Assistant Brand Manager, Integrated Brand Marketing
At a glance
Manager-level Brand Marketing role at Signet Jewelers (BlueNile). R2Net Operations New York · full-time · $115,000–$130,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Build campaigns across digital, social, influencer, PR and experiential channels to grow awareness and customer loyalty
- Shape brand stories and messaging, keeping the customer experience consistent across every marketing touchpoint
- Coordinate with creative, performance marketing and product teams to connect campaigns with business goals
- Research market and competitor activity, then use brand and campaign results to recommend improvements
- Run seasonal promotions, product launches and brand collaborations, keeping execution aligned with brand guidelines
What you bring
- A bachelor's degree in marketing, communications or a related discipline
- At least four years in brand marketing, ideally in luxury, retail, fashion or e-commerce
- You understand digital marketing, social media, influencer planning and PR, and can assess performance data
- You have worked with creative teams on content and campaigns spanning multiple channels
Who this fits
This role suits a brand marketer who can balance campaign execution, creative coordination and performance analysis. The position is based in New York. Blue Nile will not sponsor new employment authorization for this role.
From the employer
We have many opportunities available on our other career site pages. Click here to link to our careers page!
Our banner is part of Signet Jewelers, a purpose-driven company who believes love inspires love and whose mission it is to enable all people to Celebrate Life and Express Love. Signet Jewelers is also a “Great Place to Work-Certified™” company. Innovation and brilliance – two things that set us apart. Join us!
Blue Nile is a leading company of certified diamonds, engagement rings and fine jewelry. Our standards are amongst the highest of all jewelers, while we prioritize customer experience and extraordinary value while leading the industry in quality, product, and style.
The Assistant Brand Manager, Marketing will support the execution of brand marketing initiatives that enhance awareness, engagement, and customer loyalty. This role is ideal for a strategic and detail-oriented marketer who thrives in a fast-paced environment. You will work cross-functionally to help implement multi-channel campaigns, analyze brand performance, and maintain brand consistency across all touchpoints.
- Develop and execute integrated brand marketing campaigns across digital, social, influencer, PR, and experiential channels.
- Support brand storytelling and messaging, ensuring consistency across all customer touchpoints.
- Work closely with creative, performance marketing, and product teams to align marketing initiatives with business goals.
- Conduct market research and competitive analysis to identify trends and opportunities for brand growth.
- Monitor campaign performance and brand health metrics, providing insights and recommendations for optimization.
- Manage brand partnerships and collaborations, ensuring successful execution and strategic alignment.
- Lead the planning and execution of seasonal marketing initiatives, product launches, and promotional campaigns.
- Ensure brand guidelines and messaging are maintained across all marketing channels.
Requirements
- Bachelor's degree in Marketing, Communications, or related field.
- 4+ years of experience in brand marketing, preferably in luxury, retail, fashion, or e-commerce.
- Strong understanding of digital marketing, social media, influencer strategy, and PR.
- Experience working with creative teams, content development, and multi-channel marketing execution.
- Analytical mindset with the ability to track marketing performance metrics and provide strategic insights.
- Strong communication, project management, and cross-functional collaboration skills.
Annual base pay: $115,000-$130,000. Final pay rate shall be determined and is based on experience and qualifications.
At this time, Blue Nile will not sponsor a new applicant for employment authorization for this position.
Additional Information: Blue Nile is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status or any other basis prohibited under applicable federal, state or local law. Blue Nile will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law
Don't forget, We have many opportunities available on our other career site pages. Click here to link to our careers page!
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