Brand Manager, Global New Product Innovation
At a glance
Manager-level Brand Marketing role at Church & Dwight. USA, Ewing, NJ · full-time · $110,900–$157,900 base.
growthroles summary, based on the employer's posting.
What you'll do
- Set consumer-focused marketing plans for Personal and Oral Care that support share, sales, profit and brand distinction
- Use consumer research, market signals and business data to choose innovation priorities and recommend next steps
- Find adjacent category opportunities and build business cases covering market potential, brand fit, returns and operational impact
- Guide cross-functional product work from concept testing and feasibility through forecasting, retailer sell-in and launch
- Lead innovation team reviews and keep senior leaders informed on high-visibility initiatives
What you bring
- A bachelor’s degree and at least seven years in marketing or global new product innovation
- Experience developing new products or bringing them to market
- Strong project leadership across complex, cross-functional innovation work from early concept to commercialization
- You can assess consumer research, analyze P&L performance and present insight-led business cases to senior stakeholders
Who this fits
This manager role suits someone who can lead new product work independently and influence senior leaders across functions. It is hybrid in Ewing, New Jersey, with in-person attendance Tuesday through Thursday and remote work available Monday and Friday. The stated base salary range is $110,900 to $157,900, with bonus eligibility.
From the employer
A collective energy and ambition. A place where you can make a real difference.
We’re a company that genuinely cares about our people, our products, our consumers and the environment.
Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.
United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.
Job Summary
Church & Dwight is seeking a Brand Manager to join our team. This role is responsible for leading product and strategy development for Personal and Oral Care, within Global New Product Innovation
About the Role
The Brand Manager will partner cross-functionally to identify, shape, and advance new growth platforms, consumer-led concepts, and commercialization plans that expand the Oral Care portfolio into adjacent categories. Independently lead key, high-visibility initiatives and provide regular updates to senior leadership.
- Innovation: We consistently generate new ideas, thinking outside the box while remaining strategically focused. We always think in terms of possibilities, not limitations.
- Collaboration: We rely on open and honest communication to develop productive working relationships within and across our business units and functions. The mutual respect we have for our colleagues enables us to challenge each other, leading to an even more cohesive team.
- Focus: We maintain a laser-like focus on our consumers. We will grow by leveraging consumer insights on all our brands and will continue to be industry leaders.
- Entrepreneurialism: We pride ourselves on fostering this spirit where risk-taking and action is encouraged. We are extremely competitive externally, but not internally.
Work Environment
Hybrid: This is a hybrid role based in Ewing, NJ and requires in- person attendance on Tuesdays, Wednesdays, and Thursdays, with remote work options on Mondays and Fridays.
Role Accountabilities and Responsibilities
- Develop and execute consumer- and customer-centric marketing strategies that drive market share, incremental net sales, profitability, and long-term brand differentiation.
- Leverage market research, consumer insights, and market trends to inform decisions and create integrated, holistic innovation strategies aligned with each brand’s mission and vision.
- Conduct comprehensive business analysis and reporting, translating data into actionable recommendations that guide strategic decisions and innovation priorities.
- Partner with R&D, Consumer Insights, Sales, and cross-functional teams to develop product concepts, refine consumer propositions, and build category extension strategies that unlock incremental growth.
- Shape the future growth of the Personal Care portfolio by identifying and developing category extension opportunities grounded in consumer needs, market trends, and right-to-win. Lead upstream innovation work to define new spaces for expansion and translate insights into actionable product and platform strategies.
- Build robust business cases to evaluate category extension opportunities, including market potential, strategic fit, financial returns, and operational implications, to secure leadership alignment and investment.
- Lead cross-functional team meetings and manage the end-to-end development and commercialization of NPD initiatives, ensuring seamless coordination from concept through launch. Responsibilities include concept validation, technical feasibility, PCPS evaluation, financial analysis, new item forecasting, competitive analysis, Stage Gate leadership, sales samples, sell sheets, sales presentations, retailer sell-in strategy, launch planning, package development, and art release.
Education and Experience
Required Qualifications:
- BA/BS required
- 7+ years in Marketing and/or GNPI experience required.
- Experience in prior innovation / new product development; and/ or commercializing products
- Strong project management skills, with experience leading complex, cross-functional innovation initiatives from concept through commercialization
- A balance of art & science – ability to think creatively & strategically, with a strong business mindset, and the ability to develop & judge new ideas and launch strategies
- Strong strategic and influencing skills, comfortable working with senior stakeholders including EVP’s and able to manage ambiguity
- Strong understanding of common consumer marketing research tools and techniques
- Strong storytelling skills, with the ability to translate consumer insights, product benefits, and business rationale into compelling narratives for external customers and consumers, as well as clear, persuasive communication for internal stakeholders and leadership
- Experience with P&L analysis
Compensation and Benefits
The U.S. base salary range for this full-time position is $110,900– $157,900. This position is also eligible for a bonus.
As a Church & Dwight US employee, you (and eligible dependents, as applicable) will have access to medical, dental, vision, basic life insurance, paid vacation and sick time, and Paid Parental Leave. U.S. employees are entitled to paid holidays, floating holidays, and vacation days starting in their first year of employment depending on hire date. You are also able to participate in our 401k retirement plan (with company match and profit-sharing) and Discounted Employee Stock Purchase Plan.
The actual base pay offered to the successful candidate will be based on multiple factors, including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal pay parity. Compensation decisions are dependent upon the facts and circumstances of each position and candidate.
Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.
For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/
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