Social Media Manager
Mid-level Social Media role at Vesync. Tustin · full-time · $90,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Own channel strategy and brand voice across Instagram, Facebook, YouTube, TikTok, X, Reddit, and LinkedIn
- Create platform-specific graphics, short videos, live broadcasts, and stories with design and marketing partners
- Run regional accounts by publishing content and answering comments and private messages
- Build community through conversations, interactive campaigns, social listening, and timely issue response
- Review social metrics, sentiment, and trends, then report insights and refine content
What you bring
- Bring a bachelor's degree in marketing, communications, digital media, or a related field
- Offer at least five years in social media management or digital marketing
- Write and communicate clearly while using tools such as Sprinkr, Hootsuite, Sprout Social, or Google Analytics
- Turn performance data into decisions with creativity and close attention to detail
- Be willing to appear on camera when content requires it
Who this fits
This is a full-time, onsite role in Tustin, California. You’ll suit a hands-on manager environment if you take ownership, handle multiple projects, collaborate across functions, and keep improving in a fast-moving setting. The role also involves working with global leadership and appearing on camera as needed.
From the employer
The Company:
VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.
We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention - just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot - we also need driven and talented people to join our team.
That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work - they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.
Check out our brands:
levoit.com | cosori.com | etekcity.com| pawsync.com
Responsibilities:
Social Strategy, Content Creation & Scheduling (60%)- Drive social media, channel strategy, management, and brand voice across company social channels (e.g., Instagram, Facebook, YouTube, TikTok, X, Reddit, and LinkedIn)
- Collaborate with design, marketing and other teams, integrate resources, and ensure high-quality content that is adapted to the characteristics of different social media platforms.
- Ideatea and execute diversified content forms (graphic, short - video, live - broadcast, story, etc.) to enhance user participation and stickiness
- Be responsible for the daily operation of the official social media accounts in the region, including content posting, comment and private - message replies, to maintain the high activity of the accounts
- Foster two-way conversations by actively responding to comments, messages, and mentions, showing genuine interest in community members and building trust through authentic engagement.
- Encourage participation with interactive content such as polls, questions, and user-generated content campaigns, making community members feel valued and involved in brand activities.
- Handle social listening to track brand sentiment and trends.
- Stay updated on social media trends and emerging platforms, identify opportunities for brand engagement and act as a brand ambassador to strengthen the brands social presence.
- Monitor social sentiment and address negative feedback or crises promptly to protect the brand’s reputation.
- Monitor social media conversations, analyze performance metrics, and adjust strategies to optimize engagement, reach, and ROI.
- Prepare regular reports highlighting key insights and recommendations.
- Use data to optimize content and strategy.
Key Metrics
- Follower Growth
- Total Engagements
- Engagement Rate
- CTR
- Social Sentiment
Qualification:
- Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
- 5+ years of experience in social media management or digital marketing.
- Strong knowledge of major social media platforms and tools.
- Excellent writing, editing, and communication skills.
- Ability to analyze data and make informed decisions.
- Creative mindset with attention to detail.
- Experience with social media management and analytics tools (e.g. Sprinkr, Hootsuite, Sprout Social, Google Analytics).
- A desire to be in front of the camera as needed for content
Attributes:
- Entrepreneurial spirit, grit, resilience, and find a way to get things done.
- Proactive, results-driven with high ownership and commitment.
- Growth mindset with a desire to innovate and continuously improve.
- Collaborate with a global leadership team and talented professionals across multiple functions.
- Work in a fast-paced, dynamic environment focused on innovation and customer-centric strategies.
- High integrity and humility, with a proactive and ownership-driven approach.
- Comfortable managing multiple projects at once.
Location: Tustin, CA
Perks and Benefits:
· 100% covered Medical/Dental/Vision for employee AND spouse + dependents!
· 401K with 4% employer match (eligible after 90 days of employment) and immediate vesting
· Generous Sick + Vacation policy + paid holidays
· Life Insurance
· Voluntary Life Insurance
· Disability Insurance
· Critical Illness Coverage
· Accident Insurance
· Healthcare FSA
· Dependent Care FSA
· Travel Assistance Program
· Employee Assistance Program (EAP)
· Fully stocked kitchen
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