Director, Marketing & Business Development-III
At a glance
Director-level General Marketing role at Simon. Charlotte · full-time · no salary stated · we estimate $83,000–$201,000.
Simon has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Sell mall, media and programming opportunities to advertisers, retailers and local businesses to meet property revenue goals
- Build the center’s marketing plan and budget, then track monthly forecasts and returns to direct spending
- Secure retailer offers for programs and carry out national and regional initiatives at the property
- Oversee center signage, visual merchandising, advertising and media responses
- Grow Facebook and Instagram audiences while increasing SMS, email and other customer data collection
What you bring
- A bachelor’s degree focused on sales, marketing or business
- Four to six years across sales, sponsorship, strategic marketing, events and budgeting
- Knowledge of retail marketing and advertising, plus working familiarity with media
- Strong selling, negotiation, communication and coaching skills, with the ability to manage several projects
Who this fits
This director role suits someone who can balance revenue generation with the center’s strategic marketing work. You’ll need flexibility for evening and weekend schedules, and some overnight travel is part of the role. You’ll also take part in the mall’s Manager on Duty rotation.
From the employer
Job Location:
Charlotte Premium OutletsPRIMARY PURPOSE:
This position is responsible for revenue generation through the sale of property and media assets as well as the creation, development and implementation of the overall strategic marketing direction of the shopping center. The Director of Marketing and Business Development will be responsible for marketing and selling the assets of the mall to consumers, advertisers, marketing companies and the surrounding business community.
PRINCIPAL RESPONSIBILITIES:
The successful candidate’s responsibilities will include, but not be limited to:
Identify, create and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the financial sales goals of the property
Responsible for developing and implementing retailer intensification strategies. Promote platform program opportunities to retailers, securing retailer offers to enhance programming
Flawlessly execute all national and/or regional SBV programs and initiatives at the field level
Create annual marketing budgets based on retailer dues, allocating mandatory expenses, discretionary expenses and media expenses as appropriate to support platform programming, Simon initiatives and brand messaging in order to achieve center objectives. Responsible for monthly forecasting and maximizing marketing dollars by analyzing ROI
Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center’s core financial objectives EBIDTA, SBV income, leasing, sales, overage rent, traffic and market share
Coordinate shopping center visual merchandising, signage and advertising programs
Maintain effective media relations by fielding media calls and preparing responses
Focus on exponentially driving growth of our social media channels, including fan base for Facebook and Instagram (social connections), as well as an increase in data collection, SMS and Email (subscribers), for the specific business unit for which you have direct responsibility
Participate in Manager on Duty rotation, staff meetings and other relevant management responsibilities as a critical member of the mall management team at each center
MINIMUM QUALIFICATIONS:
BA or BS degree with emphasis in sales, marketing, or business
4-6 years previous experience in sales, sponsorship, strategic marketing, event management, and budgeting
Knowledge of retail management, marketing and advertising and working knowledge of the media industry
Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others
Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success
Flexibility to work varied schedules including weekends and evenings
Strong team building and coaching skills
Ability to handle multiple projects simultaneously
Some overnight travel required
Ability to think strategically
LEADERSHIP CABABILITES:
Strong organization and coordination skills
Strong team building and coaching skills
Ability to handle multiple projects simultaneously
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