Brand Manager salary
12 market ranges · employer-stated pay · updated Oct 30, 2026
The best-evidenced figure here is for brand manager roles at mid level across the United States: 124 postings where the employer stated pay put the middle half between $105,850 and $138,125, with a median of $122,500.
Pay rises with seniority across the United States: the medians run mid-level $122,500 and senior $138,000. Moving from mid-level to senior is worth roughly 13% more.
Every range here is counted from real postings, never modelled. 7 of the 12 ranges in the table rest on fewer than 10 postings and are marked hint: treat those as hints rather than benchmarks.
Brand Manager pay by specialization
Brand Marketing 468Communications 1
Live brand manager roles by marketing function. A title spans functions; each link opens that function's own benchmark.
Every measured range
12 by market and level| Market | Level | Market range | Median | Sample |
|---|---|---|---|---|
| United States · country-wide | Mid | $105,850 – $138,125 | $122,500 | 124 |
| Canada · country-wide | Mid | CA$82,222 – CA$119,125 | CA$102,500 | 12 |
| United Kingdom · country-wide | Mid | £47,400 – £56,250 | £51,450 | 8hint |
| United States · country-wide | Senior | $125,125 – $167,529 | $138,000 | 59 |
| Canada · country-wide | Senior | CA$98,056 – CA$123,040 | CA$116,520 | 6hint |
| Remote · United States | Mid | $82,150 – $122,000 | $111,313 | 5hint |
| Remote · United States | Senior | $125,000 – $138,000 | $130,000 | 5hint |
| Chicago | Mid | $103,350 – $130,000 | $117,200 | 9hint |
| Chicago | Senior | $123,164 – $130,060 | $130,060 | 10 |
| Los Angeles | Mid | $123,000 – $137,500 | $132,500 | 9hint |
| New York | Mid | $96,875 – $126,250 | $120,019 | 14 |
| Toronto | Mid | CA$93,125 – CA$124,000 | CA$117,500 | 7hint |
Entry is junior titles. Mid is mid-level and manager titles. Senior is senior titles. Lead is director, VP and above. Rows marked hint rest on fewer than 10 postings: read them as a hint, not a benchmark.
Ranges span the 25th to 75th percentile of employer-stated base pay for the market and level. Median is the 50th percentile. Sample is the number of postings measured.
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Pay by market
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Brand Manager vs adjacent roles
4 measured comparisons| Compared role | Level | Brand Manager | Them | Gap | Sample |
|---|---|---|---|---|---|
| Product Marketing Manager | Mid · US | $122,500 | $143,500 | -15% | 124 / 337 |
| Marketing Manager | Mid · US | $122,500 | $125,000 | similar pay | 124 / 1,215 |
| Product Marketing Manager | Senior · US | $138,000 | $172,500 | -20% | 59 / 349 |
| Marketing Manager | Senior · US | $138,000 | $160,000 | -14% | 59 / 738 |
Median vs median at the same level and country, employer-stated pay, 20+ postings on each side. Positive means brand manager pays more. Medians within 10% show as similar pay.
Open brand manager roles · 141 with stated pay
this job's paywhere most pay sits here, $95,600–$171,000scale $50,000–$240,000
Senior Brand Manager, smartwater & vitaminwater Coca-Cola Company · Atlanta New $139,600–$157,900 2d ago 
Field Brand Manager, HIV Gsk · Field Worker New €65,100–€108,500 2d ago 
Brand Manager - Pediatric Marketing Design - Nutrition - Columbus, OH Abbott · Columbus New $99,300–$198,700 3d ago 
Brand Manager Nestlé · Crawley New Up to £55,000 3d ago 
Senior Associate Brand Manager - Prego Campbellsoup · Camden $115,800–$159,200 4d ago Brand Manager, SGC Collectors · Boca Raton $110,000–$130,000 4d ago Global Brand Manager-Star Wars Hasbro · Boston $124,800–$187,300 4d ago 
Sr. Associate Brand Manager, Crackers Innovation Mars (External) · Illinois-Chicago $108,160–$148,720 4d ago Brand Manager, PediaSure Performance & Delivery - Nutrition - Columbus, OH Abbott · Columbus $99,300–$198,700 5d ago Sr Associate Brand Manager, V8 Beverage Campbellsoup · Camden $115,800–$159,200 5d ago Brand Manager, Global Portfolio Marketing CooperCompanies · Victor $121,608–$162,144 5d ago 
Brand Manager Float · Toronto CA$150,000–CA$170,000 5d ago 
Sr. Brand Manager - Cholula McCormick · Hunt Valley $140,500–$170,000 5d ago 
Brand Manager, Seasonals Mdlz · East Hanover $122,000–$167,750 5d ago Senior Associate Brand Manager, Ritz Innovation Mdlz · East Hanover $97,300–$133,815 5d ago Senior Brand Manager Novartis · Estonia €42,910–€79,690 5d ago Senior Brand Manager Novartis (Internal Careers for Acquired Entities) · Estonia €42,910–€79,690 5d ago Brand Manager – Graduate Entry (m/f/d) P&G · Schwalbach Am Taunus €69,000 5d ago 
Associate Brand Manager - UFS Condiments Unilever · Hoboken US $88,600–$133,000 5d ago 
Senior Extended Stay Brand Manager - Suburban Studios and MainStay Suites Choice Hotels · North Bethesda MD $114,907–$135,184 6d ago Senior Associate Brand Manager Kimberly-Clark · Chicago Commercial Center $116,380–$143,740 6d ago Senior Associate Brand Manager Kimberlyclark (Linkedin) · Chicago Commercial Center $116,380–$143,740 6d ago Associate Brand Manager - Foodservice Smithfieldfoods · Smithfield $55,000–$82,500 6d ago 
IBM Sr. Brand Manager CDW · Chicago $89,000–$126,200 9d ago 
Brand Manager, Vicks Helenoftroy · Marlborough $95,843–$120,000 9d ago Brand Manager - Emerging Brands Jack Link's Protein Snacks · Minneapolis $120,000–$150,000 9d ago Brand Manager, Entertainment Crackers Mars (External) · Illinois-Chicago $134,400–$184,800 9d ago 
Associate Brand Manager - Hybrid Stryker · Portage $102,600–$171,000 9d ago Brand Manager, Global New Product Innovation Church & Dwight · USA, Ewing, NJ $110,900–$157,900 10d ago Merchandising & Brand Manager Dufry · Philadelphia $70,035–$83,424 10d ago Senior Brand Manager Everyday Dose Inc. · Remote · US $120,000–$140,000 10d ago Assistant Brand Manager, Integrated Brand Marketing Signet Jewelers (BlueNile) · R2Net Operations New York $115,000–$130,000 10d ago 
Brand Manager - 9 Month FTC Trainline · London £45,000–£50,000 10d ago Marketing Brand Manager Abbott · Lake Forest $113,300–$226,700 11d ago 
Brand Manager - Action Figures, Plush & Imaginext Mattel · Warsaw PLN 147,440–PLN 175,085 11d ago Associate Brand Manager, Similac Delivery & Performance - Nutrition - Columbus, OH Abbott · Columbus $78,000–$156,000 12d ago Associate Brand Manager / Sr Associate Brand Manager-Home Care Church & Dwight · USA, Ewing, NJ $71,000–$131,700 12d ago Associate Brand Manager Mars (External) · CAN-Ontario-Toronto CA$71,111–CA$93,333 12d ago Senior eCommerce Brand Manager, Private Label McKesson · Remote · US $103,500–$172,500 12d ago Senior Brand Manager - Health Care Professional Advocacy P&G · CINCINNATI GENERAL OFFICES $125,700–$157,100 12d ago Brand Manager, Away From Home Innovation - Condiments & Sauces US Kraft Heinz · Chicago $120,800–$151,000 12d ago Assistant Brand Manager, Marketing Blue Nile · New York $115,000–$130,000 13d ago 
Brand Manager - Brand Management Creative Artists Agency (CAA) · New York $68,000–$100,000 13d ago Brand Manager Eour · Turlock $110,000–$135,000 2w ago 
Associate Brand Manager – Merchandising TTI · Toronto CA$70,000–CA$82,500 2w ago Merchandising & Brand Manager Dufry · Pittsburg $67,559 2w ago Senior Brand Manager - Black Label® Bacon - Retail - Corporate Office (Austin, MN) Ekkh · Austin $122,800–$171,925 2w ago 
Senior Partnerships Brand Manager PlayStation Global · United States, San Mateo, CA $155,200–$232,800 2w ago 
Brand Manager Chghealthcare · Salt Lake City $92,900–$179,700 2w ago Group Brand Manager, Independent Dealer Marketing Sbdinc · Valley City $95,600–$153,900 2w ago Brand Manager, EMEA | Foot & Ankle Stryker · Amsterdam £62,900–£104,800 2w ago Associate Brand Manager - Innovation (Multiple Positions) US Kraft Heinz · Chicago $104,200–$130,200 2w ago Brand Manager, V8 Energy Campbellsoup · Camden $132,900–$182,700 2w ago Associate Brand Manager / Sr. Associate Brand Manager - Haircare (Toppik and Nair) Church & Dwight · USA, Ewing, NJ $71,000–$131,700 2w ago 
Senior Brand Manager monsterenergy · Corona $107,250–$143,000 2w ago Associate Brand Manager Conagra Brands (Careers US) · Chicago $82,000–$120,000 3w ago 
Brand Manager - Industry Thought Leadership Kcura · Illinois $118,000–$178,000 3w ago Brand Manager The Wonderful Company · Los Angeles $130,000–$145,000 3w ago Brand Manager, Media - Nutrition - Columbus, OH Abbott · Columbus $99,300–$198,700 3w ago 
Brand Manager Clearesult · Remote · US $65,700–$98,600 3w ago
Field Brand Manager, HIV Gsk · Field Worker New €65,100–€108,500 2d ago Brand Manager - Pediatric Marketing Design - Nutrition - Columbus, OH Abbott · Columbus New $99,300–$198,700 3d ago Brand Manager Nestlé · Crawley New Up to £55,000 3d ago Senior Associate Brand Manager - Prego Campbellsoup · Camden $115,800–$159,200 4d ago Brand Manager, SGC Collectors · Boca Raton $110,000–$130,000 4d ago Global Brand Manager-Star Wars Hasbro · Boston $124,800–$187,300 4d ago Sr. Associate Brand Manager, Crackers Innovation Mars (External) · Illinois-Chicago $108,160–$148,720 4d ago Brand Manager, PediaSure Performance & Delivery - Nutrition - Columbus, OH Abbott · Columbus $99,300–$198,700 5d ago Sr Associate Brand Manager, V8 Beverage Campbellsoup · Camden $115,800–$159,200 5d ago Brand Manager, Global Portfolio Marketing CooperCompanies · Victor $121,608–$162,144 5d ago Brand Manager Float · Toronto CA$150,000–CA$170,000 5d ago Sr. Brand Manager - Cholula McCormick · Hunt Valley $140,500–$170,000 5d ago Brand Manager, Seasonals Mdlz · East Hanover $122,000–$167,750 5d ago Senior Associate Brand Manager, Ritz Innovation Mdlz · East Hanover $97,300–$133,815 5d ago Senior Brand Manager Novartis · Estonia €42,910–€79,690 5d ago Senior Brand Manager Novartis (Internal Careers for Acquired Entities) · Estonia €42,910–€79,690 5d ago Brand Manager – Graduate Entry (m/f/d) P&G · Schwalbach Am Taunus €69,000 5d ago Associate Brand Manager - UFS Condiments Unilever · Hoboken US $88,600–$133,000 5d ago Senior Extended Stay Brand Manager - Suburban Studios and MainStay Suites Choice Hotels · North Bethesda MD $114,907–$135,184 6d ago Senior Associate Brand Manager Kimberly-Clark · Chicago Commercial Center $116,380–$143,740 6d ago Senior Associate Brand Manager Kimberlyclark (Linkedin) · Chicago Commercial Center $116,380–$143,740 6d ago Associate Brand Manager - Foodservice Smithfieldfoods · Smithfield $55,000–$82,500 6d ago IBM Sr. Brand Manager CDW · Chicago $89,000–$126,200 9d ago Brand Manager, Vicks Helenoftroy · Marlborough $95,843–$120,000 9d ago Brand Manager - Emerging Brands Jack Link's Protein Snacks · Minneapolis $120,000–$150,000 9d ago Brand Manager, Entertainment Crackers Mars (External) · Illinois-Chicago $134,400–$184,800 9d ago Associate Brand Manager - Hybrid Stryker · Portage $102,600–$171,000 9d ago Brand Manager, Global New Product Innovation Church & Dwight · USA, Ewing, NJ $110,900–$157,900 10d ago Merchandising & Brand Manager Dufry · Philadelphia $70,035–$83,424 10d ago Senior Brand Manager Everyday Dose Inc. · Remote · US $120,000–$140,000 10d ago Assistant Brand Manager, Integrated Brand Marketing Signet Jewelers (BlueNile) · R2Net Operations New York $115,000–$130,000 10d ago Brand Manager - 9 Month FTC Trainline · London £45,000–£50,000 10d ago Marketing Brand Manager Abbott · Lake Forest $113,300–$226,700 11d ago Brand Manager - Action Figures, Plush & Imaginext Mattel · Warsaw PLN 147,440–PLN 175,085 11d ago Associate Brand Manager, Similac Delivery & Performance - Nutrition - Columbus, OH Abbott · Columbus $78,000–$156,000 12d ago Associate Brand Manager / Sr Associate Brand Manager-Home Care Church & Dwight · USA, Ewing, NJ $71,000–$131,700 12d ago Associate Brand Manager Mars (External) · CAN-Ontario-Toronto CA$71,111–CA$93,333 12d ago Senior eCommerce Brand Manager, Private Label McKesson · Remote · US $103,500–$172,500 12d ago Senior Brand Manager - Health Care Professional Advocacy P&G · CINCINNATI GENERAL OFFICES $125,700–$157,100 12d ago Brand Manager, Away From Home Innovation - Condiments & Sauces US Kraft Heinz · Chicago $120,800–$151,000 12d ago Assistant Brand Manager, Marketing Blue Nile · New York $115,000–$130,000 13d ago Brand Manager - Brand Management Creative Artists Agency (CAA) · New York $68,000–$100,000 13d ago Brand Manager Eour · Turlock $110,000–$135,000 2w ago Associate Brand Manager – Merchandising TTI · Toronto CA$70,000–CA$82,500 2w ago Merchandising & Brand Manager Dufry · Pittsburg $67,559 2w ago Senior Brand Manager - Black Label® Bacon - Retail - Corporate Office (Austin, MN) Ekkh · Austin $122,800–$171,925 2w ago Senior Partnerships Brand Manager PlayStation Global · United States, San Mateo, CA $155,200–$232,800 2w ago Brand Manager Chghealthcare · Salt Lake City $92,900–$179,700 2w ago Group Brand Manager, Independent Dealer Marketing Sbdinc · Valley City $95,600–$153,900 2w ago Brand Manager, EMEA | Foot & Ankle Stryker · Amsterdam £62,900–£104,800 2w ago Associate Brand Manager - Innovation (Multiple Positions) US Kraft Heinz · Chicago $104,200–$130,200 2w ago Brand Manager, V8 Energy Campbellsoup · Camden $132,900–$182,700 2w ago Associate Brand Manager / Sr. Associate Brand Manager - Haircare (Toppik and Nair) Church & Dwight · USA, Ewing, NJ $71,000–$131,700 2w ago Senior Brand Manager monsterenergy · Corona $107,250–$143,000 2w ago Associate Brand Manager Conagra Brands (Careers US) · Chicago $82,000–$120,000 3w ago Brand Manager - Industry Thought Leadership Kcura · Illinois $118,000–$178,000 3w ago Brand Manager The Wonderful Company · Los Angeles $130,000–$145,000 3w ago Brand Manager, Media - Nutrition - Columbus, OH Abbott · Columbus $99,300–$198,700 3w ago Brand Manager Clearesult · Remote · US $65,700–$98,600 3w ago 60 of 469 open roles. 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