Assistant Brand Manager, Marketing

Blue Nile Open · verified Oct 19, 2026

On-site New York Full-time Manager Brand Marketing

At a glance

Manager-level Brand Marketing role at Blue Nile. New York · full-time · $115,000–$130,000 base.

SalaryStated by Blue Nile

$115,000 – $130,000

Base salary for this role, in USD per year, as published in the posting.

This role, from Blue NileOur estimate for the market: $87,500–$137,500Median $115,000

The range includes the market median of $115,000 for mid-level brand marketing roles in New York.

Worked out from 53 postings that stated pay, median $115,000. Last updated Oct 19, 2026.

RoleBrand Marketing

SeniorityManager

LocationNew York

WorkplaceOn-site

EmploymentFull-time

Base pay$115,000–$130,000

PostedOct 19, 2026 · today

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Build campaigns across digital, social, influencer, PR and experiential channels to grow awareness, engagement and loyalty
Shape brand stories and messaging, keeping them aligned across customer-facing channels
Research market trends and competitors, then use campaign and brand-health results to recommend improvements
Coordinate partnerships, seasonal programs, product launches and promotions through planning and execution
Align work with creative, performance marketing and product teams while upholding brand guidelines

What you bring

A bachelor's degree in marketing, communications or a related area
At least four years in brand marketing, ideally in luxury, retail or another listed sector
Experience delivering multichannel marketing with creative teams and developing content
You can interpret marketing metrics and turn results into useful recommendations

Who this fits

This suits a detail-focused marketer who can manage projects and collaborate across teams. The role is based on-site in New York. Blue Nile will not sponsor new employment authorization for this position.

From the employer

Blue Nile is a leading company of certified diamonds, engagement rings and fine jewelry. Our standards are amongst the highest of all jewelers, while we prioritize customer experience and extraordinary value while leading the industry in quality, product, and style.

The Assistant Brand Manager, Marketing – Blue Nile will support the execution of brand marketing initiatives that enhance awareness, engagement, and customer loyalty. This role is ideal for a strategic and detail-oriented marketer who thrives in a fast-paced environment. You will work cross-functionally to help implement multi-channel campaigns, analyze brand performance, and maintain brand consistency across all touchpoints.

Responsibilities

To Develop and execute integrated brand marketing campaigns across digital, social, influencer, PR, and experiential channels.
Support brand storytelling and messaging, ensuring consistency across all customer touchpoints.
Work closely with creative, performance marketing, and product teams to align marketing initiatives with business goals.
Conduct market research and competitive analysis to identify trends and opportunities for brand growth.
Monitor campaign performance and brand health metrics, providing insights and recommendations for optimization.
Manage brand partnerships and collaborations, ensuring successful execution and strategic alignment.
Lead the planning and execution of seasonal marketing initiatives, product launches, and promotional campaigns.
Ensure brand guidelines and messaging are maintained across all marketing channels.

Requirements

Bachelor's degree in Marketing, Communications, or related field.
4+ years of experience in brand marketing, preferably in luxury, retail, fashion, or e-commerce.
Strong understanding of digital marketing, social media, influencer strategy, and PR.
Experience working with creative teams, content development, and multichannel marketing execution.
Analytical mindset with the ability to track marketing performance metrics and provide strategic insights.
Strong communication, project management, and cross-functional collaboration skills.

Benefits

At Blue Nile, many of our roles offer a high-quality, comprehensive benefits package including healthcare, paid time off, retirement planning and opportunities for career advancement. Some offerings are dependent upon the role, employment type, work schedule or location:

Medical, Dental, Vision and Prescription Insurance
401(k) Retirement Plan with company match
Flexible spending account
Health savings account
Tuition Reimbursement
Employee discount
Parental leave
Life insurance
Paid Time Off (PTO)

At this time, Blue Nile will not sponsor a new applicant for employment authorization for this position.

Base pay: $115,000-130,000 Final pay rate shall be determined and is based on experience and qualifications