Trade & Retail Marketing Manager Alpine (M/F/X)

Company Description

Sport is emotion in action.

Tecnica Group produces the best products to enjoy the best performance in winter & outdoor sports.

Authentic premium brands in all the product categories with a clear brand separation for content and identity in all customer touch points.

We are a team of 4000 employees working in 10 countries across Europe, North America, and Asia. Our passion, commitment and knowledge drive us.

Brands: Blizzard, Lowa, Moon Boot®, Nordica, Rollerblade® and Tecnica.

Tecnica Group is a company that promotes equal opportunities and values the diversity of its team. We welcome and evaluate all applications for open positions based on skills and suitability for the role, regardless of gender, ethnicity, nationality, cultural background, affectional and sexual orientation, marital status, disability, family responsibilities, age, religion, or personal beliefs.

Position

We are looking for a Trade & Retail Marketing Manager to translate the brand priorities of Blizzard, Nordica and Tecnica into effective commercial execution across key markets. The role will focus on strengthening sell-in, improving retail execution and driving sell-through across key wholesale partners, while developing selected direct-to-consumer (DTC) pilots.

Working closely with Brand Marketing, Sales and local markets, the role will support strategic accounts, enhance retail and visual merchandising standards, and explore new direct-to-consumer opportunities to inform Alpine’s future commercial development.

Specifically, the main responsibilities of the role will include the following:

Trade Strategy & Sell-in

• Define seasonal trade marketing priorities aligned with key brand and product stories.

• Translate go-to-market (GTM) priorities into compelling sell-in narratives, dealer toolkits, catalogues and commercial marketing materials.

• Support sales meetings and dealer training in collaboration with Sales and Product teams.

Retail & Visual Merchandising

• Define and continuously improve retail and visual merchandising guidelines, point-of-sale (POS) materials, window displays, in-store displays and shop-in-shop concepts.

• Ensure key brand and product stories are translated into distinctive, high-quality retail experiences.

• Support local markets and strategic accounts in implementing retail concepts, coordinating suppliers and adapting materials to local needs where required.

Strategic Accounts

• Partner with Sales on selected strategic accounts across key markets, contributing to account plans and activation priorities.

• Develop customer-specific retail and co-marketing programmes to enhance brand visibility, product placement and sell-through.

• Support key account presentations and seasonal commercial discussions, bringing a marketing and consumer-focused perspective.

DTC Pilots & Retail Innovation

• Coordinate selected Alpine DTC pilots, testing new approaches to integrating brand experience, product presentation and commercial conversion.

• Collaborate with Group E-commerce, Digital Experience, Sales and Operations to ensure alignment across commercial, operational and digital activities.

• Analyze learnings from pilots, including assortment performance, merchandising effectiveness, consumer behavior and conversion, to inform future DTC development.

Performance & Budget Management

• Define KPIs to measure retail execution, strategic account activations and DTC pilot performance.

• Monitor sell-through and activation results in collaboration with Sales and local markets, identifying opportunities for improvement.

• Manage the Alpine trade and retail marketing budget, agencies and external suppliers, ensuring effective resource allocation and a focus on return on investment (ROI).

Requirements

• 6–8 years of professional experience in Trade Marketing and/or Retail Marketing, ideally within sporting goods, outdoor, premium consumer goods or lifestyle brands.

• Previous experience supporting strategic accounts, sell-in activities and retail activations in international or multi-market environments.

• Strong understanding of retail execution, visual merchandising and wholesale customer journeys.

• Experience with DTC, omnichannel or branded retail projects will be considered a plus.

• Strong commercial mindset, with the ability to connect brand priorities with customer needs, retail execution and business results.

• Proven project management skills, with the ability to manage multiple initiatives, markets and external partners simultaneously.

• Ability to work effectively in a cross-functional environment, collaborating with Sales, Brand Marketing, Product, Digital, E-commerce, Operations and local markets.

• Strong analytical skills, with the ability to translate performance data and consumer insights into actionable recommendations.

• Excellent communication and presentation skills, with the ability to engage effectively with internal stakeholders and strategic customers.

• Fluency in English; knowledge of additional European languages will be considered a plus.

Job level and salary will be determined based on the candidate’s experience, with an indicative gross annual salary of €45,000–€50,000.