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Social Media Manager salary

12 market ranges · employer-stated pay · updated Oct 31, 2026

The best-evidenced figure here is for social media manager roles at mid level across the United States: 120 postings where the employer stated pay put the middle half between $85,000 and $125,000, with a median of $101,250.

Pay rises with seniority across the United States: the medians run mid-level $101,250 and senior $130,000. Moving from mid-level to senior is worth roughly 28% more.

Every range here is counted from real postings, never modelled. 6 of the 12 ranges in the table rest on fewer than 10 postings and are marked hint: treat those as hints rather than benchmarks.

Social Media Manager pay by specialization

Social Media 263Paid Social 6Digital Marketing 1Content Marketing 1Influencer Marketing 1Growth Marketing 1

Live social media manager roles by marketing function. A title spans functions; each link opens that function's own benchmark.

Every measured range

12 by market and level
MarketLevelMarket rangeMedianSample
United States · country-wide Mid $85,000 – $125,000 $101,250 120
United Kingdom · country-wide Mid £35,500 – £47,500 £42,500 9hint
Canada · country-wide Mid CA$75,500 – CA$92,125 CA$89,375 8hint
United States · country-wide Senior $105,000 – $156,000 $130,000 21
Remote · United States Mid $90,000 – $110,938 $100,000 23
Remote · United States Senior $125,000 – $144,000 $130,000 9hint
Chicago Mid $77,500 – $92,500 $81,975 5hint
London Mid £35,500 – £46,250 £39,000 6hint
Los Angeles Mid $77,375 – $98,625 $86,250 10
New York Mid $86,500 – $136,250 $109,500 31
New York Senior $97,500 – $148,363 $103,500 5hint
San Francisco Mid $125,000 – $182,500 $140,000 13

Entry is junior titles. Mid is mid-level and manager titles. Senior is senior titles. Lead is director, VP and above. Rows marked hint rest on fewer than 10 postings: read them as a hint, not a benchmark.

Ranges span the 25th to 75th percentile of employer-stated base pay for the market and level. Median is the 50th percentile. Sample is the number of postings measured.

Opportunityby the team behind growthroles

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Pay by market

6 pages

Social Media Manager vs adjacent roles

7 measured comparisons
Compared roleLevelSocial Media ManagerThemGapSample
Marketing ManagerMid · US$101,250$125,000-19%120 / 1,222
Community ManagerMid · US$101,250$88,255+15%120 / 118
Digital Marketing ManagerMid · US$101,250$106,800similar pay120 / 49
Content Marketing ManagerMid · US$101,250$115,000-12%120 / 43
Community ManagerSenior · US$130,000$107,600+21%21 / 30
Marketing ManagerSenior · US$130,000$160,000-19%21 / 739
Content Marketing ManagerSenior · US$130,000$143,500similar pay21 / 24

Median vs median at the same level and country, employer-stated pay, 20+ postings on each side. Positive means social media manager pays more. Medians within 10% show as similar pay.

Open social media manager roles · 85 with stated pay

this job's paywhere most pay sits here, $80,000–$150,000scale $40,000–$210,000

Social Media Manager, Reddit Jerry.ai · Remote · US New $80,000–$120,000 1d ago Social Media Manager - Full time Four Seasons · Four Seasons Maui $95,000–$110,000 4d ago Social Media Manager Jci (JCI Confidential) · Glendale-Wisconsin-United States of America $135,000–$150,000 4d ago Social Media Manager, Platform Digital Media Management · Remote · US $52,000–$62,000 5d ago Digital Content and Social Media Manager CHAOS Industries · Washington $100,000–$140,000 6d ago Social Media Manager LEAP Legal Software · Toronto CA$85,000–CA$100,000 6d ago Social Media Manager tmp · Remote · US $65,000–$70,000 6d ago Social Media Manager, Dental Henryschein · Remote · US $114,000–$179,000 7d ago Social Media Sr. Manager Blueorigin · Space Coast $134,434–$188,207 8d ago Senior Social Media Manager Glean · Mountain View $172,000–$198,000 8d ago Social Media Manager Stanley 1913 · Seattle $95,000–$110,000 11d ago Social Media Manager visitseattle · Seattle $82,000–$110,000 11d ago Social Media Manager BMO · Toronto CA$55,500–CA$120,000 12d ago Social Media Manager Nestlé · Crawley £38,000–£42,000 12d ago Social Media Manager, NT Live NinjaTrader · Remote · US $85,000–$100,000 12d ago Social Media Manager, NT Tech NinjaTrader · Chicago $85,000–$100,000 12d ago Social Media Manager Wix · New York $110,000–$130,000 12d ago Social Media Manager Zendesk · Remote · US $99,000–$149,000 12d ago Senior Social Media Manager Bigcommerce · Remote · US $110,000–$150,000 13d ago Social Media Manager, Beckett Collectors · Plano $69,820–$90,356 13d ago Social Media Manager, X PragerU · Los Angeles $75,000–$95,000 13d ago Social Media Manager Digital Media Management · Remote · US $52,000–$62,000 2w ago Social Media Manager. Digital Media Management · Remote · US $52,000–$62,000 2w ago Social Media Manager - Permanent Iagvme · Cambridgeshire £53,303 2w ago Social Media Manager OLIVER Agency - North America · New York $80,750–$90,250 2w ago Global Social Media Manager Abbott · Alameda $114,000–$228,000 2w ago Social Media Manager Cancerresearchuk · Stratford £43,000–£47,000 2w ago Senior Social Media Manager Cancerresearchuk · Stratford £48,000–£51,000 2w ago Social Media Manager, Women’s Lifestyle Eevd · London £40,000–£45,000 2w ago Social Media Manager Pillsbury · New York $120,000–$150,000 3w ago Social Media Manager/Content (Football) Teamwass · Los Angeles $71,000–$82,000 3w ago Paid Social Media Manager Whalar Group · New York $75,000–$100,000 3w ago Senior Staff Social Media Manager Bostondynamics · Waltham Office $120,000–$145,000 3w ago Social Media Manager Motorolasolutions · Chicago $110,000–$115,000 3w ago Regional Marketing and Social Media Manager, Quebec Canadiantirecorporation · Laval CA$79,000–CA$105,000 3w ago Social Media Manager - Pickleball TV Edyy · Santa Monica $80,000–$90,000 3w ago Associate Social Media Manager GT'S Living Foods · Los Angeles $80,000–$95,000 3w ago Social Media Manager Rothy's · San Francisco $120,000–$145,000 3w ago Corporate Social Media Manager Pacifichospitality · Busch Group – Irvine, CA $105,000 3w ago Social Media Manager Tower 28 Beauty · Los Angeles $90,000–$115,000 3w ago Social Media Manager vCluster Labs · Remote · US $105,000–$125,000 3w ago Social Media Manager Filson · Seattle $80,168–$86,000 4w ago Social Media Manager Hercules · San Francisco $100,000–$200,000 4w ago Social Media Manager LA Clippers · Inglewood $90,000–$105,000 4w ago French Speaking Social Media Manager ALPADIA Language Schools SA · London £45,000–£50,000 4w ago Social Media Manager (Austin, TX - In Office) selfpublishing.com · West Lake Hills $40,000–$60,000 4w ago Senior Social Media Manager Imprint · New York $150,000–$200,000 5w ago Social Media Manager / Content Strategist 321theagency · Orlando $60,000–$75,000 5w ago Senior Content Marketing & Social Media Manager Hatch · Remote · US $108,000–$180,000 5w ago Social Media Manager Terumo Americas · Somerset $97,300–$136,510 6w ago Social Media Manager Amplitude · San Francisco $167,000–$251,000 6w ago Senior Social Media Manager - AWON Movers+Shakers · United States $95,000–$110,000 6w ago Senior Social Media Manager, Developer Community Snowflake · Menlo Park $145,000–$190,000 6w ago Senior Social Media Manager (B2B) Movers+Shakers · LA / NYC $95,000–$110,000 7w ago Social Media Manager (Cosori) Vesync · Tustin $90,000 7w ago Senior Social Media Manager Juniper Square · Remote · US $108,000–$170,000 7w ago Social Media Manager (HallPass) David Protein · New York $115,000–$125,000 7w ago Social Media Manager - Remote Reedsy · Remote · UK €40,000–€55,000 7w ago Founding Social Media Manager Paraform · San Francisco $175,000–$190,000 7w ago Social Media Manager Ripple · New York $132,000–$165,000 7w ago

60 of 273 open roles. All social media manager jobs

Opportunity

Social Media Manager work from LinkedIn, X, Reddit and Upwork, in one list.

Each morning you get everything that fits, strongest first.

Find me work

By the team behind growthroles.