Social Media Manager salary
12 market ranges · employer-stated pay · updated Oct 31, 2026
The best-evidenced figure here is for social media manager roles at mid level across the United States: 120 postings where the employer stated pay put the middle half between $85,000 and $125,000, with a median of $101,250.
Pay rises with seniority across the United States: the medians run mid-level $101,250 and senior $130,000. Moving from mid-level to senior is worth roughly 28% more.
Every range here is counted from real postings, never modelled. 6 of the 12 ranges in the table rest on fewer than 10 postings and are marked hint: treat those as hints rather than benchmarks.
Social Media Manager pay by specialization
Social Media 263Paid Social 6Digital Marketing 1Content Marketing 1Influencer Marketing 1Growth Marketing 1
Live social media manager roles by marketing function. A title spans functions; each link opens that function's own benchmark.
Every measured range
12 by market and level| Market | Level | Market range | Median | Sample |
|---|---|---|---|---|
| United States · country-wide | Mid | $85,000 – $125,000 | $101,250 | 120 |
| United Kingdom · country-wide | Mid | £35,500 – £47,500 | £42,500 | 9hint |
| Canada · country-wide | Mid | CA$75,500 – CA$92,125 | CA$89,375 | 8hint |
| United States · country-wide | Senior | $105,000 – $156,000 | $130,000 | 21 |
| Remote · United States | Mid | $90,000 – $110,938 | $100,000 | 23 |
| Remote · United States | Senior | $125,000 – $144,000 | $130,000 | 9hint |
| Chicago | Mid | $77,500 – $92,500 | $81,975 | 5hint |
| London | Mid | £35,500 – £46,250 | £39,000 | 6hint |
| Los Angeles | Mid | $77,375 – $98,625 | $86,250 | 10 |
| New York | Mid | $86,500 – $136,250 | $109,500 | 31 |
| New York | Senior | $97,500 – $148,363 | $103,500 | 5hint |
| San Francisco | Mid | $125,000 – $182,500 | $140,000 | 13 |
Entry is junior titles. Mid is mid-level and manager titles. Senior is senior titles. Lead is director, VP and above. Rows marked hint rest on fewer than 10 postings: read them as a hint, not a benchmark.
Ranges span the 25th to 75th percentile of employer-stated base pay for the market and level. Median is the 50th percentile. Sample is the number of postings measured.
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Pay by market
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Social Media Manager vs adjacent roles
7 measured comparisons| Compared role | Level | Social Media Manager | Them | Gap | Sample |
|---|---|---|---|---|---|
| Marketing Manager | Mid · US | $101,250 | $125,000 | -19% | 120 / 1,222 |
| Community Manager | Mid · US | $101,250 | $88,255 | +15% | 120 / 118 |
| Digital Marketing Manager | Mid · US | $101,250 | $106,800 | similar pay | 120 / 49 |
| Content Marketing Manager | Mid · US | $101,250 | $115,000 | -12% | 120 / 43 |
| Community Manager | Senior · US | $130,000 | $107,600 | +21% | 21 / 30 |
| Marketing Manager | Senior · US | $130,000 | $160,000 | -19% | 21 / 739 |
| Content Marketing Manager | Senior · US | $130,000 | $143,500 | similar pay | 21 / 24 |
Median vs median at the same level and country, employer-stated pay, 20+ postings on each side. Positive means social media manager pays more. Medians within 10% show as similar pay.
Open social media manager roles · 85 with stated pay
this job's paywhere most pay sits here, $80,000–$150,000scale $40,000–$210,000
60 of 273 open roles. All social media manager jobs