Global Brand Manager - Portfolio & Innovation

Lotus Bakeries jobslotusbakeries.com Open · verified Sep 19, 2026

Lembeke Manager Brand Marketing

Mid-level Brand Marketing role at Lotus Bakeries. Lembeke.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own multiple innovation projects from initial concept through launch and deliver the global innovation roadmap
Work with local marketing teams worldwide to tailor new products to regional consumers and market conditions
Coordinate with R&D, Engineering, Operations, QA, Procurement and Sales to make launches feasible and scalable
Manage the global portfolio by reviewing performance, trends, consumer insights and competition across range, pricing, format and channels

What you bring

A Master’s degree in Marketing, Business or Innovation
At least eight years in FMCG product management, innovation or portfolio strategy
Experience managing innovation through commercialization, plus an interest in the technical side of Operations
Strong project leadership and stakeholder management across production sites, commercial teams and the Executive Committee
The ability to turn complex data and insights into clear recommendations and actions, while adapting communication for different audiences

Who this fits

You’ll suit a collaborative, optimistic and solutions-focused working style with substantial global stakeholder contact. The role is based in Lembeke, Belgium. It fits someone comfortable balancing strategic portfolio work with hands-on innovation project leadership.

From the employer

Ready for a next step in our career and looking for the opportunity to take on a challenging role that combines strategic portfolio management with innovation project management? Join us and help shape a strong and consumer relevant global portfolio.

Through fully owning and driving the end-to-end project management of multiple innovation initiatives, you develop and execute the global innovation roadmap.
From ideation to launch, you collaborate cross-functionally to ensure succesful execution.
You partner with local (marketing) teams from all over the world to adapt and tailor global innovations to meet regional consumer preferences and market conditions
Aligning with R&D, Engineering, Operations, QA, Procurement and Sales, you ensure feasibility, scalability and commercial succes of new product launches.
Next to innovation, co-managing the existing portfolio is also a main component for this position.
On a global scale, you balance range, pricing, format and channel strategy to maximize market performance.
In order to define initiatives for portfolio optimization and identify opportunities, you monitor and analyze performance of current range, market trends, consumer insights and competitive dynamics.

To be able to achieve the above and be successful in this role we believe you need to have:

A strong academic background with a Master’s degree in Marketing, Business or innovation
A solid experience (8 years) in product management, innovation or portfolio strategy within FMCG
Expertise in end-to-end innovation processess, from ideation to commercialization. A unique aspect in our approach is the close connection to Opearations, so having an extra taste for the technical side is an added bonus.
Excellent project management skills, with experience in leading cross-functional teams
The proven ability to interpret data and translate complex insights into clear strategic recommendations and concrete relevant actions.
Substantial stakeholder management skills, ranging from local production sites over global commercial teamsto the Executive Committee.
Exceptional communication skillsadjusting tone and content to engage a wide range of stakeholders.
Combines a collaborative spirit with an optimistic, solutions‑focused attitude.