Associate Brand Manager, Similac Delivery & Performance - Nutrition - Columbus, OH
At a glance
Manager-level Brand Marketing role at Abbott. Columbus · full-time · $78,000–$156,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Turn Similac consumer, shopper, retailer and syndicated data into growth recommendations and performance readouts
- Build forecasts and scenarios, then assess pricing response, promotions, product mix and retail results
- Find distribution gaps and channel expansion options, and assess trade and shopper spend after campaigns
- Work with Sales and Category teams on retailer plans, and support launches with business cases and pricing advice
- Prepare leadership recommendations and planning materials, aligning teams across marketing, finance, supply chain and insights
What you bring
- A bachelor’s degree, preferably in marketing, business, economics, analytics or a related area
- Two to five years in brand management, commercial strategy, revenue growth, category management or consumer-packaged-goods marketing
Who this fits
This suits an analytically minded brand marketer who can connect commercial data to practical recommendations and influence senior partners. The role is based on-site in Columbus, includes travel, and does not offer visa sponsorship or relocation assistance.
From the employer
JOB DESCRIPTION:
Associate Brand Manager, Similac Delivery & Performance
About Abbott
Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, and Glucerna® – to help them get the nutrients they need to live their healthiest lives.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:
- Career development with an international company where you can grow the career you dream of.
- Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
- An excellent retirement savings plan with high employer contribution
- Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
The Associate Brand Manager, Similac Delivery & Performance position is based in Columbus, OH within Abbott’s Nutrition Division.
This role supports the translation of brand strategy into measurable commercial results across retail channels through strong analytical and business partnership capabilities. The ideal candidate combines experience in business analytics, forecasting, revenue management, and retail execution with marketing acumen to identify growth opportunities, optimize investments, and contribute to profitable market share growth.
The Associate Brand Manager will support commercial analytics, performance measurement, pricing architecture, assortment optimization, and demand forecasting for the Similac portfolio. This individual will leverage consumer, shopper, syndicated, financial, and retail performance data to identify opportunities, inform decision-making, and support profitable growth. This role requires a strong analytical mindset, the ability to connect insights to business actions, and effective collaboration with cross-functional partners to deliver against portfolio objectives.
What You'll Work On
Strategic & Commercial Analytics & Marketing Leadership
Serve as the business performance lead for Similac, translating data, insights, and market trends into actionable growth strategies.
- Identify key consumption drivers, growth opportunities, risks, and market dynamics through analysis of consumer, shopper, retailer, and syndicated data.
- Develop data-driven recommendations to maximize revenue, profitability, and market share.
- Support business forecasting processes, scenario planning, and demand projections to back financial and operational decision-making.
- Conduct analyses on pricing elasticity, promotional effectiveness, assortment optimization, and retail performance.
Retail Strategy & Revenue Growth Management
- Evaluate distribution opportunities, whitespace opportunities, and channel expansion strategies to accelerate growth.
- Optimize trade and shopper marketing investments through ROI analysis, performance measurement, and post-event evaluations.
- Partner with Sales and Category Leadership to develop compelling retailer strategies and customer-facing growth stories.
Strategic Planning & Execution
- Translate brand positioning and marketing strategies into actionable retail programs that drive consumer conversion and customer growth.
- Partner with Innovation teams to support new product launches through business case development, launch analytics, pricing recommendations, and commercialization planning.
- Develop executive-level recommendations supported by analytics and strategic rationale.
- Aid in National Sales Meeting content, business planning materials, and senior leadership presentations.
Cross-Functional Leadership
- Collaborate closely with Marketing, Sales, Finance, Supply Chain, Insights & Analytics, R&D, Regulatory Affairs, Shopper Marketing, and Executive Leadership to drive business objectives.
- Influence senior stakeholders through fact-based recommendations and strategic storytelling.
- Build alignment across functions to ensure effective execution of growth initiatives and business priorities.
Required Qualifications
- BA/BS degree required, preferably in Marketing, Business, Economics, Analytics or a related field.
- 2-5 years of experience in Brand Management, Commercial Strategy, Revenue Growth Management, Category Management, or Consumer-Packaged Goods Marketing.
Preferred Qualifications
- MBA strongly preferred.
- Experience with forecasting, demand planning, profitability analysis, and business performance management.
- Experience analyzing syndicated data sources (Circana/IRI, Nielsen, Numerator, retailer POS data, shopper insights, etc.).
- Strong financial acumen, including P&L management, pricing analysis, ROI optimization, and trade investment evaluation.
- Exceptional communication, presentation, and executive storytelling capabilities.
MISC:
- This is an on-site role - not a remote role.
- Sponsorship: we will not provide sponsorship of any kind for this role (including OPT).
- Relocation assistance is not offered for this role.
Learn more about our benefits that add real value to your life to help you live fully: www.abbottbenefits.com
Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal
The base pay for this position is
$78,000.00 – $156,000.00In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
ANPD Nutrition Products
LOCATION:
United States > Columbus : RP02
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes, 10 % of the Time
MEDICAL SURVEILLANCE:
No
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf
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