESPONSIBILITIES:
- Lead hands-on development, configuration and extension of web, eCommerce, sales and marketing platforms; delivering features, workflows, automation, user interfaces and supporting services
- Partner with the eCommerce Manager to translate eCommerce business requirements and priorities into technical solutions and will own development, integrations, technical feasibility and implementation while coordinating testing and releases with the manager
- Design, develop and maintain application programming interfaces (APIs), middleware, and data pipelines connecting web platforms with enterprise systems and synchronizing customer, product, content, campaign, lead and engagement data
- Manage platform upgrades, releases, migrations and lifecycle activities; maintaining visibility into architecture, data flows, dependencies and technical risks
- Establish and document engineering standards for coding, automated testing, architecture, deployment and release management in alignment with IT security and data governance requirements
- Ensure platform performance, security, reliability and scalability through proactive monitoring, optimization and resolution of complex application and integration issues
- Drive technical improvements to search engine optimization (SEO), site speed, metadata structure and user experience in partnership with the eCommerce Manager and other stakeholders
- Guide vendors, agencies and implementation partners on technical delivery; evaluate emerging capabilities and educate stakeholders on opportunities to advance digital commerce and customer experience
- Apply artificial intelligence (AI) tools to support software development, testing, troubleshooting, documentation and workflow automation; validating outputs and protecting company and customer data in accordance with IT security and data governance standards
- Bachelor’s degree in Information Technology, Computer Science or a related field.
- 5+ years of hands-on experience developing and supporting sales and marketing platforms
- 2+ years of experience in a lead or senior technical role
- 3+ years of hands-on development experience with technologies such as JavaScript, C#, HTML5, CSS, Python, or similar technologies
- Experience with source control, automated testing, continuous integration and continuous delivery (CI/CD), release management and modern software delivery practices
- Experience designing and implementing integrations between web platforms and enterprise systems, including enterprise resource planning (ERP), PIM, CRM and marketing automation.
- Working knowledge of application architecture, data structures and system integrations
- Proven ability to translate business requirements into scalable technical solutions
- Experience with Optimizely, BigCommerce, SuiteCommerce or similar eCommerce platforms
- Manufacturing, distribution, or industrial industry experience
- Market competitive benefits package, including company-sponsored health coverage, life insurance, 401(k) plan with company match, paid parental leave and paid time off
- Work in a collaborative environment with passionate and innovative teammates