Sr. Brand Manager - Cholula
At a glance
Senior Brand Marketing role at McCormick. Hunt Valley · $140,500–$170,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Set Cholula’s growth agenda, turning longer-range plans into yearly targets tied to company priorities
- Forecast business results, track performance, and use data to adjust plans as risks and opportunities emerge
- Use consumer research to spot trends and shape product innovation and marketing decisions
- Guide new product development and improvements to existing products with cross-functional partners
- Oversee campaign development and creative delivery, while coaching direct reports and aligning team priorities
What you bring
- At least eight years in marketing or sales, including strategy design and execution
- A bachelor’s degree in marketing, business or a related discipline; an MBA is preferred
- Experience managing and developing direct reports, plus leading teams across functions
- Strong analytical and project leadership skills, including handling several detailed projects on tight timelines
Who this fits
This senior brand leadership role suits someone who combines portfolio strategy, consumer insight, product development, campaigns and people management. The position is based at the global headquarters in Hunt Valley, Maryland, and McCormick generally does not sponsor employment visas at hire or later.
From the employer
You may know McCormick as a leader in herbs, spices, seasonings, and condiments – and we’re only getting started. At McCormick, we’re always looking for new people to bring their unique flavor to our team.
McCormick employees – all 14,000 of us across the world – are what makes this company a great place to work. This position will be supporting the Cholula business.
We are looking to hire a Sr. Brand Manager immediately at our Global Headquarters in Hunt Valley, Maryland.
What We Bring To The Table:
The best people deserve the best rewards. In addition to the benefits you’d expect from a global leader (401k, health insurance, paid time off, etc.) we also offer:
• Competitive compensation
• Career growth opportunities
• Flexibility and Support for Diverse Life Stages and Choices
Position Overview
The Senior Brand Manager, Cholula, is responsible for management of the Cholula $135M portfolio with significant growth ambitions. Responsibilities include delivery of annual growth objectives, business forecasting and analysis of opportunities and risks, consumer research to drive insights, product development, creation of marketing campaigns, long-term planning and strategy, and people management.
Responsibilities
Portfolio Strategy & Growth Delivery: Develop and execute strategies to achieve annual growth objectives for the Cholula portfolio. Translate long-term plans into actionable goals aligned with company priorities.
Business Forecasting & Performance Analysis: Lead forecasting processes, monitor performance, and identify risks and opportunities. Use data and insights to inform decisions and adjust plans dynamically.
Consumer Insights & Research: Conduct consumer research to uncover trends and inform product development and marketing strategies. Leverage insights to drive innovation and improve customer experience.
Product Development & Innovation: Partner cross-functionally to develop new products and optimize existing offerings. Ensure alignment with consumer needs and brand positioning.
Marketing Campaign Development: Collaborate on and oversee integrated marketing campaigns to drive awareness and engagement. Manage creative execution and ensure consistency across channels.
People Management & Team Leadership: Coach and develop team members, fostering an inclusive and high-performance culture. Align team priorities with strategic objectives and enable collaboration.
Qualifications
- BA in Marketing, Business, or related discipline, MBA preferred
- 8 years marketing or sales experience designing marketing strategies and execution knowledge of brand building and product management.
- Management and development of direct reports and team
- Experience leading cross-functional teams
- Deep understanding of the industry sector and competitive landscape.
- In-depth understanding of concepts, principles, and practices of marketing, and how own area integrates with other Marketing areas and functional areas such as Sales, Finance, and Supply Chain.
- Exercises discretion regarding strategic recommendations, data and sources, analytic conclusions, and financial recommendations.
- Excellent leadership skills must be demonstrated. Demonstrated ability to build strong cross functional relationships. Ability to effectively interact with all levels of management, both internally and externally.
- Strategic Leadership - Develop and communicate specific and measurable marketing strategies
- Complexity/Project Management - Strong analytical and project leadership experience. Ability to manage multiple detailed projects to a tight timeline
- Communication - Outstanding communication and presentation skills
As a general policy, McCormick does not offer employment visa sponsorships upon hire or in the future.
Salary Range: 140,500 - 170,000
Base salary compensation will be determined based on factors such as geographic location, skills, education, experience for this role, and/or internal equity of our current employees as part of any final offer. This position is also eligible to participate in McCormick’s Incentive Bonus (MIB) Plan/ McCormick’s Sales Incentive Bonus (SIB) Plan/ McCormick’s Dividend Program.
In addition to a competitive compensation package, permanent employees of McCormick are eligible for our extensive Total Rewards programs that include:
- Comprehensive health plans covering medical, vision, dental, life and disability benefits
- Family-friendly benefits such as paid parental leave, fertility benefits, Employee Assistance Program, and caregiver support
- Retirement and investment programs including 401(k) and profit-sharing plans
McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
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