Ecommerce Marketing Manager - Paid Media & Conversion
At a glance
Manager-level Paid Media role at The Growth Foundation. Oldbury · full-time · up to £60,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Run Meta and Google Ads directly, shaping campaign setup, bids, audiences, budgets and performance reporting
- Keep fresh ads in market, including launch campaigns, and test results before reducing weak performers or scaling winners
- Build on Klaviyo’s existing flows with campaigns, audience segments and new journeys to increase repeat buying and customer value
- Improve product pages, checkout and merchandising through structured tests, landing pages and offers
- Share commercial performance with the founders and coordinate promotions, peak trading periods and growth plans
What you bring
- You have personally managed Meta and Google Ads, ideally with substantial ecommerce or DTC spend
- You have improved site conversion through experiments, product-page work and merchandising
- You understand ecommerce unit economics and make decisions around margin, return on ad spend and revenue
- You can work with Klaviyo or a comparable email and SMS platform
Who this fits
This suits a hands-on ecommerce marketer whose strongest area is paid media and who wants to own results as the first marketing hire. You’ll work directly with the founders in a small, fast-moving team, rather than overseeing an agency. The role is based near Birmingham and offers a route toward Head of Marketing, with the possibility of building a team.
From the employer
About the Business
Our client is an established direct-to-consumer premium homewares business based near Birmingham. It has a loyal customer base and a strong reputation for quality.
The Role
This is the first dedicated marketing hire. You'll take full ownership of a seven-figure annual paid media budget. You'll be hands-on from day one. You'll run Meta and Google yourself, own Klaviyo, and take responsibility for how well the website converts.
This is not an agency-management role. The founders want someone who works inside the accounts. That means launching campaigns and new creative, reviewing results after a couple of weeks, cutting what isn't working and scaling what is. There's plenty of low-hanging fruit, and your work will have a direct, visible effect on revenue and profit.
As the business scales, there's a genuine path to Head of Marketing, with the chance to build your own team.
What You'll Be Doing
Paid media (Meta & Google), the core of the role
Take over full, hands-on management of Meta and Google Ads, including campaign structure, bidding, budgets, audiences and reporting
Manage a seven-figure annual spend, with a sharp focus on ROAS, CAC and profitable growth
Keep a steady pipeline of new creative live, including campaigns for every new product launch
Brief and manage UGC creators and outside creative support when needed
Test, review, trim and scale on a regular cycle, and bring new ideas to the founders without waiting to be asked
Email & SMS (Klaviyo)
Take ownership of Klaviyo from the founders, building on the existing flows (browse abandonment, cart abandonment and sample purchases)
Grow repeat purchases and customer lifetime value with campaigns, segmentation and new flows
Website conversion
Own conversion across the site, including product pages, checkout and merchandising
Plan and run a structured testing programme (A/B tests, landing pages, offers) and turn the results into revenue
Use customer insight and buying behaviour to help shoppers buy with confidence. This is a considered, high-value purchase, and the information you give customers matters.
Commercial ownership
Report clearly on performance and what it means for the business
Work closely with the founders on promotions, trading peaks and growth plans
What We're Looking For
Strong, hands-on experience running Meta and Google Ads yourself, not just overseeing an agency, ideally at significant spend in ecommerce or DTC
An all-round ecommerce marketer whose biggest strength is paid media
Solid working knowledge of Klaviyo or a similar email/SMS platform
Experience improving website conversion through testing, product page optimisation and merchandising
A commercial mindset: you understand unit economics and think in margin, ROAS and revenue, not just clicks
A genuine self-starter who spots opportunities and acts on them without needing constant direction, and knows when to bring the founders in
Comfortable in a small, fast-moving team where you own the results
Ambition and potential to grow into a Head of Marketing role
A passion for homewares isn't required. The founders care far more about sharp thinking and results.
Bonus points for: experience in homewares, interiors or other high-value, considered-purchase products; WooCommerce experience; briefing UGC creators or working with freelancers.
What's In It For You
Salary up to £60,000, depending on experience
Full ownership of a significant budget, with direct access to the founders
A first-hire role with real influence over the growth of an established brand
A clear route to progress into Head of Marketing
Additional benefits – holiday, pension, product discount, hybrid working, etc.
How to Apply
This search is being managed exclusively by The Growth Foundation on behalf of a confidential client. To apply, please use the link on this advert.
Shortlisted candidates will first have a short call with Emma, who will share full details of the business. Interviews with the founders will follow, and the final stage includes a practical task focused on commercial thinking.
If you haven't heard from us within two weeks of applying, please assume your application has not been successful on this occasion.
We welcome applications from people of all backgrounds. If you need any reasonable adjustments during the interview process, please let us know and we'll be happy to help.
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