Social Media Manager (HallPass)

David Protein Open · verified Sep 13, 2026

On-site New York Manager Social Media

Mid-level Social Media role at David Protein. New York · $115,000–$125,000 base.

SalaryStated by David Protein

$115,000 – $125,000

Base salary for this role, in USD per year, as published in the posting.

This role, from David ProteinOur estimate for the market: $76,875–$117,600

Above the market median of $94,906 for mid-level social media roles in New York.

Worked out from 52 postings that stated pay, median $94,906. Last updated Sep 12, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set organic social priorities, recurring content themes, posting rhythm, and growth goals
Run TikTok, Instagram, and other channels, covering posts, captions, community, and trend response
Lead creators from sourcing through contracts, briefs, rights, payment terms, seeding, and results
Pitch launches to social-first food publishers and track coverage alongside owned-channel performance
Brief partners, make mobile-native content, and turn reporting into content decisions

What you bring

Bring three to five years in organic social or brand marketing, including two years managing brand channels
Show end-to-end creator program ownership, including personally negotiating and contracting deals
Know TikTok and Instagram deeply, including algorithms, formats, and creator ecosystems
Write sharply, shoot and edit mobile content, direct talent, and use social and creator analytics tools
Include a portfolio of social work and creator programs you personally led

Who this fits

This role suits a self-directed social marketer who can move quickly across publishing, creator partnerships, content production, and reporting. Food, CPG, or consumer-brand experience is preferred. You’ll need to work full time from New York City in the office five days each week.

From the employer

The Company:

HallPass is building the next generation of candy. Our goal is simple: create the candy people already love, with a fraction of the calories, at the same price. HallPass recently launched nationwide at Walmart.

HallPass is part of the Medici Brands portfolio, alongside brands like David. This is a rare opportunity to join a breakout food brand at a pivotal stage of growth. Led by CEO Peter Rahal, Cofounder and Former CEO of RXBAR, and President Michael Tierney, Founder and Former CEO of Stuffed Puffs, HallPass brings together deep experience building and scaling category-defining consumer brands.

HallPass is working to reimagine one of the largest and most iconic categories in food, proving that better nutrition doesn’t have to come at the expense of taste or price. With national distribution and ambitious plans to expand our product portfolio and retail presence, HallPass is working to become a leading candy brand in the U.S. and beyond.

Role & Responsibilities:

This role owns how HallPass shows up every day in our organic channels, our creator partnerships, and the social-first publishers that break snack news.

You’ll help define our voice on social, run our channels, own our influencer program end to end, and report on what’s working. It’s ideal for someone with strong brand instincts and native fluency in internet culture. You are equally comfortable writing a caption that lands, negotiating a creator deal, and presenting performance to leadership.

Social Strategy, Brand Voice & Channels

Own our organic social strategy, including platform priorities, content pillars, cadence, and growth targets
Help define and steward HallPass’s tone of voice on social
Run day-to-day publishing, copy, and community across TikTok, Instagram, and our secondary channels
Build the content calendar across always-on content, launches, and seasonal moments
Keep a pulse on trends and platform changes, and move fast on what’s worth chasing

Influencer & Creator Program

Own the creator program end to end, including sourcing, negotiation, contracting, briefing, and reporting
Build direct creator relationships across tiers, and manage program budget
Negotiate rates, deliverables, exclusivity, and usage rights
Run an always-on seeding program, with a clear ladder from gifted to paid to ambassador

Earned Media & Social Publishers

Own relationships with the social-first publishers and food accounts that break candy news
Pitch product news, drops, and packaging moments to earn coverage and reposts
Set earned pickup targets per launch and report on them alongside owned performance

Content & Reporting

Brief content into the creative and external partners
Create and edit social-native content yourself when speed matters
Own reporting on channel and influencer performance, and turn it into content decisions
Run a weekly pulse, a monthly report, a post-mortem per launch, and a quarterly readout

Requirements

3–5 years in organic social or brand marketing, including 2+ years owning a brand’s channels
CPG, food, or consumer brand experience preferred
Proven experience running a creator program end to end, negotiating and contracting deals yourself
Deep, native understanding of TikTok and Instagram — algorithms, formats, and the creator ecosystem
A writer first, with sharp instincts for voice and the ability to be funny on purpose
Comfortable shooting and editing mobile-native content, and directing talent on set
Strong analytical mindset, with fluency in social and creator tooling
Highly self-directed and fast. You think big and thrive in a feedback-rich environment
Please include a portfolio of social content and creator programs you personally led
Nice to have: building a program from scratch, food or CPG publisher relationships

Benefits

This is a full-time, in-office role based in New York City. We work onsite five days a week — when the culture fits, it is fun to be in the office together
Salary: $115k – $125k per year, inclusive of bonus
Company equity options
100% covered Health, Vision, Dental Insurance
401(k) with 4% match
Additional perks, such as covered gym expenses
Substantial and required PTO