Senior Product Marketing Manager, Sales Cloud (Core)
At a glance
Senior Product Marketing role at Salesforce. Washington - Seattle · full-time · $143,400–$216,900 base.
growthroles summary, based on the employer's posting.
What you'll do
- Set product positioning, messaging and value propositions that explain what Sales Cloud products do, who benefits and how they stand apart
- Learn the roadmap, technology and customer use cases, then turn complex capabilities into market narratives and product strategy input
- Coordinate product stories across releases, web, social, events, demos, videos and customer content
- Create setup guidance, tutorials and enablement that help customers, partners and field teams adopt products and realize value
- Align product, sales, marketing, communications and customer success teams on a consistent product story
What you bring
- At least seven years in product marketing, product management, strategy or a related area
- Deep experience shaping product positioning, messaging, narratives and competitive strategy for complex products
- Strong technical fluency and customer insight, with skill translating roadmaps, use cases and customer needs into business value
- Experience creating demos, videos, web materials, events or customer-facing content
Who this fits
This senior role suits someone who can move between product detail and customer-facing storytelling, and influence senior stakeholders across teams without direct authority. The stated base salary range is $143,400 to $216,900 annually.
From the employer
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.
Job Category
Marketing & CommunicationsJob Details
About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.
About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.
About The Role
We’re looking for a Senior Product Marketing Manager to serve as the strategic anchor certain products within the Sales Cloud portfolio. You’ll be the bridge between Product, customers, and the market—bringing deep product and customer understanding to shape positioning, messaging, product narratives, and the path to value from roadmap through adoption.
You’ll own the product story and serve as a trusted source of truth for the organization, ensuring customers, sellers, analysts, and partners understand the value and differentiation of our portfolio.
Key Responsibilities
Own Product Positioning & Messaging
Define differentiated positioning, messaging, value propositions, and technical narratives that clearly articulate what our products do, who they’re for, why they matter, and why Salesforce wins. Bring competitive and customer intelligence into how we tell the story.
Partner Deeply with Product
Own the relationship with Product and become a deep expert on the roadmap, technology, and customer use cases. Translate complex product capabilities and roadmaps into compelling market narratives and influence product and portfolio strategy.
Shape the Portfolio Story & Market Presence
Orchestrate the product story across releases, web, content, social, events, demos, videos, and customer stories. Partner with Communications and Analyst Relations to strengthen Salesforce’s category leadership and serve as a technical voice with industry analysts.
Drive Adoption & Path to Value
Define how customers realize value after purchase—from setup and technical guidance to best practices, tutorials, and maturity. Develop adoption content and enablement that helps customers, partners, CSG, and field teams get more value from the product.
Lead Cross-Functional Alignment
Bring Product, Sales, Marketing, Creative, Communications, AR/PR, Customer Success, and partners together around a clear product story and strategy. Build the source of truth that other teams rely on to tell the story consistently and credibly.
Qualifications
- 7+ years of experience in product marketing, product management, strategy, or a related field
- Deep experience developing positioning, messaging, product narratives, and competitive strategy for complex products
- Strong product and technical aptitude, with the ability to understand roadmaps, technology, and customer use cases and translate them into business value
- Deep understanding of customer needs, pain points, buying dynamics, and competitive markets
- Exceptional storytelling and communication skills across executive, technical, and customer audiences
- Experience developing product demos, videos, web content, events, and customer-facing content
- Experience working with Analyst Relations, Communications, Customer Success, partners, or field teams
- Proven ability to influence senior stakeholders and lead cross-functional teams without direct authority
- Strategic thinker who can navigate ambiguity and move from strategy to execution
What Success Looks Like
- You Sales Cloud products have a clear, differentiated, and market-leading product story
- Product and Marketing teams rely on your messaging as the source of truth
- Customers understand how to adopt the product and realize value
- Salesforce is recognized as a leader in the category
- Product adoption and maturity increase as customers move from purchase to value
Unleash Your Potential
When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.
Accommodations
If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.
Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.
Posting Statement
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.

The typical base salary range for this position is $143,400 - $216,900 annually. 

The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.Not this one either?
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