Regional Demand Generation Marketer

LangChain langchain.com Open · verified Sep 13, 2026

On-site London Full-time Mid-level Demand Generation

Mid-level Demand Generation role at LangChain. London · full-time · £95,000 base.

SalaryStated by LangChain

£95,000

Base salary for this role, in GBP per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set the EMEA demand plan across markets, segments, channels, and expected returns
Run regional paid, webinar, integrated campaign, lifecycle, and ABM programs end to end
Test localized approaches, measure results, and turn successful experiments into a repeatable playbook
Work with sales, Field Marketing, and RevOps on follow-up, routing, tracking, and pipeline visibility
Support rep ramp with warm signals, campaign context, and outreach plays

What you bring

At least seven years in B2B demand generation, growth marketing, or integrated campaigns
Experience creating EMEA demand programs across multiple countries and judging where localization adds value
Hands-on execution across paid media, webinars, lifecycle marketing, and ABM
Comfort discussing agents, evaluations, and observability with a technical audience without writing code
Working knowledge of HubSpot, Influ2, Qualified, Goldcast, Zoom Webinar, Zapier, SFDC, Reo.dev, and Clay

Who this fits

You’ll thrive if you take ownership in an ambiguous environment, work closely with AEs and SDRs, and can manage against a pipeline target using funnel and attribution data. The role suits a hands-on marketer who can build campaigns personally while partnering with US demand gen, product marketing, marketing operations, Field Marketing, and RevOps. It is based in an EMEA office hub in London or Amsterdam, and the listing marks the role as onsite.

From the employer

About Us

At LangChain, our mission is to make intelligent agents ubiquitous. We build the foundation for agent engineering in the real world, helping developers move from prototypes to production-ready AI agents that teams can rely on. We began as widely adopted open-source tools and have grown to also offer a platform for building, evaluating, deploying, and operating agents at scale.

With $125M raised at Series B from IVP, Sequoia, Benchmark, CapitalG, and Sapphire Ventures, we’re at a stage where we’re continuing to develop new products, growth is accelerating, and all team members have meaningful impact on what we build and how we work together. LangChain is a place where your contributions can shape how this technology shows up in the real world.

Today, our platform includes LangSmith (Observability, Evaluation, Deployment, Fleet, and Sandboxes), our open source frameworks (LangChain, LangGraph, and Deep Agents), and the newly launched LangSmith Engine for autonomous agent improvement. We have 100M+ monthly open source downloads, 6,000+ active LangSmith customers, and 5 of the Fortune 10 use LangSmith in production (+ 35% of the Fortune 500 overall), including teams at Klarna, Clay, Coinbase, Workday, Lyft, Cloudflare, Harvey, Rippling, Vanta, LinkedIn, Monday.com, Nvidia, and Bridgewater.

About the role

We're hiring our first Demand Generation Lead for EMEA, Middle East and Emerging Markets. You'll own how LangSmith shows up in the region and how that turns into pipeline from partnering with performance marketing, lifecycle marketing, integrated campaigns and webinars to build a localized campaigns.

You'll be deciding what works in the region, run the experiments to prove it, and then scale what works into a repeatable regional playbook. You’ll be a builder with central support from our US demand gen, product marketing, and marketing ops teams.

Location: London or Amsterdam (one of our EMEA office hubs).

What you'll own

Regional demand strategy and pipeline

Build the EMEA demand plan: which markets, which segments, which channels, and what each is expected to return
Own an EMEA pipeline target and report against it sourced and influenced, by channel and by market
Decide how the regional demand budget gets allocated for localized programs.

Full-funnel program execution

You'll own the whole mix for the region and be hands-on in all of it:

Paid digital: partner with performance marketing to support localized 3rd party promotion, paid search, paid social, and retargeting strategy, including account-level and contact-level targeting to give sellers air cover in named accounts
Webinars: run a regional cadence across live demos, thought leadership webinars, technical workshops, and customer stories, in local time zones with local speakers where it helps
Integrated campaigns: adapt global LangSmith narratives and build region-first campaigns when the market needs something different
Lifecycle: build segmented nurtures and post-event follow-up for regional leads, with attention to language and time zone.

Cross-functional partnership

Work directly with EMEA AEs and SDRs to understand what converts in-region and co-design follow-up plays that drive pipeline.
Partner closely with Field Marketing to build joint regional plans, align priorities, and create a coordinated interface into the sales team.
Support new-hire ramp by identifying warm signals, share campaign hand-off details, marketing programs, and proven outreach plays reps can use in their first 90 days.
Collaborate with RevOps on targeting, routing, campaign tracking, and reporting to improve regional execution and pipeline visibility.

What we're looking for

7+ years in B2B demand generation, growth marketing, or integrated campaigns, ideally in developer tools, infrastructure, or technical SaaS
Track record of building demand programs in EMEA across multiple countries, with a clear view of where localization matters and where it doesn't
You've personally run paid, webinars, lifecycle, and ABM
You write the copy, build the landing page, pull the report, and launch the campaign
Comfortable with a technical product and a technical audience. You don't need to write code, but you should be able to hold a conversation about agents, evals, and observability without a script
Strong partner to Sales. You've worked shoulder to shoulder with AEs and SDRs and you're comfortable with a pipeline number
Fluent in the numbers: funnel conversion, CPL, cost per SQO, pipeline contribution, and attribution's real limits
Working command of a modern stack, Hubspot, Influ2, Qualified, Goldcast, Zoom Webinar, Zapier, SFDC, Reo.dev, and Clay
Comfortable with ambiguity and true ownership
Salary Range: 95,000 GPB - 125,000 GBP + Equity

Compensation Philosophy:

We offer competitive compensation that includes base salary, variable compensation for relevant roles, meaningful equity, benefits, and perks. Actual compensation and offerings will vary based on role, level, and location. Team members in the EU, UK, and APAC receive locally competitive benefits aligned with regional norms and regulations.

Benefits

Benefits include medical, dental, and vision coverage, flexible vacation, a 401(k) plan, meals on in-office days in the US and more.