Retail Marketing Manager
Miele Open At a glance
Manager-level Retail Marketing role at Miele. Abingdon · full-time · up to £45,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Plan and run in-store activations at Experience Centres to bring in customers, strengthen engagement and support sales
- Oversee visual merchandising, store materials and promotions so each location delivers a consistent premium experience
- Build partnerships with local contacts and landlords to support collaborations and increase visits to stores
- Use customer, category and sales results to spot ways to improve conversion, profitability and marketing effectiveness
- Create consumer marketing plans and coordinate promotions, events, retailer calendars and brand campaigns across Great Britain and Ireland
What you bring
- You have three to five years in trade marketing, retail marketing, events or a similar customer-facing setting
- You can use customer insight, performance figures and commercial information to guide decisions and deliver results
- You communicate well and build working relationships with internal teams and outside partners
- You have good Microsoft Office skills
Who this fits
This manager role suits someone who can plan retail marketing activity and work across internal teams and external partners. It is based in Abingdon, with regular travel to Experience Centres across Great Britain and Ireland.
From the employer
About Us
This role is part of our Direct Sales team and brings the Miele brand and our Immer Besser promise to life across our Experience Centres. You'll lead impactful brand activations that drive growth, deepen customer engagement, and create exceptional experiences across every touchpoint. We strive to make our workplace and culture as future-proof as our world-renowned products. Join a team that has been evolving since 1899 and help us continue to achieve our philosophy of being “Immer Besser”.
Your Responsibilities
- In close collaboration with internal departments, you will orchestrate premium in-store experiences and activations across Miele Experience Centres to drive customer engagement, traffic, and sales performance
- Through effective planning and execution, you will manage visual merchandising, in-store assets, and promotional activity to ensure a consistent and premium brand experience
- In partnership with local stakeholders and landlords, you will develop and maintain relationships that support strategic collaborations and increase local store traffic
- Using customer, category, and performance insights, you will identify opportunities to improve conversion, profitability, and overall marketing effectiveness
- In coordination with retail and marketing teams, you will develop and deliver quarterly and annual consumer marketing plans aligned with business objectives
- Through strong project management, you will coordinate promotional execution, retailer calendars, store events, and brand campaigns to maximise impact and customer reach
- Across Great Britain and Ireland, you will travel regularly to support Experience Centres, monitor performance, and implement initiatives that enhance customer experiences and commercial results
What We Are Looking For
- 3 - 5 years of experience in Trade Marketing, Retail Marketing, Events, or a similar customer-focused environment
- Strong communication skills with the ability to build effective relationships across departments and with external partners
- Experience using customer insights, performance data, and commercial information to support decision-making and deliver results
- Good Microsoft Office skills; experience with SAP or similar business systems would be advantageous
- A flexible and proactive mindset with a commitment to continuous improvement and delivering an “Immer Besser” level of service in everything you do
What We Offer
- A salary of up to £45,000 plus a competitive benefits package
- A bonus scheme of up to two months’ salary
- Extensive discounts on Miele products for yourself, family, and friends
- Discounted gym membership and a subsidised onsite café
- An extensive health cash plan and free eye tests
- Additional benefits including financial advice, recognition schemes, and more
Additional Information
This is a full-time, permanent position with a base location of Abingdon, Oxfordshire alongside frequent travel to our Experience Centres.
We welcome applications from all backgrounds and are committed to creating an inclusive workplace where everyone can thrive.
£45,000 GBP
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