Brand Marketing, Specialist (Assistant Manager)
At a glance
Mid-level Brand Marketing role at AIA. Hong Kong, HK-AIA Hong Kong & Macau · full-time.
Pay not stated Brand Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Help build and run brand and sponsorship campaigns, including their content and in-person activations
- Develop publicity plans and advertising campaigns, then coordinate delivery with internal teams and external agencies
- Arrange celebrity partnerships and engagements, keeping project schedules, outputs and stakeholder handoffs on track
- Apply brand rules across communications and align teams on consistent messaging at every touchpoint
- Measure campaign results, write follow-up reports and manage brand marketing budgets
What you bring
- A bachelor’s degree or higher is required
- At least five years in brand marketing, campaign management or a related role
- You are proficient in Excel and PowerPoint, and can work in English and Chinese
Who this fits
This role suits someone who can balance several campaign priorities, bring creative judgment and detail to brand work, and collaborate across teams and agencies. You’ll report to the Director of Brand Marketing and Strategic Alliances and support initiatives for AIA Hong Kong and Macau, and the wider group when needed.
From the employer
Create connections that move people and business forward.
At AIA, your customer insight, commercial expertise and ideas can contribute to our Purpose of helping millions of people live Healthier, Longer, Better Lives. Across our diverse markets, you will take on meaningful challenges, collaborate with talented colleagues and turn insight into engaging experiences, trusted relationships and sustainable growth for our customers and communities.
Join us to shape how people engage with health, wellbeing and protection, grow through new experiences and extend your impact across Asia.
About the Role
Reporting to Director, Brand Marketing and Strategic Alliances, the incumbent is responsible to drive and implement brand marketing and strategic alliances initiatives to support business priorities. The role requires extensive collaboration with different business functions and external partners to maximise business benefits via various engagement and initiatives. The incumbent is also responsible for supporting company-wide initiatives for AIA Hong Kong and Macau, and AIA Group when required.
This role contributes to the delivery of customer outcomes that are reliable, thoughtful, and create meaningful impact for customers and society. The role holder is expected to embed a customer first mindset in all decisions and actions by developing a clear understanding of customer needs, taking end to end ownership to resolve issues, and working collaboratively across teams to continuously enhance the customer journey—both directly and indirectly.
Roles and Responsibilities:
- Support the creation and execution of brand and sponsorship campaigns, including content development and on-ground activations
- Plan and manage publicity strategies and advertising campaigns
- Collaborate closely with internal stakeholders, production houses, PR, marketing agencies to deliver engagement initiatives in a timely and efficient manner
- Support the planning and execution of celebrity engagements and partnerships
- Uphold brand guidelines and governance, and ensure consistency in brand representation across all internal and external communications
- Collaborate with cross-functional teams to ensure consistent brand messaging across all touchpoints
- Oversee project timelines, deliverables, and stakeholder coordination to ensure smooth execution of brand and sponsorship initiatives
- Track campaign performance, prepare post-campaign reports, and manage brand marketing budgets
- Handle ad-hoc projects and administrative tasks as required
Minimum Job Requirements:
- Bachelor’s degree or above
- 5+ years of experience in brand marketing, campaign management, or related roles
- Creative thinking with attention to detail and a strong sense of brand aesthetics
- Ability to effectively manage multiple priorities simultaneously in a fast-paced environment
- Strong interpersonal and communications skills
- Strong analytical and innovative problem-solving skills
- Proficiency in Excel, Powerpoint
- Proficiency in English and Chinese
- Digital/social media savvy
- The incumbent is required to obtain relevant license if the job involves in regulated activities.
Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.
You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.
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